Sell Your SaaS Business

Two software developers reviewing code on a laptop, the kind of product work buyers examine when founders sell a SaaS business

SaaS Business Brokers & M&A Advisors

Founders who want to sell a SaaS business soon learn that buyers care less about headline revenue than about how dependable it is. They will ask how much of your MRR renews without effort, whether net revenue retention sits above or below 100%, what it costs to win a customer and how quickly that cost pays back, and whether the product can run without you. Strong answers create a competitive process. Gaps in the data, or a founder who is the only person who understands the stack, tend to turn into earn-outs and lower offers.

DealPipe’s SaaS brokers and M&A advisors represent B2B SaaS, micro-SaaS and vertical software companies. We put your metrics into the format acquirers expect, approach strategic, private equity and individual buyers confidentially, and manage technical diligence, contract assignments and the handover through closing.

Wondering where your company stands today? Begin with a confidential valuation that costs you nothing.

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    0Combined years of experience
    0Businesses sold
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    Should You Sell Your SaaS Business Alone or With a Broker?

    Many SaaS founders field acquisition emails long before they plan to sell, and some accept the first serious one. The trouble is that a single interested party then sets the price, the terms and the timeline. Without a prepared data room, founders also end up answering diligence questions one at a time, which hands the buyer more chances to renegotiate.

    We prepare the company the way a disciplined acquirer will examine it. MRR and ARR are rebuilt from billing data in Stripe, Chargebee, Recurly or your invoicing system and reconciled to the bank. Churn is split into logo churn and revenue churn, and expansion revenue is shown separately so net revenue retention is easy to read. Profit is recast as SDE or EBITDA, and costs are broken out into hosting, support, development and customer acquisition so gross margin and CAC payback can be measured. Before you start, pull together the files on our list of documents required to sell a business.

    With that package ready, we approach several qualified buyers at once and compare their offers on price, cash at closing, earn-out triggers, retention of key engineers and the length of your transition. If you are interviewing advisors, our article on finding a business broker explains what to ask before you sign.

    Thinking about selling your SaaS company?
    GET A FREE VALUATION

    SaaS Valuation: What Moves Your Multiple

    Smaller, owner-led SaaS products are usually priced on a multiple of annual profit (SDE), often somewhere between two and five times depending on growth and risk. Once a company reaches meaningful scale, buyers increasingly price it on ARR or EBITDA, and the gap between a low and a high multiple comes down to a handful of factors:

    • Retention. Gross revenue churn and net revenue retention show whether the customer base is a stable asset or a leaking bucket. Expansion from upgrades and added seats can offset churn and is valued highly.
    • Growth and efficiency. Buyers weigh growth rate against profitability, often through the Rule of 40, and use CAC payback to judge how cheaply new revenue can be bought.
    • Revenue mix. Annual contracts paid upfront, light discounting and true subscription revenue are worth more than one-time setup fees, services or usage that swings from month to month.
    • Customer concentration. When one or two accounts make up a large share of ARR, buyers discount the whole company or shift value into earn-outs.
    • Gross margin. Hosting, third-party APIs and support headcount all reduce margin. Rising AI inference and data costs now get close attention.
    • Technology and IP. Clear code ownership, signed IP assignments from every developer and contractor, documented architecture, current dependencies and a recent security review all shorten diligence.
    • Founder dependence. A roadmap, sales process and support function that run without the founder support a higher price and a shorter transition.

    Get a quick starting figure from our free business valuation calculator, then compare methods in our explainer on income-based business valuation.

    Founder studying a revenue bar chart on a laptop screen

    SaaS Business Models We Sell

    This page covers subscription software sold mainly to businesses and professionals. We sell companies across these models and sizes:

    • B2B SaaS. Horizontal tools for marketing, sales, finance, HR, operations and collaboration, from founder-led products to companies with full go-to-market teams.
    • Micro-SaaS. Lean products run by one or two people, often add-ons for larger platforms such as WordPress, Salesforce, HubSpot or popular storefront builders. Platform dependence is the first thing buyers test.
    • Vertical SaaS. Software built for a single industry, such as dental, legal, construction, real estate, logistics or hospitality, where deep workflow fit keeps churn low.
    • CRM and ERP software. Customer relationship, inventory, accounting and resource planning systems, where data migration costs and integrations keep customers loyal.
    • AI-enabled SaaS. Subscription products built on machine learning or large language models, valued on retention and on margins after model and inference costs.
    • API and infrastructure products. Developer tools and data services billed by subscription or by usage.

