Sell Your Ecommerce Business

Warehouse worker packing ecommerce orders for fulfillment

Ecommerce Business Brokers & M&A Advisors

Selling an ecommerce business is not like selling a restaurant or an HVAC company. Buyers want profit and loss statements that tie back to Shopify, Amazon Seller Central and payment processor reports, traffic that does not hinge on one ad account, inventory that is priced correctly, and a brand that keeps running without its founder. Get those right and your store attracts serious buyers. Get them wrong and the deal stalls in due diligence.

DealPipe’s ecommerce business brokers and M&A advisors represent owners of Shopify and DTC brands, Amazon FBA businesses, WooCommerce and BigCommerce stores, subscription brands and multichannel sellers. We value your business on the earnings buyers actually underwrite, market it confidentially to vetted, funded buyers, and manage negotiation, due diligence and the account transfer all the way to the wire.

Thinking about when to sell your ecommerce business? Start with a free, confidential valuation. No cost, no obligation.

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    0Combined years of experience
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    Why Sell Your Ecommerce Business With a Broker

    You can list an online store on a self-serve marketplace in an afternoon. What you cannot do in an afternoon is defend your numbers against a buyer’s accountant, structure a seller note or earnout that protects you, and keep the business growing while the sale runs. That is the work an ecommerce business broker does, and it is why brokered deals tend to close on stronger terms.

    An experienced ecommerce business broker recasts your financials into seller’s discretionary earnings (SDE) or EBITDA, adding back owner pay, one-time costs and personal expenses so buyers see true profitability. We reconcile revenue to your platform payouts, normalize ad spend and inventory, and prepare a confidential information memorandum that answers buyer questions before they are asked.

    Then we create competition. Instead of negotiating with the first buyer who shows up, you choose between qualified offers on price, cash at close, seller financing, transition period and non-compete terms.

    Thinking about selling your online store?
    GET A FREE VALUATION

    What Drives Value When You Sell an Ecommerce Brand

    Ecommerce businesses are usually valued as a multiple of trailing twelve-month SDE for owner-operated stores, or EBITDA for larger brands with a team in place. The multiple moves with risk, and these are the factors buyers weigh most:

    • Profit trend. Twelve to thirty-six months of stable or growing net profit is worth more than one great quarter.
    • Traffic and channel mix. Revenue spread across your own site, Amazon, wholesale and email is safer than dependence on one marketplace or one paid channel.
    • Repeat customers. Strong repeat order rates, subscriptions and an engaged email list signal durable demand.
    • Margins and unit economics. Healthy gross margin, a sustainable customer acquisition cost and real contribution margin after ads and fulfillment.
    • Supply chain and inventory. Reliable suppliers, documented terms, manageable tariff exposure and inventory that is neither stale nor about to run out.
    • Brand assets and IP. Trademarks, proprietary products, reviews and content a buyer can own outright.
    • Owner dependence. SOPs, a small team or virtual assistants and a 3PL mean the store keeps running after you step away.

    Want a first estimate? Try our business valuation calculator, then let our team refine it with recent ecommerce comps.

    Ecommerce seller preparing packages for shipment at his desk

    Ecommerce Models We Sell: Shopify, Amazon FBA, DTC and More

    We represent sellers across every major ecommerce model and price each one on the risks its buyers care about:

    • Shopify and DTC brands. You own the customer and the email list. Buyers focus on acquisition efficiency, repeat rate and brand strength.
    • Amazon FBA businesses. Valued on review depth, category rank, account health, brand registry and IP protection.
    • Multichannel and wholesale brands. Selling across your website, Amazon, Walmart, Etsy, TikTok Shop and retail accounts. Diversification typically lowers perceived risk.
    • Subscription and replenishment brands. Supplements, beauty, pet and other consumables with recurring revenue.
    • Ecommerce websites and niche stores. WooCommerce, BigCommerce and other platforms, including dropshipping and print-on-demand models with verified earnings.
    • Ecommerce services and software. 3PLs, agencies and SaaS built for online sellers. Larger transactions run through our M&A advisory services.

    Selling an ecommerce website that has outgrown you, or a portfolio of brands? The process is the same: document, value, market confidentially, close.

