Sell Your Amazon FBA Business

Long warehouse aisle with racks of packed cartons, the kind of inventory owners review before they sell an Amazon FBA business

Amazon FBA Business Brokers & M&A Advisors

Thinking about how to sell your Amazon FBA business? Start with the questions a serious buyer will ask first. How much profit is left after referral fees, fulfillment and storage charges and ad spend? Is the brand protected by a registered trademark and Brand Registry? How exposed is it to one supplier, one hero ASIN or one policy change? Owners who answer those questions with clean numbers attract competing offers. Owners who cannot tend to get a discount, or no deal at all.

DealPipe’s Amazon FBA brokers and M&A advisors represent private label brands, multi-channel consumer product companies and Amazon portfolios. We rebuild your earnings the way acquirers underwrite them, present the brand confidentially to funded buyers, and manage diligence, the inventory count and the handover of trademarks, listings and supplier relationships through closing.

Curious what your brand is worth today? Ask for a no-cost, confidential valuation. There is no obligation to sell.

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    0Combined years of experience
    0Businesses sold
    0Years in business
    0Buyer pool

    Why Sell Your Amazon FBA Business Through a Broker

    Plenty of Amazon sellers receive emails from buyers and aggregators, and some try to run the sale on their own. That can work when the brand is small and the buyer is already known. Once the business earns meaningful profit, the gaps tend to surface in diligence: a P&L kept on a cash basis, add-backs nobody can document, inventory valued at retail instead of landed cost, or a supplier arrangement that was never put in writing.

    We close those gaps before a buyer finds them. Revenue is tied to Seller Central settlement reports and bank deposits. Profit is restated on an accrual basis and converted into SDE (seller’s discretionary earnings) or EBITDA. Owner pay, one-time product launches and personal expenses are added back only where they can be supported. Inventory is counted and valued at landed cost, so working capital does not derail the deal in its final weeks. For a head start, see what documents are needed to sell a business and begin collecting them now.

    Then we create competition. Rather than negotiating with whoever emailed first, you compare qualified offers on headline price, cash at closing, inventory treatment, earn-outs and the length of your transition support. If you are still comparing firms, read how to choose a business broker before you sign anything.

    Thinking about selling your FBA brand?
    GET A FREE VALUATION

    What Drives Amazon FBA Business Valuation

    Most owner-operated FBA brands are priced on trailing twelve-month SDE, and multiples of roughly two to four times SDE are common at that size. Larger brands with a team and several sales channels are more often valued on EBITDA in a structured M&A process. Where your brand lands inside a range depends on risk, and buyers look hardest at these points:

    • Margin after Amazon. Referral fees, fulfillment and storage fees, returns and advertising all come out before profit. Buyers rebuild contribution margin per SKU, and a brand whose margin depends on cheap clicks is discounted.
    • Brand protection. A registered trademark, Brand Registry, original product designs and, where relevant, patents make listings harder to copy and easier to defend against hijackers.
    • Concentration. One ASIN producing most of the profit, one factory making everything or one marketplace driving all sales are the most common reasons a multiple shrinks.
    • Reviews and ranking. Review count and rating, organic rank on core search terms and steady sales velocity show whether demand is earned or bought.
    • Supply chain. Written supplier terms, a backup manufacturer, reliable lead times and documented quality control reduce stockout and tariff risk.
    • Account health. A clean performance record with no open policy warnings or past suspensions is a baseline requirement for most buyers.
    • Channel mix. Sales through a Shopify store, Walmart Marketplace, wholesale or retail accounts add resilience if Amazon changes its fees or rules.

    For a first estimate, try our free business valuation calculator. Our team then refines it with comparable consumer brand transactions, and our article on how to value an ecommerce business explains the method step by step.

    Two business partners packing product orders into a cardboard box at a work table

    Types of Amazon Businesses We Sell

    We represent Amazon sellers across categories and business models, and we put each one in front of the acquirers who will value it most:

    • Private label brands. Single-brand and multi-brand companies in categories such as home and kitchen, pet, beauty, supplements, outdoor and baby products.
    • Multi-channel consumer brands. Brands selling on Amazon alongside a direct-to-consumer site, Walmart, wholesale accounts or brick-and-mortar retail.
    • Amazon portfolios. Several brands under one seller account or holding company, packaged for strategic buyers and investment groups by our M&A advisory team.
    • Patented and proprietary products. Brands with utility or design patents, custom tooling or formulations that rivals cannot simply source from the same factory.
    • International sellers. US brands that also trade on Amazon marketplaces in Canada, the UK, Europe or Japan.
    • Wholesale and replenishment sellers. Businesses built on authorized distribution of established brands, where the value sits in supplier agreements and operating systems.

