Sell Your App

App founder holding a smartphone at a desk, ready to sell my app to the right buyer

App Business Brokers & M&A Advisors

If you are searching “sell my app,” you probably already know the app is worth something. The harder part is proving it to a buyer who will check every number. Acquirers look at net profit after app store fees, subscription retention and churn, how users are acquired, whether the code base can be maintained by someone new, and whether the developer account can move cleanly to them. Answer those questions well and serious buyers compete. Leave them open and the deal drags or the price drops.

DealPipe’s app brokers and M&A advisors represent founders of subscription apps, mobile games, utility and productivity apps, consumer and B2B web apps, and app portfolios. We value the business on the earnings buyers underwrite, market it confidentially to screened buyers, and handle negotiation, technical due diligence and the store transfer through closing.

Wondering what your app could sell for? Start with a free, confidential valuation. It costs nothing and commits you to nothing.

    Wall texture
    0Combined years of experience
    0Businesses sold
    0Years in business
    0Buyer pool

    “Can I Sell My App Myself?” Why Founders Use a Broker

    Many developers first try to sell an app themselves: a post on a founder forum, a listing on a self-serve marketplace, a few cold emails to bigger publishers. Some of that works for tiny apps. Once the app produces real profit, the gaps show. Buyers ask for cohort retention, refund rates, ad network payouts and a code review, and a seller without organized answers loses leverage fast.

    We prepare the app the way an acquirer will examine it. Revenue is reconciled to App Store Connect and Google Play Console payouts, subscription data from tools such as RevenueCat, and ad mediation reports. Earnings are recast as seller’s discretionary earnings (SDE) or EBITDA, with owner salary, one-time launch costs and personal expenses added back. We also flag technical risks early, such as outdated SDKs, a single unreplaceable developer or third-party licenses that will not transfer.

    Then we run a competitive process. Instead of accepting the first inbound offer, you compare qualified bids on price, cash at closing, earnouts, and how long you will support the buyer after handover. Before you sign with any firm, read how to choose a business broker for the questions that matter.

    Thinking about selling your app?
    GET A FREE VALUATION

    What Drives App Valuation

    Smaller, owner-run apps are usually priced off their last twelve months of profit, and multiples in the range of roughly 2x to 4x annual profit are common for them. Larger apps with a team and steady growth are more often priced on EBITDA through a structured M&A process. Within any range, these are the factors that move your number:

    • Revenue quality. Auto-renewing subscriptions with low churn are worth more than one-time downloads or volatile ad revenue. Annual plans, healthy trial-to-paid conversion and low refund rates all help.
    • User acquisition. Organic installs from app store search, referrals and brand demand carry less risk than growth bought entirely with paid campaigns. Buyers check whether payback periods still work at current ad costs.
    • Engagement and retention. Day-30 and month-12 retention, active-user trends and review ratings show whether the product keeps its audience.
    • Platform exposure. Apps that rely on one store, one ad network or a single feature that a platform policy change could break are discounted.
    • Code and infrastructure. A clean, documented code base, current dependencies and predictable hosting costs make technical diligence short and buyers confident.
    • Owner dependence. An app that ships updates and answers support tickets without its founder is easier to transfer and worth more.

    For a quick starting figure, use our free business valuation calculator, and our team will sharpen it using recent app and software transactions.

    Designer sketching an app interface on a tablet with a stylus

    Types of App Businesses We Sell

    We represent app owners across platforms and monetization models, and we price each one on what its likely buyers care about:

    • Subscription apps. Health and fitness, education, productivity and lifestyle apps with recurring revenue, valued on retention, churn and lifetime value.
    • Mobile games. Casual and mid-core titles earning from in-app purchases and ads, assessed on retention curves, payer conversion and live-ops effort.
    • Utility and tool apps. Scanners, editors, calculators and similar apps with steady organic installs from app store search.
    • Web apps and cross-platform products. Consumer and B2B applications delivered in the browser and on mobile, often built with shared code.
    • Marketplace and community apps. Two-sided platforms where buyers weigh network effects, transaction volume and moderation workload.
    • App portfolios and studios. Several apps under one developer account, packaged for strategic acquirers and funds by our M&A advisory team.