    Ready to sell your ecommerce business?
    TALK TO AN ADVISOR
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    Why Ecommerce Founders Choose DealPipe

    We sell businesses for a living, and online brands are a core part of our deal flow. Here is what that means for your exit.

    Ecommerce Deal Experience

    Our brokers have closed sales of Shopify brands, Amazon FBA businesses, subscription boxes and multichannel portfolios. They read Seller Central reports, cohort data and ad dashboards fluently.

    Vetted, Funded Buyers

    Every buyer signs an NDA and verifies funds before seeing your store name. Competitors fishing for your suppliers or ad strategy never get through.

    Built to Survive Diligence

    We reconcile revenue to platform payouts, document add-backs and plan the inventory count up front, so nothing surprises the buyer late in the deal.

    Clean Handover

    We coordinate the purchase agreement, escrow and the transfer of your domain, store, marketplace accounts, email list, suppliers and ad accounts.
    Free and confidential

    What Is Your Ecommerce Business Worth?

    Answer six quick questions about your store and see an estimated value range right away. No sign-up and no phone number required. Most owners finish in under a minute.

    Your numbers

    We value on your trailing twelve months, because that is what buyers underwrite. The prior full year sits beside it so we can read your growth. Round numbers are fine.

    Prior full yearCalendar 2025 Trailing 12 monthsOct 2025 to Sep 2026
    Revenue
    less Cost of goods sold
    less Operating expenses
    equals Net profit $0 $0
    plus Add-backs
    equals Seller’s Discretionary Earnings $0 $0

    Add-backs are the expenses a new owner would not carry: your own salary, personal costs run through the business, one-time expenses, depreciation and interest. Adding them back to net profit gives SDE, the number buyers actually pay a multiple on.

    What makes you valuable

    0 selected

    Check everything that is true today. These are the levers that move your multiple up, and they count towards your estimate once your figures are in above.

    Where the risk sits

    0 selected

    Be honest here. Buyers find these in diligence anyway, and knowing them up front is how we protect your price.

    Estimated value range
    Add your revenue and profit to see your range

    Get the full valuation report

    Your detailed multiple, comparable deals and a broker consultation, sent as a PDF.

    No obligation, and strictly confidential. Your figures are never shared.

    This is an automated estimate built on the same Seller’s Discretionary Earnings multiples our brokers use on live deals. It is not a formal appraisal, an offer, or financial advice. Your figures are never shared.

    Ecommerce business owner packing online store orders next to a laptop

    Start Preparing Before You List

    The strongest ecommerce exits are planned twelve to twenty-four months ahead. Separate personal expenses from the business, keep monthly P&Ls that match your platform payouts, reduce reliance on any single SKU, supplier or traffic source, and document how orders, customer service, ads and inventory are handled. If a marketplace account is part of the sale, protect its health now.

    Read what sellers ask us most, then let us build your exit plan with you.

    Schedule Consultation
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    The Process

    How Selling an Ecommerce Business Works
    1

    Valuation & Recast

    We reconcile your P&L to Shopify, Amazon and processor reports, recast SDE or EBITDA and give you a defensible value range.
    2

    Confidential Marketing

    Your brand is presented anonymously to vetted buyers under NDA. Customers, suppliers and competitors never see a listing.
    3

    Offers & LOI

    We create competition, then negotiate price, cash at close, seller financing, inventory and your transition role.
    4

    Diligence, Transfer & Wire

    We manage due diligence, escrow and the migration of accounts, domains and inventory until the funds land in your account.
    Ecommerce brand team packing customer orders together

    Talk to an Ecommerce M&A Advisor

    Whether you run a seven-figure Shopify brand, an Amazon FBA business or a portfolio of niche stores, the first step is the same: a confidential conversation about your numbers and your goals. We will tell you what your ecommerce business is likely worth today, what would raise that number, and how long a sale typically takes in your category. If now is not the right time, you leave with a clear plan for when it is.
    SECURE TOP OFFER
    Laptop with shopping bags and boxes representing an online store
    The Ecommerce M&A Market

    Who Buys Ecommerce Businesses Today

    Demand for profitable online brands comes from several directions at once. Individual buyers, many financing with SBA 7(a) loans, look for owner-operated stores with steady cash flow. Strategic acquirers buy brands that add products, customers or channels to what they already sell. Private equity groups, holding companies and family offices target larger brands with teams and systems in place, and the ecommerce aggregators still buying are far more selective than they were a few years ago.

