I had the pleasure of working with Jade Hall on the sale of my e-commerce business. She worked day and night and spent many hours calling and interviewing potential buyers. She got the job done, and it was a fast, successful sale! I was very pleased with everything, and she made me feel very comfortable about selling my business. I can’t thank her and DealPipe enough!
Sell Your Ecommerce Business
Ecommerce Business Brokers & M&A Advisors
Selling an ecommerce business is not like selling a restaurant or an HVAC company. Buyers want profit and loss statements that tie back to Shopify, Amazon Seller Central and payment processor reports, traffic that does not hinge on one ad account, inventory that is priced correctly, and a brand that keeps running without its founder. Get those right and your store attracts serious buyers. Get them wrong and the deal stalls in due diligence.
DealPipe’s ecommerce business brokers and M&A advisors represent owners of Shopify and DTC brands, Amazon FBA businesses, WooCommerce and BigCommerce stores, subscription brands and multichannel sellers. We value your business on the earnings buyers actually underwrite, market it confidentially to vetted, funded buyers, and manage negotiation, due diligence and the account transfer all the way to the wire.
Thinking about when to sell your ecommerce business? Start with a free, confidential valuation. No cost, no obligation.
Why Sell Your Ecommerce Business With a Broker
You can list an online store on a self-serve marketplace in an afternoon. What you cannot do in an afternoon is defend your numbers against a buyer’s accountant, structure a seller note or earnout that protects you, and keep the business growing while the sale runs. That is the work an ecommerce business broker does, and it is why brokered deals tend to close on stronger terms.
An experienced ecommerce business broker recasts your financials into seller’s discretionary earnings (SDE) or EBITDA, adding back owner pay, one-time costs and personal expenses so buyers see true profitability. We reconcile revenue to your platform payouts, normalize ad spend and inventory, and prepare a confidential information memorandum that answers buyer questions before they are asked.
Then we create competition. Instead of negotiating with the first buyer who shows up, you choose between qualified offers on price, cash at close, seller financing, transition period and non-compete terms.
What Drives Value When You Sell an Ecommerce Brand
Ecommerce businesses are usually valued as a multiple of trailing twelve-month SDE for owner-operated stores, or EBITDA for larger brands with a team in place. The multiple moves with risk, and these are the factors buyers weigh most:
- Profit trend. Twelve to thirty-six months of stable or growing net profit is worth more than one great quarter.
- Traffic and channel mix. Revenue spread across your own site, Amazon, wholesale and email is safer than dependence on one marketplace or one paid channel.
- Repeat customers. Strong repeat order rates, subscriptions and an engaged email list signal durable demand.
- Margins and unit economics. Healthy gross margin, a sustainable customer acquisition cost and real contribution margin after ads and fulfillment.
- Supply chain and inventory. Reliable suppliers, documented terms, manageable tariff exposure and inventory that is neither stale nor about to run out.
- Brand assets and IP. Trademarks, proprietary products, reviews and content a buyer can own outright.
- Owner dependence. SOPs, a small team or virtual assistants and a 3PL mean the store keeps running after you step away.
Want a first estimate? Try our business valuation calculator, then let our team refine it with recent ecommerce comps.
Ecommerce Models We Sell: Shopify, Amazon FBA, DTC and More
We represent sellers across every major ecommerce model and price each one on the risks its buyers care about:
- Shopify and DTC brands. You own the customer and the email list. Buyers focus on acquisition efficiency, repeat rate and brand strength.
- Amazon FBA businesses. Valued on review depth, category rank, account health, brand registry and IP protection.
- Multichannel and wholesale brands. Selling across your website, Amazon, Walmart, Etsy, TikTok Shop and retail accounts. Diversification typically lowers perceived risk.
- Subscription and replenishment brands. Supplements, beauty, pet and other consumables with recurring revenue.
- Ecommerce websites and niche stores. WooCommerce, BigCommerce and other platforms, including dropshipping and print-on-demand models with verified earnings.
- Ecommerce services and software. 3PLs, agencies and SaaS built for online sellers. Larger transactions run through our M&A advisory services.
Selling an ecommerce website that has outgrown you, or a portfolio of brands? The process is the same: document, value, market confidentially, close.
What Is Your Ecommerce Business Worth?
Answer six quick questions about your store and see an estimated value range right away. No sign-up and no phone number required. Most owners finish in under a minute.
Your numbers
We value on your trailing twelve months, because that is what buyers underwrite. The prior full year sits beside it so we can read your growth. Round numbers are fine.
| Prior full yearCalendar 2025 | Trailing 12 monthsOct 2025 to Sep 2026 | |
|---|---|---|
| Revenue | ||
| less Cost of goods sold | ||
| less Operating expenses | ||
| equals Net profit | $0 | $0 |
| plus Add-backs | ||
| equals Seller’s Discretionary Earnings | $0 | $0 |
Add-backs are the expenses a new owner would not carry: your own salary, personal costs run through the business, one-time expenses, depreciation and interest. Adding them back to net profit gives SDE, the number buyers actually pay a multiple on.