    This page focuses on apps sold as standalone businesses. Subscription software built mainly for companies, licensed software and development agencies have their own exit playbooks, which we cover on separate pages.

    Ready to sell your app?
    TALK TO AN ADVISOR
    Wall texture

    Why App Founders Choose DealPipe

    Selling software that lives on someone else’s platform comes with its own risks. We plan for them from day one.

    App and Software Deal Experience

    Our brokers have sold mobile games, subscription apps, web platforms and software companies. They are comfortable with store analytics, cohort reports and ad mediation dashboards.

    Buyers Vetted Before Access

    Your app’s name stays hidden until a buyer has signed an NDA and shown proof of funds. Competitors fishing for your user acquisition strategy are filtered out.

    Ready for Technical Diligence

    We gather architecture notes, dependency lists, hosting costs and license records up front, so a code review confirms value instead of raising doubts.

    Store Transfer Managed

    We coordinate the App Store and Google Play transfer, backend hosting, domains, analytics, ad accounts and support channels so users never notice the change.
    Free and confidential

    What Is Your App Business Worth?

    Answer six brief questions about your app’s revenue and profit and get an estimated value range on the spot. No account and no phone number required.

    Your numbers

    We value on your trailing twelve months, because that is what buyers underwrite. The prior full year sits beside it so we can read your growth. Round numbers are fine.

    Prior full yearCalendar 2025 Trailing 12 monthsOct 2025 to Sep 2026
    Revenue
    less Cost of goods sold
    less Operating expenses
    equals Net profit $0 $0
    plus Add-backs
    equals Seller’s Discretionary Earnings $0 $0

    Add-backs are the expenses a new owner would not carry: your own salary, personal costs run through the business, one-time expenses, depreciation and interest. Adding them back to net profit gives SDE, the number buyers actually pay a multiple on.

    What makes you valuable

    0 selected

    Check everything that is true today. These are the levers that move your multiple up, and they count towards your estimate once your figures are in above.

    Where the risk sits

    0 selected

    Be honest here. Buyers find these in diligence anyway, and knowing them up front is how we protect your price.

    Estimated value range
    Add your revenue and profit to see your range

    Get the full valuation report

    Get your multiple, comparable app and software sales and a broker call, sent to you as a PDF.

    No obligation, and strictly confidential. Your figures are never shared.

    This automated estimate is based on Seller’s Discretionary Earnings multiples our brokers see on live deals. Apps with heavy paid acquisition, high churn or platform risk may price differently. Use it as a guide, not as a formal appraisal, a purchase offer or financial advice. Your data is never shared.

    Laptop and smartphone side by side on a wooden desk

    Plan Your App Exit Strategy Early

    The best app exits are prepared a year or two in advance. Move the developer account and app store payouts into a business entity if they still sit in your personal name. Keep monthly P&Ls that match store and subscription reports. Update outdated SDKs and libraries, document how to build and release the app, and make sure no single contractor holds knowledge nobody else has. If paid ads drive most installs, show that the economics hold before you go to market. Founders planning to step back or retire from the product benefit most from this groundwork.

    Have questions about timing or structure? Read our seller FAQ, then map out your exit with an advisor.

    Schedule Consultation
    Conrete bg

    The Process

    How Selling an App Works
    1

    Valuation & Data Review

    We reconcile revenue to store payouts and subscription reports, recast earnings and give you a value range backed by data.
    2

    Confidential Marketing

    Your app is presented without its name to screened buyers under NDA. Users, staff and competitors never see a listing.
    3

    Offers & LOI

    Multiple bidders keep pricing honest. We negotiate the headline price, upfront cash, earnout terms, the non-compete and how long you support the new owner.
    4

    Diligence, Transfer & Closing

    We guide the code review, escrow and the transfer of the app, accounts and infrastructure until funds reach you.
    Developer working on a laptop with a smartphone and coffee on the table

    Talk to an App M&A Advisor

    Whether you built a single subscription app, a mobile game with a loyal player base or a portfolio of utility apps, the first step is a private conversation about your numbers and your plans. We will tell you what your app is likely worth today, which improvements would raise that figure, and what a sale timeline usually looks like for apps like yours. If the timing is not right yet, you will know what to prepare first.
    SECURE TOP OFFER
    Hand using mobile apps on a smartphone resting on a marble desk
    The App M&A Market

    Who Buys App Businesses

    Profitable apps attract several kinds of acquirers. Individual entrepreneurs and small holding companies look for apps with steady cash flow they can run with a lean team. App studios and publishers buy titles that fit their portfolio, where their user acquisition engine and cross-promotion can grow revenue quickly. Strategic buyers acquire apps that add users, features or data to products they already own, and private equity groups back larger app businesses with proven growth and a management team.