    That mix means there is no single right buyer for every store. Part of our job is matching your business to the buyer most likely to pay for its strengths, whether that is recurring revenue, a defensible product line or a growing wholesale channel. See the range in our recently sold businesses.

    Schedule Consultation
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    Our Services

    Whether you are exiting, acquiring or just benchmarking, our ecommerce deal team can help.

    SELL YOUR BUSINESS

    Our advisors secure the optimal value for your online brand and run the entire sale, from valuation to closing.
    GET STARTED NOW

    BUY A BUSINESS

    Looking for an ecommerce website for sale? Browse vetted ecommerce listings, from Shopify brands to Amazon FBA businesses.
    BROWSE ECOMMERCE LISTINGS

    Business Valuations

    Use our online valuation calculator, or ask an expert for an in-depth market valuation of your ecommerce business.
    Get Your FREE valuation.

    Recently Sold Ecommerce Businesses

    Sold
    Asking Price $299,000
    Cash Flow $147,024
    Location US, WY, Sheridan
    4 Year DTC Jewelry & Sentimental Giving eCommerce Brand | $57 AOV | Prime for Expansion | 50% Seller Financing
    4 Year DTC Jewelry & Sentimental Giving eCommerce Brand | $57 AOV | Prime for Expansion | 50% Seller Financing
    Details
    Sold
    Asking Price $7,600,000
    Cash Flow $3,599,021
    Location US, CA
    Amazon FBA eCommerce Portfolio | 3 Brands | Outdoor Sports & Ski Gear
    Amazon FBA eCommerce Portfolio | 3 Brands | Outdoor Sports & Ski Gear
    Details
    Sold
    Asking Price $193,000
    Cash Flow $77,234
    Location US, FL, Tampa
    Nutritional Supplements eCommerce Brand | 856 Active Subscribers | $23 AOV
    Nutritional Supplements eCommerce Brand | 856 Active Subscribers | $23 AOV
    Details
    Sold
    Asking Price $1,403,000
    Cash Flow $1,122,279
    Location US, NY, New York
    Amazon FBA eCommerce Portfolio | 3 Brands | Health, Personal Care, Outdoor & Protection Categories | Various #1 SERP Rankings
    Amazon FBA eCommerce Portfolio | 3 Brands | Health, Personal Care, Outdoor & Protection Categories | Various #1 SERP Rankings
    Details
    Sold
    Asking Price $341,000
    Cash Flow $227,168
    Location US, NY, New York
    Amazon FBA eCommerce Brand | Survival & Emergency Preparation Gear | 80% Gross Margin | 22 SKUs | 9 Year Business
    Amazon FBA eCommerce Brand | Survival & Emergency Preparation Gear | 80% Gross Margin | 22 SKUs | 9 Year Business
    Details
    Sold
    Asking Price $651,000
    Cash Flow $434,263
    Location US, NY, New York
    Amazon FBA eCommerce Brand | Health & Personal Care | 60% HSA/FSA Eligible SKUs | 35,000+ Verified Reviews (4.7+ Star)
    Amazon FBA eCommerce Brand | Health & Personal Care | 60% HSA/FSA Eligible SKUs | 35,000+ Verified Reviews (4.7+ Star)
    Details