    If most of your revenue comes from your own website rather than Amazon, see how our ecommerce business brokers approach direct-to-consumer exits.

    Ready to sell your Amazon brand?
    TALK TO AN ADVISOR
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    Why Amazon Sellers Choose DealPipe

    An FBA exit has moving parts a generalist broker rarely sees: Seller Central data, landed costs, stock in transit and a marketplace that writes its own rules.

    Consumer Brand Deal Experience

    Our brokers have sold private label, multi-channel and patented product brands. They read settlement reports, PPC dashboards and SKU-level margins as easily as a P&L.

    Funded Buyers Only

    Your brand name and ASINs stay private until a buyer signs an NDA and proves funding. Rival sellers hunting for your suppliers or keywords never get through.

    Inventory Handled Properly

    We agree early how stock is counted, valued at landed cost and paid for, including units in Amazon warehouses, at your 3PL and on the water.

    Account and Trademark Handover

    We plan the Seller Central step around Amazon’s requirements, together with the trademark assignment, Brand Registry, supplier introductions and ad accounts.
    Free and confidential

    What Is Your Amazon FBA Business Worth?

    Enter a few figures about your brand’s sales and profit and see an estimated value range immediately. You do not need an account or a phone number.

    Your numbers

    We value on your trailing twelve months, because that is what buyers underwrite. The prior full year sits beside it so we can read your growth. Round numbers are fine.

    Prior full yearCalendar 2025 Trailing 12 monthsOct 2025 to Sep 2026
    Revenue
    less Cost of goods sold
    less Operating expenses
    equals Net profit $0 $0
    plus Add-backs
    equals Seller’s Discretionary Earnings $0 $0

    Add-backs are the expenses a new owner would not carry: your own salary, personal costs run through the business, one-time expenses, depreciation and interest. Adding them back to net profit gives SDE, the number buyers actually pay a multiple on.

    What makes you valuable

    0 selected

    Check everything that is true today. These are the levers that move your multiple up, and they count towards your estimate once your figures are in above.

    Where the risk sits

    0 selected

    Be honest here. Buyers find these in diligence anyway, and knowing them up front is how we protect your price.

    Estimated value range
    Add your revenue and profit to see your range

    Get the full valuation report

    Receive your multiple, comparable consumer brand sales and a call with an FBA broker, delivered as a PDF.

    No obligation, and strictly confidential. Your figures are never shared.

    This automated estimate uses earnings multiples drawn from live deals our brokers handle. FBA brands with heavy ad dependence, one dominant ASIN, open account issues or large inventory swings may price differently. Read the result as a rough guide. It is no substitute for a formal appraisal, and it is neither a purchase offer nor financial advice. Your data stays private.

    Hands packing a cardboard shipping box with protective paper

    Build Your Amazon FBA Exit Strategy Early

    The strongest FBA exits are planned 12 to 24 months ahead. Switch to accrual accounting and keep monthly P&Ls that reconcile to Seller Central and your bank. Register the trademark in the company’s name and confirm Brand Registry sits with the business, not with you personally. Put supplier terms in writing, line up a second manufacturer for your best sellers and resolve any open account health issues. If one product carries the brand, grow a second before you go to market. Owners planning retirement or a move to a new venture gain the most from this runway, because each risk removed before the sale is one a buyer cannot price against you.

    Questions about timing or deal terms? Our seller FAQ covers the basics, and an advisor can map out your exit plan with you.

    Schedule Consultation
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    The Process

    How Selling an Amazon FBA Business Works
    1

    Valuation & Financial Recast

    We tie revenue to settlement reports, restate profit on an accrual basis, value inventory at landed cost and give you a supported value range.
    2

    Confidential Buyer Outreach

    Your brand is presented without its name or ASINs to screened, funded buyers under NDA. Suppliers, staff and competitors see nothing.
    3

    Offers & LOI

    We compare competing bids and negotiate price, cash at closing, payment for inventory, any earn-out, the non-compete and your transition period.
    4

    Diligence, Handover & Closing

    We guide the financial and account review, escrow, the stock count and the transfer of trademarks, listings, suppliers and accounts until you are paid.
    Brand owner packing products in a home office stocked with boxes