    Software sold under perpetual licenses, or custom development work, follows a different exit playbook. Consumer subscription apps distributed through app stores are a better fit for our app business brokers. Larger SaaS companies with a management team typically go through our M&A advisory services instead.

    Ready to sell your SaaS company?
    TALK TO AN ADVISOR
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    Why SaaS Founders Choose DealPipe

    A software exit is judged on metrics many generalist brokers never calculate. We work in your numbers from the first call.

    Software and SaaS Deal Experience

    Our team has sold subscription software, vertical SaaS and technology companies, and is at home with billing exports, cohort tables and product analytics.

    Metrics Buyers Trust

    We rebuild MRR, churn, net revenue retention and CAC payback from source data, so the numbers hold up when a buyer’s analyst checks them.

    Confidential to Customers and Staff

    Your company name stays hidden until a buyer is under NDA and has shown the means to close. Competitors fishing for your pricing or roadmap are screened out.

    Clean Technical Handover

    We plan the transfer of code repositories, cloud accounts, domains, billing and customer contracts so subscribers keep paying and the product keeps running.
    Free and confidential

    What Is Your SaaS Business Worth?

    Answer a short set of questions about revenue and profit for an instant estimate of what your SaaS company could sell for. There is nothing to register and no sales call unless you ask for one.

    Your numbers

    We value on your trailing twelve months, because that is what buyers underwrite. The prior full year sits beside it so we can read your growth. Round numbers are fine.

    Prior full yearCalendar 2025 Trailing 12 monthsSep 2025 to Aug 2026
    Revenue
    less Cost of goods sold
    less Operating expenses
    equals Net profit $0 $0
    plus Add-backs
    equals Seller’s Discretionary Earnings $0 $0

    Add-backs are the expenses a new owner would not carry: your own salary, personal costs run through the business, one-time expenses, depreciation and interest. Adding them back to net profit gives SDE, the number buyers actually pay a multiple on.

    What makes you valuable

    0 selected

    Check everything that is true today. These are the levers that move your multiple up, and they count towards your estimate once your figures are in above.

    Where the risk sits

    0 selected

    Be honest here. Buyers find these in diligence anyway, and knowing them up front is how we protect your price.

    Estimated value range
    Add your revenue and profit to see your range

    Get the full valuation report

    Receive your estimated multiple, comparable software transactions and time with a SaaS advisor, all in one PDF.

    No obligation, and strictly confidential. Your figures are never shared.

    The calculator applies earnings multiples from transactions our brokers work on. SaaS companies are often priced on ARR, retention and growth as well, so a fast-growing or high-churn business may land well outside this range. The figure is indicative only and is not an appraisal, a bid or financial advice. We keep your inputs confidential.

    Two engineers working side by side at monitors in a software office

    Plan Your SaaS Exit Strategy 12 to 24 Months Out

    The founders who get the best terms usually start preparing a year or two before they sell. Clean up revenue recognition so deferred revenue from annual plans is handled correctly. Track MRR, churn and net revenue retention monthly from one source of truth. Collect signed IP assignment agreements from every employee and contractor who wrote code, and review the open-source licenses in your stack. Move key customers onto written agreements that can be assigned to a new owner, and document how the product is built, deployed and supported. If you plan to retire or step back from daily work, hire or promote your replacements early enough that buyers can see the results.

    Want a second opinion on timing? Read our seller FAQ and talk to an advisor about your exit plan.

