Top 10 Ecommerce Business Brokers to Hire in 2026

The best ecommerce business brokers are the firms whose deal size, channel experience and buyer network match your store, not simply the biggest names. For 2026, our shortlist is DealPipe, SellerForce, ValleyBiggs, Quiet Light, FE International, Empire Flippers, Website Properties, Acquisitions Direct, Ecommerce Brokers and Flippa, a mix of full-service brokerages, M&A advisors and curated or self-serve marketplaces.

If you run a Shopify or DTC brand, an Amazon FBA business or a multichannel store and are weighing an exit, this guide is for you. It compares the ten firms side by side, explains what each model does well, and gives you a practical way to pick the right partner before you sign an engagement letter.

Key Takeaways

• Pick the model before the name. Full-service brokers, M&A advisors, curated marketplaces and self-serve marketplaces run very different sale processes and suit different deal sizes.
• Channel experience matters. A firm that sells Amazon brands every month will ask better questions about account health, inventory and Brand Registry than a generalist.
• Deal size is the fastest filter. Some firms on this list focus on businesses under $1 million, others on companies worth $5 million and up.
• Most reputable firms in this space are paid mainly through a success fee at closing, but listing fees, minimums and tail clauses vary. Get every term in writing.
• Know your numbers first. A realistic value range makes it much easier to spot a broker who is overpromising to win your listing.

The Top 10 at a Glance

The table below summarizes each firm’s model and focus. Deal ranges and track-record figures are the firms’ own published descriptions as of October 2026, not audited numbers.

What Does a Business Broker Do in an Ecommerce Sale?

A broker represents the seller from the first valuation conversation to the day funds clear. In an online store sale, that work has a few parts that a general business sale does not.

• Recasting earnings. The broker rebuilds your profit and loss into seller’s discretionary earnings or EBITDA, separating owner pay, one-time agency costs and personal expenses from the real cost of running the store.
• Verifying the numbers buyers will check. Revenue gets tied back to Shopify, Amazon and payment processor payouts, and ad spend gets matched to the ad accounts.
• Packaging the business. A confidential information memorandum explains the brand, products, suppliers, traffic sources, customer retention and growth levers.
• Running a confidential process. Buyers sign an NDA and are screened for funds before they learn the brand name or see the storefront.
• Negotiating structure, not just price. Inventory, earnouts, seller notes, transition support and non-compete terms can change what you actually take home.
• Managing diligence and transfer. The broker keeps the deal moving while buyers review the data room and while platform accounts, domains, supplier relationships and inventory change hands.

Specialist ecommerce business brokers also know which buyer groups are active for each channel, from individual SBA-financed buyers to private equity-backed holding companies and strategic acquirers.

How We Evaluated the Best Ecommerce Business Brokers

Every firm on this list sells online stores today, based on its own website, listings and published materials. We then looked at five factors that matter most to a seller:

1. Ecommerce focus. Does the firm regularly list Shopify, DTC, Amazon FBA or multichannel brands, or are online stores a side line?
2. Deal size fit. Is the firm built for small owner-operated stores, mid-sized brands, or larger companies that attract institutional buyers?
3. Buyer reach and process. How does the firm find and screen buyers, and how much does it protect confidentiality along the way?
4. Transparency. Does the firm explain its fee model, vetting standards and track record publicly?
5. Support through closing. Does the firm stay involved through diligence, platform transfers and the post-close transition?

The order reflects our view of fit for typical US ecommerce owners and is influenced by our own business relationships, which we explain at the end of this article. It is not an independent audit.

Top 10 Ecommerce Business Brokers to Hire in 2026

1. DealPipe

DealPipe runs sell-side engagements with its own technology platform, trained brokers and a defined method for building buyer interest, and online stores are one of the core deal types its team handles. Several team members focus on digital and consumer brands, and you can see who handles what on our business broker team page. Its model is 100% performance-based: you pay nothing upfront and no retainer, only a success fee once the sale closes.

• Services: earnings recast and valuation, anonymous marketing, buyer qualification, deal negotiation, and hands-on help through diligence, account transfers and closing.
• Best for: Shopify, DTC, Amazon and multichannel sellers who want a single firm whether the store is small or already a sizable brand.
• Key advantage: many brokers working from one shared playbook, so your sale does not depend on a single person.