    Talk to an Amazon FBA M&A Advisor

    Whether you run one private label brand, a multi-channel consumer company or a portfolio of Amazon stores, the first step is a confidential call about your numbers and goals. We will give you a realistic view of what the business could sell for now, which changes would lift that figure and how long a sale of a brand like yours typically takes. If the timing is wrong, you will leave with a clear list of what to fix first.
    SECURE TOP OFFER
    Buyer and seller shaking hands across a meeting table after agreeing a deal
    The FBA M&A Market

    Who Buys Amazon FBA Businesses

    Buyers for Amazon brands fall into a few groups. Individual entrepreneurs and search fund operators want a profitable brand they can run with a small team and grow, and many finance the purchase with an SBA-backed loan. Holding companies and portfolio operators, including the aggregators that bought heavily in 2020 and 2021, are generally more selective than at the peak and favor brands with strong margins and defensible products. Consumer product companies and retailers acquire brands that fill a gap in their catalog or bring proven Amazon know-how, and private equity groups back larger multi-channel brands with a management team in place.

    Each group weighs risk differently, so matching your brand to the right one matters as much as the asking price. The deals in our recently sold businesses archive show how varied these exits are, and our explainer on seller holdbacks covers how part of a price can depend on results after closing.

    Schedule Consultation
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    Our Services

    Selling an Amazon brand, buying one or checking what yours is worth, our consumer brand deal team can help.

    SELL YOUR BUSINESS

    Our advisors position your FBA business for the strongest offers and manage the full sale, from valuation to closing.
    GET STARTED NOW

    BUY A BUSINESS

    Looking for an Amazon FBA business for sale? Browse vetted ecommerce and online retail listings.
    BROWSE AMAZON FBA LISTINGS

    Business Valuations

    Use our online calculator, or ask for an expert market valuation of your Amazon brand.
    Get Your FREE valuation

    Recently Sold Amazon FBA Businesses

    Sold
    Asking Price $45,000,000
    Cash Flow $9,804,731
    Location US, DE
    24-Year CPG Brand for Females | Amazon FBA | 30,000 5 Star Reviews | Ranked Top 3 for Primary Keyword | $28 AOV
    24-Year CPG Brand for Females | Amazon FBA | 30,000 5 Star Reviews | Ranked Top 3 for Primary Keyword | $28 AOV
    Details
    Sold
    Asking Price $1,449,000
    Cash Flow $414,912
    Location US, TX, Dallas
    SBA Pre-Qualified Amazon FBA Business | 4 Home & Kitchen Brands | 4.9 Seller Feedback Rating | 9-Year Business | $24 AOV
    SBA Pre-Qualified Amazon FBA Business | 4 Home & Kitchen Brands | 4.9 Seller Feedback Rating | 9-Year Business | $24 AOV
    Details
    Sold
    Asking Price $89,500
    Cash Flow $52,608
    Location AU, NSW, Rosebery
    Amazon FBA Yoga Mat Brand | 1,900+ 4.7-Star Reviews | Large Mats | Motivated Seller
    Amazon FBA Yoga Mat Brand | 1,900+ 4.7-Star Reviews | Large Mats | Motivated Seller
    Details
    Sold
    Asking Price $210,000
    Cash Flow $103,286
     
    Amazon FBA eCommerce Brand | Home Décor | Thousands of 4.5 – 5 Star Reviews
    Amazon FBA eCommerce Brand | Home Décor | Thousands of 4.5 – 5 Star Reviews
    Details
    Sold
    Asking Price $50,000
    Cash Flow $32,829
     
    5 Year FBA eCommerce Brand – $30 AOV – Consistent Year Round Sales
    5 Year FBA eCommerce Brand – $30 AOV – Consistent Year Round Sales
    Details