    Each group values different things, so finding the best fit is part of the job. See the variety in our recently sold businesses, and read about the key stages of the business acquisition process to see a deal from the buyer’s side.

    Schedule Consultation
    Wall texture

    Our Services

    Exiting an app, acquiring one or benchmarking its value, our app and software deal team can help.

    SELL YOUR BUSINESS

    Our advisors secure the best value for your app business and run the full sale, from valuation to closing.
    GET STARTED NOW

    BUY A BUSINESS

    Looking for a mobile app business for sale? Browse vetted listings of apps and digital platforms.
    BROWSE APP LISTINGS

    Business Valuations

    Check our online calculator, or request an expert market valuation of your app business.
    Get Your FREE valuation

    Recently Sold App Businesses

    Sold
    Asking Price $7,950,000
    Cash Flow $3,228,000
    Location US, FL, Hollywood
    MOBILE GAME TECH COMPANY – SCALING – 86% MARGINS!
    MOBILE GAME TECH COMPANY – SCALING – 86% MARGINS!
    Details
    Sold
    Asking Price $12,000,000
    Cash Flow $3,228,000
    Location US, FL, Cape Coral
    SCALING MOBILE GAMING PORTFOLIO WITH OVER 1.1 MILLION DOWNLOADS PER WEEK
    SCALING MOBILE GAMING PORTFOLIO WITH OVER 1.1 MILLION DOWNLOADS PER WEEK
    Details
    Sold
    Asking Price $3,895,000
    Cash Flow $1,180,326
    Location US, AZ, Tempe
    ONLINE FREELANCING PLATFORM FOR WRITERS & CONTENT DEVELOPERS – WEBSITE & APP – STRONG GROWTH
    ONLINE FREELANCING PLATFORM FOR WRITERS & CONTENT DEVELOPERS – WEBSITE & APP – STRONG GROWTH
    Details
    Sold
    Asking Price $5,300,000
    Cash Flow $1,322,978
    Location US, TX, Grand Prairie
    SCALING FREELANCING PLATFORM FOR WRITERS & EMPLOYERS – WEBSITE & MOBILE APP – B2B INTERNET COMPANY
    SCALING FREELANCING PLATFORM FOR WRITERS & EMPLOYERS – WEBSITE & MOBILE APP – B2B INTERNET COMPANY
    Details
    Sold
    Asking Price $895,000
    Cash Flow $229,505
    Location US, FL, Miami
    SAAS IDENTIFICATION VERIFICATION APP PLATFORM – #1 RANKING!
    SAAS IDENTIFICATION VERIFICATION APP PLATFORM – #1 RANKING!
    Details

    What App Sellers Say

    I want to share my experience with DealPipe and, especially, with David Marcheschi, who assisted me in selling my software business. It was a months-long…
    DS
    Gwen from DealPipe sold my online business, and working with her was a pleasure. She truly exceeded my expectations. She is professional, responsive, and a…
    Oleksiy Vorkun
    This review is about my experience in 2015, when I sold two internet companies. The sale price for the companies was over 350,000 USD. My…
    Corey Chiappiazzi
    I recently had the pleasure of working with Doug Grindstaff and Lenny Farber at DealPipe during an M&A transaction in which I acquired an e-commerce…
    Tom Shankle
    I don’t remember how I first found DealPipe. I do remember the moment when I had to choose DealPipe over other brokerages. I looked through…
    Tom Nguyen
    Before contacting DealPipe, I had my website listed for sale with other companies, and none of them produced a single interested party. Zach knew his…
    Sandi Sun
    My experience with RJ from DealPipe has been outstanding. I had tried several other brokerage platforms before finding RJ, and unfortunately some of those experiences…
    Eleonora Ele
    Before working with DealPipe, I worked with some local brokers in my hometown of Tulsa, and I was not impressed. I had to do a…
    Sean Nelson
    We have purchased businesses in the past, and I used to ask myself why we would need to pay a broker. After this experience I…
    Austin Crossley
    This is my third deal with DealPipe, and I keep coming back because of their consistency and professionalism. I have now worked with the team…
    Nathan Grooms
    As an owner getting ready for my exit, I could not have been luckier than to have Tom Howard as my business broker. Tom delivered…
    Roseanne Lowe