    Schedule Consultation
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    The Process

    How Selling a SaaS Business Works
    1

    Metrics & Valuation

    We rebuild MRR, churn and retention, recast earnings from billing and bank data, then give you a defensible value range.
    2

    Confidential Outreach

    An anonymous profile goes to screened strategic, private equity and individual buyers. Customers, employees and competitors are kept out.
    3

    Offers & LOI

    We run competing offers and negotiate price, cash at closing, earn-out metrics, key-employee retention, the non-compete and your transition role.
    4

    Diligence & Closing

    We coordinate financial, legal and code diligence, contract assignments, escrow and the transfer of repositories, cloud and billing accounts.
    Software founder working at a desk with two monitors

    Talk to a SaaS M&A Advisor

    Whether you run a micro-SaaS on your own, a vertical software company with a small team or a B2B platform with growing ARR, everything starts with a confidential discussion of your metrics and goals. We will explain how buyers are likely to price your company today, which improvements would change that most and what a realistic path to closing looks like. If now is too early, we will tell you which fixes come first.
    SECURE TOP OFFER
    Two business people reviewing financial charts on a laptop and tablet during a meeting
    The SaaS M&A Market

    Who Buys SaaS Companies

    SaaS businesses draw one of the widest buyer pools of any industry. Individual operators, search funds and small holding companies buy profitable products they can run and grow, sometimes with SBA financing. Private equity firms buy platform companies and, far more often, add-on acquisitions for software businesses they already own. Strategic acquirers buy products that add customers, features or a new vertical to their own platforms, and serial acquirers of small software companies look for niche products with loyal users. In Software Equity Group’s third-quarter 2026 SaaS report, private equity and venture-backed buyers took part in 61% of transactions.

    Matching the company to the right buyer type affects price as much as the metrics do. See our recently sold businesses for examples, and learn how M&A exclusivity agreements affect sellers once you accept an LOI.

    Schedule Consultation
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    Our Services

    Whether you are selling a SaaS company, buying one or measuring what yours is worth, our software team can help.

    SELL YOUR BUSINESS

    Our advisors run the full sale of your SaaS company, from metrics review and valuation to closing.
    GET STARTED NOW

    BUY A BUSINESS

    Looking for a SaaS business for sale? Browse vetted software and SaaS listings.
    BROWSE SAAS LISTINGS

    Business Valuations

    Run the numbers in our online calculator, or ask our team for a market-based valuation of your SaaS company.
    Get Your FREE valuation

    Recently Sold SaaS Businesses

    Sold
    Asking Price $2,000,000
    Cash Flow $330,983
    Location US, MI, Farmington Hills
    40-Year SaaS Dental Software Company | Strong ARR & Low Churn | Software, Hardware & Management Services | MSP is 92% of Revenue
    40-Year SaaS Dental Software Company | Strong ARR & Low Churn | Software, Hardware & Management Services | MSP is 92% of Revenue
    Details
    Sold
    Asking Price $550,000
    Cash Flow $183,357
     
    SaaS – $123 AOV – $1262 LTV – Recurring Subscriptions
    SaaS – $123 AOV – $1262 LTV – Recurring Subscriptions
    Details
    Sold
    Asking Price $309,000
    Cash Flow $107,107
     
    Stable Recurring Revenue – SAAS – Customer LTV $25K – Highly Scalable
    Stable Recurring Revenue – SAAS – Customer LTV $25K – Highly Scalable
    Details