2. SellerForce

SellerForce positions itself as a brokerage that puts sellers first, and it says its closed deals add up to over $1 billion. Amazon-based brands appear among its public listings, and the firm says it works with owners of ecommerce, tech and Amazon businesses. It also advertises success-based pricing without upfront charges.

• Services: seller representation, pricing guidance, buyer search, offer negotiation and deal coordination.
• Best for: smaller online sellers who care most about price and want the sale managed for them.
• Key advantage: legal, financial and deal experience available within the same team.

3. ValleyBiggs

ValleyBiggs is an M&A advisory firm that focuses on technology, internet and ecommerce companies. It describes its sweet spot as deals from about $5 million up to $2 billion, reports more than $2 billion in transactions represented, and says it works on a 100% performance-based basis.

• Services: sell-side advisory, value positioning, introductions to strategic and financial acquirers, and deal execution.
• Best for: larger ecommerce brands that expect strategic or private equity interest.
• Key advantage: buyers who already understand online revenue models at mid-market scale.

4. Quiet Light

Quiet Light traces its start to 2006, when founder Mark Daoust brokered a web hosting site, and is based in Mooresville, North Carolina. The firm says it has sold more than 750 online businesses worth over $500 million, that its advisors are former online business owners, and that most of its listings sell within 90 days. It works across ecommerce, Amazon FBA, Shopify, SaaS and content businesses and states it charges no upfront fees.

• Services: valuations, listing write-ups, vetting of interested buyers, negotiation and help through closing.
• Best for: founders who want an advisor who has run an online business themselves.
• Key advantage: a large set of broker-represented ecommerce listings that attracts repeat buyers.

5. FE International

FE International presents itself as a technology M&A and investment banking advisor and says it has completed more than 1,500 transactions since 2010. Its sectors include ecommerce and consumer products alongside SaaS, content and marketplaces, and it publishes a self-reported sale success rate of 94.1%.

• Services: private sales, investment banking, diligence services and acquisition advisory.
• Best for: established brands that want a banker-style process and institutional buyers.
• Key advantage: a long transaction history across many digital business models.

6. Empire Flippers

Empire Flippers runs what it calls a curated marketplace: sellers apply, the team vets the business, and approved listings are shown to a registered buyer pool. The company says it has sold more than 2,000 businesses, and its seller page asks for at least 12 months of operating history and a minimum level of net profit. It publishes a tiered success fee schedule that steps down as the sale price rises.

• Services: vetting, valuation, listing, buyer matching, escrow coordination and migration support.
• Best for: profitable small and mid-sized stores that want structured vetting without a fully bespoke process.
• Key advantage: high buyer traffic and a public, repeatable listing process.

7. Website Properties

Website Properties says it has advised on online business sales since 2002, has closed more than 600 deals and focuses on businesses worth roughly $500,000 to $50 million. Its categories include ecommerce, Amazon FBA, private label and hybrid or multichannel brands, along with SaaS and agencies. The firm states it charges success-based fees only, with no retainer.

• Services: business appraisal, discreet marketing, direct buyer outreach, term negotiation and help getting to the closing table.
• Best for: private label and multichannel brands in the lower middle market.
• Key advantage: a long track record and a broad deal size range.

8. Acquisitions Direct

Acquisitions Direct describes itself as a nationwide online business broker operating since 2002. It focuses on ecommerce, Amazon FBA, Shopify, SaaS and other digital businesses from about $250,000 to $30 million, and says it works with a database of more than 12,000 qualified buyers.

• Services: valuations, listings, qualifying buyers, negotiating offers and coordinating the deal.
• Best for: US Shopify and FBA owners in the lower to mid range of deal sizes.
• Key advantage: a dedicated focus on online businesses rather than mixed Main Street listings.

9. Ecommerce Brokers

Ecommerce Brokers is an international brokerage based in Sydney, Australia, that lists ecommerce, Amazon FBA, content and SaaS businesses. Its current listings sit roughly in the mid six figures to several million dollars, and the firm also offers buy-side services for acquirers.

• Services: sell-side brokerage, buyer matching, buy-side search and deal support.
• Best for: sellers who want exposure to buyers outside the United States.
• Key advantage: a niche focus on online businesses and an international buyer network.

10. Flippa

Flippa is a self-serve marketplace for websites, ecommerce stores, SaaS, apps and other digital assets, and it says more than 600,000 investors and founders use the platform. Sellers create their own listings and handle buyer questions, while Flippa charges listing and success fees and also offers broker-supported options for some sellers.