    What Amazon FBA Sellers Say

    Andrew McSwain handled the sale of my Amazon business with me. He was knowledgeable, professional, and very responsive for the entire exit process. Before I…
    A D
    Working with Jade was an absolute pleasure. She helped me purchase an e-commerce business on Amazon, and I could not be happier with how it…
    Property Deco
    I had the pleasure of working with Jade Hall on the sale of my e-commerce business. She worked day and night and spent many hours…
    Branden Endsley
    My wife and I would like to thank DealPipe, and above all Dave Micek and his team, for the fantastic work they did marketing and…
    Stephen & Heather Blessing
    Paul Volen was my broker for the sale of our ecommerce brand, and I cannot recommend him highly enough. His professionalism and expertise were exceptional…
    Ellis Achim
    I recently had the pleasure of working with Paul on the sale of my e-commerce business, and I could not be happier with the professional,…
    Catherine Scola
    I recently had the pleasure of working with DealPipe and their exceptional brokers, Alex and Carson, on the acquisition and exit of our Ecommerce business,…
    Charles Siritho
    I don’t remember how I first found DealPipe. I do remember the moment when I had to choose DealPipe over other brokerages. I looked through…
    Tom Nguyen
    I recently had the pleasure of working with Doug Grindstaff and Lenny Farber at DealPipe during an M&A transaction in which I acquired an e-commerce…
    Tom Shankle
    Gwen Sylvester worked with us as we reviewed, and eventually bought, a direct-to-consumer ecommerce business. The seller’s information was well organized by Gwen and her…
    Tom H
    My experience working with Bill at DealPipe has been very strong. He brings a deep understanding of the e-commerce space and a high level of…
    Wouter Spruijtenburg
    Working with Tom was efficient and effortless, as well as thorough and professional. I highly recommend him to anyone in search of an e-commerce business…
    Gail Granowitz, MD

    Selling an Amazon FBA Business: FAQ

    How much is my Amazon FBA business worth?

    Most owner-run Amazon FBA businesses are priced off the last twelve months of SDE, often at around two to four times, while larger brands may be priced on EBITDA. Healthy margins after Amazon fees, a registered trademark, several profitable ASINs and diversified suppliers lift the multiple, and inventory is usually handled separately. Ask for a free business valuation to get a figure built on your own data.

    How do I sell my Amazon business?

    Prepare 12 to 24 months of accrual-based P&Ls that reconcile to Seller Central and bank statements, and have the business professionally valued. From there, a broker drafts a confidential profile, qualifies buyers and gets NDAs signed, negotiates the LOI, guides diligence and coordinates escrow, the inventory count and the transfer of the brand and listings. Our overview of how to sell your business walks through each stage.

    What is the typical timeline to sell an Amazon FBA business?

    Many FBA sales close within a few months of going to market. Clean accrual financials, a healthy account and a trademark already owned by the company shorten the process. SBA-financed buyers, larger brands, earn-outs and international marketplaces usually add time for lender review, diligence and legal documents, so plan for some flexibility.

    Should I use an FBA broker or try selling an Amazon business myself?

    A do-it-yourself sale can suit a small store whose buyer is already lined up. Once the brand earns meaningful profit, an Amazon FBA business broker tends to earn the fee by recasting earnings, valuing inventory correctly, reaching private buyers, keeping the sale confidential and negotiating terms such as earn-outs and transition support that first-time sellers often get wrong.

    How much do Amazon business brokers charge?

    DealPipe is paid on performance alone: nothing upfront, no retainer, and a success fee that is due only if your Amazon business is sold. During a free, confidential consultation we set out how that fee works for your specific deal, before any marketing begins.

    Can an Amazon seller account be transferred to a buyer?

    Not freely. Amazon’s Business Solutions Agreement does not allow a seller to transfer the account or its rights without Amazon’s consent, and an update effective August 2026 tightened those terms. Deals are therefore built around the brand, trademark, inventory and listings, with the account step planned early around Amazon’s requirements and with qualified legal counsel.

    Who buys Amazon FBA businesses?

    Buyers include individual entrepreneurs and search funds, often using SBA financing, holding companies and Amazon aggregators, consumer product companies adding brands to their catalog, and private equity groups backing larger multi-channel brands. Each values different strengths, so we pair your business with the buyers who will value its margins, products and growth potential most.

    What is the difference between an FBA broker and an M&A advisor?

    An FBA broker typically sells owner-run brands to individual buyers and smaller operators. An M&A advisor runs a formal, competitive process for larger brands, often reaching strategic acquirers and private equity. DealPipe offers both through our M&A advisory services, so the process matches how large and complex your exit is.

    Will suppliers or employees learn that the brand is for sale?

    Only if you tell them. Your brand is marketed without its name, ASINs or supplier details. Those details are released only to buyers who are under NDA and have verified their financing, and sensitive files such as factory contacts and ad accounts are shared in stages as the deal advances. When to tell your team and your manufacturers is your call.

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