    What SaaS Sellers Say

    I want to share my experience with DealPipe and, especially, with David Marcheschi, who assisted me in selling my software business. It was a months-long…
    DS
    I recently had the pleasure of working with Doug Grindstaff and Lenny Farber at DealPipe during an M&A transaction in which I acquired an e-commerce…
    Tom Shankle
    This review is about my experience in 2015, when I sold two internet companies. The sale price for the companies was over 350,000 USD. My…
    Corey Chiappiazzi
    After owning Bower Web Solutions, Inc., a web design and digital marketing company, for 23 years, I decided the time had come to sell. I…
    Daniel Bower
    Gwen from DealPipe sold my online business, and working with her was a pleasure. She truly exceeded my expectations. She is professional, responsive, and a…
    Oleksiy Vorkun
    It was my pleasure to work with Bill Gustin and Matt Seymour on the successful sale of my business. From the first meeting until closing,…
    Kevin
    In Lassiter I could not have asked for a more professional, knowledgeable, and friendly broker. I would recommend DealPipe, and already have, to others selling…
    Weir Crafts
    What can I say! Having DealPipe and Alex as my broker has been more than amazing. Alex promised my store would sell, and that guarantee…
    Miguel C.
    Tom was a consummate professional. The information he provided was complete and very timely. As the buyer of the website company, I found our relationship…
    Randall Schultz, PhD
    Before contacting DealPipe, I had my website listed for sale with other companies, and none of them produced a single interested party. Zach knew his…
    Sandi Sun
    My experience with RJ from DealPipe has been outstanding. I had tried several other brokerage platforms before finding RJ, and unfortunately some of those experiences…
    Eleonora Ele
    I sold my online school with Paul’s help and was completely satisfied with his service. From start to finish he was transparent and responsible in…
    Yulia Gufranova

    Selling a SaaS Business: FAQ

    How much is my SaaS business worth?

    Small, owner-run SaaS companies are usually valued on a multiple of annual SDE, often in a two-to-five-times range, while larger companies are priced on ARR or EBITDA. Low churn, net revenue retention above 100%, efficient growth, healthy gross margins and limited customer concentration push value up. Request a free business valuation for an estimate based on your own metrics.

    How do I sell my SaaS business?

    Gather two to three years of financials and monthly SaaS metrics tied to your billing system, confirm the company owns its code and IP, and get a professional valuation. An advisor then prepares a confidential memorandum, qualifies buyers, negotiates the LOI and manages diligence, contract assignments and the transfer of code and accounts. See how our process to sell your business works.

    What is the typical timeline for selling a SaaS company?

    Smaller SaaS sales often close within a few months, while larger transactions with private equity or strategic buyers commonly take six months or more. Clean metrics, documented code and assignable customer contracts shorten diligence. Earn-outs, a complicated IP history, security reviews and consents from enterprise customers usually add time.

    Should I use a SaaS business broker or sell it myself?

    A founder can sell a very small product directly, especially to an acquirer they already know. Once ARR is meaningful, a SaaS business broker typically improves the outcome by presenting metrics in the format buyers expect, creating competition among several bidders, protecting confidentiality and negotiating earn-outs, retention packages and transition terms that are hard to change after signing.

    How much do SaaS brokers charge?

    Our fees are performance-based. DealPipe charges no upfront fee and no retainer, and the success fee becomes payable only once your SaaS company is sold. We lay out how that fee would work for your deal in a free, confidential first meeting, so nothing is agreed before you understand it.

    What SaaS metrics do buyers look at first?

    Most buyers start with MRR or ARR, gross and net revenue retention, logo churn, growth rate, gross margin and CAC payback. They then test customer concentration, contract terms, pricing history and how revenue is recognized. Having these metrics reconciled to your billing system before you go to market saves weeks in diligence and protects your price.

    Who buys SaaS companies?

    SaaS buyers include individual operators and search funds, holding companies that collect niche software products, private equity firms making platform or add-on acquisitions, and strategic software companies buying customers, features or new markets. Each prices risk differently, so we target the buyers whose strategy fits your product, customer base and growth profile.

    What is the difference between a SaaS broker and a SaaS M&A advisor?

    A SaaS broker usually handles smaller, founder-led products and sells to individuals and small acquirers. A SaaS M&A advisor runs a structured, competitive process for larger companies, typically involving private equity and strategic buyers, detailed data rooms and negotiated earn-outs. Both are available at DealPipe, and larger mandates go to our M&A advisory group.

    Will my customers or employees find out I am selling?

    Not unless you choose to tell them. We market the company without its name, share details only with buyers who are under NDA and able to fund the deal, and stage access to customer lists, code and contracts. Many founders inform key staff late in the process, often alongside a retention plan agreed with the buyer.

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