    What Ecommerce Sellers Say

    I had the pleasure of working with Jade Hall on the sale of my e-commerce business. She worked day and night and spent many hours…
    Branden Endsley
    Working with John Watkins from DealPipe was a fantastic experience! He made the whole process of selling my Shopify store efficient, smooth, and stress-free. John’s…
    Alex Vazquez
    Andrew McSwain handled the sale of my Amazon business with me. He was knowledgeable, professional, and very responsive for the entire exit process. Before I…
    A D
    Paul Volen was my broker for the sale of our ecommerce brand, and I cannot recommend him highly enough. His professionalism and expertise were exceptional…
    Ellis Achim
    I recently had the pleasure of working with Paul on the sale of my e-commerce business, and I could not be happier with the professional,…
    Catherine Scola
    My wife and I would like to thank DealPipe, and above all Dave Micek and his team, for the fantastic work they did marketing and…
    Stephen & Heather Blessing
    I recently had the pleasure of working with DealPipe and their exceptional brokers, Alex and Carson, on the acquisition and exit of our Ecommerce business,…
    Charles Siritho
    I don’t remember how I first found DealPipe. I do remember the moment when I had to choose DealPipe over other brokerages. I looked through…
    Tom Nguyen
    DealPipe is a go-to brokerage for everything ecommerce consumer products. Their deal flow is great, and their brokers know the market and know how to…
    Boris Katsnelson
    Working with Tom was efficient and effortless, as well as thorough and professional. I highly recommend him to anyone in search of an e-commerce business…
    Gail Granowitz, MD
    My experience working with Bill at DealPipe has been very strong. He brings a deep understanding of the e-commerce space and a high level of…
    Wouter Spruijtenburg

    Selling an Ecommerce Business: FAQ

    How much is my ecommerce business worth?

    Most ecommerce businesses sell for a multiple of trailing twelve-month seller’s discretionary earnings (SDE) or, for larger brands, EBITDA. Smaller owner-operated stores often trade at roughly 2x to 5x SDE, while larger brands with diversified channels and a team in place can command higher EBITDA multiples. Profit trend, repeat revenue, margins and owner dependence move the number. For a figure based on recent comps, request a free valuation.

    How do I sell my ecommerce business?

    Start by organizing twelve to thirty-six months of P&Ls that reconcile to your Shopify, Amazon and payment processor payouts, then get a professional valuation. From there your broker prepares a confidential listing, screens buyers under NDA, negotiates the letter of intent and manages due diligence, the asset purchase agreement, escrow and the transfer of your store, accounts and inventory.

    How long does it take to sell an ecommerce business?

    Many ecommerce sales close in roughly four to eight months from engagement, depending on size, documentation and how the buyer is financing the deal. Clean financials that reconcile to your platform reports shorten due diligence. SBA-financed deals and larger ecommerce M&A transactions with multiple bidders can take longer.

    Should I use an ecommerce business broker or a marketplace listing?

    Self-serve marketplaces can work for very small stores where speed matters more than price. Once your business earns meaningful profit, an ecommerce business broker usually earns their fee: recasting financials, reaching private buyers who never browse public listings, keeping your brand confidential, and negotiating seller financing, earnouts and inventory terms. DealPipe handles that entire process for you.

    How much do ecommerce business brokers charge?

    DealPipe is 100% performance-based: no upfront fees and no retainers, just a success fee paid only when your business sells. The exact structure depends on the size and complexity of your deal, and we walk you through it during your free, confidential consultation.

    Is inventory included when I sell my ecommerce store?

    Often it is handled separately from the purchase price. In many ecommerce deals the buyer pays for sellable inventory at landed cost on top of the agreed multiple, based on a count at closing. In others a set inventory level is included in the price. Because this can shift your total payout meaningfully, we negotiate inventory explicitly in the letter of intent.

    Can I sell an Amazon FBA business?

    Yes. Amazon FBA businesses are among the most common ecommerce sales. Buyers look closely at account health, review history, brand registry, trademarks and fee trends. Because marketplace account transfers must follow Amazon’s current policies, we plan the transfer structure early and coordinate the handover through escrow so the listings keep selling through closing.

    What is ecommerce M&A, and when do I need an M&A advisor?

    Ecommerce M&A covers mergers and acquisitions of online brands, usually larger transactions involving private equity, strategic acquirers or multi-brand portfolios. If your business produces seven figures in EBITDA, has a management team or strong wholesale channels, an ecommerce M&A advisor runs a structured, competitive process. Learn more about our M&A advisory services.

    Will my customers, suppliers or team find out I am selling?

    Not from us. Your business is marketed anonymously, and a buyer learns your brand name only after signing an NDA and verifying funds. We share sensitive details such as supplier terms, ad accounts and customer data in stages as a deal progresses, so confidentiality holds until you decide to tell your team.

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