What makes you valuable
0 selectedCheck everything that is true today. These are the levers that move your multiple up, and they count towards your estimate once your figures are in above.
Where the risk sits
0 selectedBe honest here. Buyers find these in diligence anyway, and knowing them up front is how we protect your price.
Your figures, and how we got this number
Get the full valuation report
Your detailed multiple, comparable deals and a broker consultation, sent as a PDF.
This is an automated estimate built on the same Seller’s Discretionary Earnings multiples our brokers use on live deals. It is not a formal appraisal, an offer, or financial advice. Your figures are never shared.
Start Preparing Before You List
The strongest ecommerce exits are planned twelve to twenty-four months ahead. Separate personal expenses from the business, keep monthly P&Ls that match your platform payouts, reduce reliance on any single SKU, supplier or traffic source, and document how orders, customer service, ads and inventory are handled. If a marketplace account is part of the sale, protect its health now.
Read what sellers ask us most, then let us build your exit plan with you.
The Process
Valuation & Recast
Confidential Marketing
Offers & LOI
Diligence, Transfer & Wire
Talk to an Ecommerce M&A Advisor
Who Buys Ecommerce Businesses Today
Demand for profitable online brands comes from several directions at once. Individual buyers, many financing with SBA 7(a) loans, look for owner-operated stores with steady cash flow. Strategic acquirers buy brands that add products, customers or channels to what they already sell. Private equity groups, holding companies and family offices target larger brands with teams and systems in place, and the ecommerce aggregators still buying are far more selective than they were a few years ago.
That mix means there is no single right buyer for every store. Part of our job is matching your business to the buyer most likely to pay for its strengths, whether that is recurring revenue, a defensible product line or a growing wholesale channel. See the range in our recently sold businesses.
Our Ecommerce Business Brokers
Recently Sold Ecommerce Businesses
Selling an Ecommerce Business: FAQ
Most ecommerce businesses sell for a multiple of trailing twelve-month seller’s discretionary earnings (SDE) or, for larger brands, EBITDA. Smaller owner-operated stores often trade at roughly 2x to 5x SDE, while larger brands with diversified channels and a team in place can command higher EBITDA multiples. Profit trend, repeat revenue, margins and owner dependence move the number. For a figure based on recent comps, request a free valuation.
Start by organizing twelve to thirty-six months of P&Ls that reconcile to your Shopify, Amazon and payment processor payouts, then get a professional valuation. From there your broker prepares a confidential listing, screens buyers under NDA, negotiates the letter of intent and manages due diligence, the asset purchase agreement, escrow and the transfer of your store, accounts and inventory.
Many ecommerce sales close in roughly four to eight months from engagement, depending on size, documentation and how the buyer is financing the deal. Clean financials that reconcile to your platform reports shorten due diligence. SBA-financed deals and larger ecommerce M&A transactions with multiple bidders can take longer.
Self-serve marketplaces can work for very small stores where speed matters more than price. Once your business earns meaningful profit, an ecommerce business broker usually earns their fee: recasting financials, reaching private buyers who never browse public listings, keeping your brand confidential, and negotiating seller financing, earnouts and inventory terms. DealPipe handles that entire process for you.
DealPipe is 100% performance-based: no upfront fees and no retainers, just a success fee paid only when your business sells. The exact structure depends on the size and complexity of your deal, and we walk you through it during your free, confidential consultation.
Often it is handled separately from the purchase price. In many ecommerce deals the buyer pays for sellable inventory at landed cost on top of the agreed multiple, based on a count at closing. In others a set inventory level is included in the price. Because this can shift your total payout meaningfully, we negotiate inventory explicitly in the letter of intent.
Yes. Amazon FBA businesses are among the most common ecommerce sales. Buyers look closely at account health, review history, brand registry, trademarks and fee trends. Because marketplace account transfers must follow Amazon’s current policies, we plan the transfer structure early and coordinate the handover through escrow so the listings keep selling through closing.
Ecommerce M&A covers mergers and acquisitions of online brands, usually larger transactions involving private equity, strategic acquirers or multi-brand portfolios. If your business produces seven figures in EBITDA, has a management team or strong wholesale channels, an ecommerce M&A advisor runs a structured, competitive process. Learn more about our M&A advisory services.
Not from us. Your business is marketed anonymously, and a buyer learns your brand name only after signing an NDA and verifying funds. We share sensitive details such as supplier terms, ad accounts and customer data in stages as a deal progresses, so confidentiality holds until you decide to tell your team.