    Selling an App Business: FAQ

    How much is my app worth?

    Smaller app businesses are usually valued at a multiple of trailing twelve-month profit, often roughly 2x to 4x, while larger apps with a team may be priced on EBITDA. Subscription revenue with low churn, organic installs, strong retention and a clean code base push the multiple up. For a figure grounded in recent deals, request a free business valuation.

    How do I sell my app?

    Organize twelve to twenty-four months of P&Ls that tie to App Store, Google Play and subscription reports, then get a professional valuation. A broker prepares a confidential summary, qualifies each buyer under an NDA, works the letter of intent through to signature and manages financial and code diligence, the sale contract, escrow and the move of the app and its accounts to the buyer.

    What is a typical timeline for selling an app?

    Most app sales close within a few months of hiring a broker. Clean financials, documented code and an app that already meets store transfer requirements shorten the process. Larger transactions with institutional buyers, earnouts or complex backend migrations generally need more time for diligence and legal work.

    Should I use an app business broker or sell it myself?

    Selling it yourself can work for a hobby-sized app when a quick exit beats a higher price. When your app earns meaningful profit, an app business broker usually pays for itself by recasting earnings, reaching private buyers, protecting confidentiality and negotiating terms like earnouts and support periods. Learn more about our process to sell your business with DealPipe.

    How much do app brokers charge?

    DealPipe is paid on performance only. There are no upfront fees and no retainers, and the success fee is due only if your app sells. We set out the exact structure for your transaction during a free, confidential consultation, so you know the terms before the process starts.

    How do I transfer an iOS or Android app to a buyer?

    Apple and Google both support moving an app to another developer account. On the App Store, a transferred app keeps its ratings, reviews and bundle ID, and users continue to receive updates, provided the app meets Apple’s transfer criteria. We check those requirements early and sequence the store, backend and payment transfers through escrow.

    Who buys apps?

    App buyers include individual entrepreneurs and holding companies seeking cash flow, app studios and publishers adding titles to their portfolio, strategic acquirers buying users or technology, and private equity groups backing larger app businesses. We match your app to the buyer type most likely to pay for its strengths.

    What is the difference between an app broker and an M&A advisor?

    An app broker usually handles owner-run apps and smaller portfolios, selling to individual buyers and operators. For larger app companies, an M&A advisor manages a formal, competitive sale that often draws strategic acquirers or private equity. DealPipe provides both, so the process matches the size and complexity of your exit.

    Will my users or developers find out I am selling?

    No, not from us. Your app is marketed without its name. Buyers learn which app it is once they have signed an NDA and proven they can fund the deal. Store analytics, code access and contractor contacts are released in stages as a deal advances, so you choose when to tell your team.

    More Industries We Serve

    Sell Your Blog
    Blogs
    What could your blog sell for? Our blog brokers turn ad, affiliate and sponsorship income into a confidential exit to vetted, funded buyers.
    Sell Your Ecommerce Business
    Ecommerce
    Ecommerce business brokers and M&A advisors helping owners sell Shopify, Amazon FBA, DTC and multichannel brands confidentially to vetted buyers.
    Sell Your Online Business
    Online Business
    Members, students or clients paying you every month? Our online business brokers value that recurring revenue and sell it confidentially to funded buyers.
    Sell Your Web Hosting Company
    Web Hosting
    How many of your hosting customers will survive a migration? Buyers ask first. Our hosting M&A advisors prove retention and close on terms that protect you.
    Sell a Business Buy a Business