• Services: self-serve listings, valuation tools, escrow and optional broker assistance.
• Best for: smaller stores and hands-on owners who are comfortable running their own sale.
• Key advantage: very large buyer traffic and a low barrier to listing.

Broker, M&A Advisor or Marketplace: Which Model Fits Your Store?

The ten firms above fall into four groups. Most owners can narrow the field quickly by deciding which group fits their deal before comparing individual firms.

If you expect a large share of value to come from inventory, supplier terms or a complicated earnout, a full-service broker or advisor usually earns its fee. If the store is small and simple, a marketplace can be a reasonable first step.

How to Choose an Ecommerce Broker for Your Deal

Match the firm to your deal size

Ask every firm for recent closings in your range. A firm that mostly sells $5 million brands may give a $400,000 store little attention, while a firm used to small listings may not have the buyer relationships for a larger company. Before you call anyone, run your numbers through our business valuation calculator so you know roughly where you sit, and see how to value an ecommerce business to understand what moves the multiple.

Check channel experience

A Shopify brand, an Amazon FBA business and a subscription store each raise different questions. Amazon deals involve account health, Brand Registry and inventory sitting in fulfillment centers. DTC deals turn on customer acquisition costs, repeat purchase rates and email list quality. If most of your revenue comes from Amazon, ask how many Amazon FBA business sales the broker has handled in the last two years.

Understand how they find buyers

Some firms rely mainly on their own buyer database, others on outbound outreach to strategic and private equity buyers, and marketplaces on inbound traffic. Ask how many buyers typically sign an NDA on a deal like yours, how they verify proof of funds, and how they keep your brand name private until a buyer is qualified.

Read the agreement closely

Engagement agreements differ more than most sellers expect. Look at the term length, exclusivity, what happens if you find the buyer yourself, the tail period after the agreement ends, and any fees owed whether or not the business sells.

Questions to ask a business broker before you sign

1. How many ecommerce businesses in my size range and channel have you closed in the last 24 months?
2. Who will work on my deal day to day, and how many other listings does that person manage?
3. How will you recast my earnings, and which add-backs do you expect buyers to challenge?
4. What buyer types do you expect for my business, and how will you reach them?
5. How do you protect confidentiality with employees, suppliers and competitors?
6. How are you paid, and do you charge anything upfront, a minimum fee or a fee during a tail period?
7. How do you handle inventory, earnouts and seller financing in negotiations?
8. Can I speak with two owners who sold a similar business through you?

Our page on finding a business broker adds a general framework that works for any industry.

Business Broker Fees for Online Store Sales

Most brokers and advisors in this space are paid primarily through a success fee at closing, calculated as a percentage of the sale price. The details vary widely. Some firms charge only at closing, some add a listing or engagement fee, and many use a tiered schedule where the percentage drops as the price rises. Marketplaces publish their schedules; full-service brokers usually quote per deal.

When you compare offers, look past the headline rate and ask what is included, whether inventory counts toward the fee, and whether any amount is owed if the deal does not close. Our breakdown of how much business brokers charge walks through common structures in more detail.

At DealPipe, pricing is 100% performance-based: nothing upfront and no retainer. You pay a success fee only if your business sells, and the exact terms are set out in a free, confidential consultation before you commit.

Red Flags When Hiring a Broker

A few warning signs come up again and again when owners talk about brokers who let them down:

• A valuation far above anything else you have heard, offered before the broker has reviewed your financials.
• Pressure to sign a long exclusive agreement quickly.
• Large upfront fees with little explanation of what they cover.
• No clear answer on how buyers will be found or screened.
• Little familiarity with platform-specific issues such as Amazon account health or Shopify payout reconciliation.
• No references from recent sellers.

A good broker tells you what will hurt your price as well as what will help it, and explains the process step by step. Our walkthrough of how to sell an ecommerce business shows what each phase should look like, and the ecommerce due diligence checklist covers what buyers will verify once you accept an offer.

When to Talk to a Broker

The best time to call a broker is 12 to 24 months before you want to close, not the week you decide you are done. That window gives you time to clean up the books, reduce owner dependence, and fix issues a buyer would otherwise use to negotiate the price down. It also makes sense to talk to someone if you receive an unsolicited offer, if growth has stalled and you are unsure whether to reinvest, or if a partner wants to exit.

An early conversation costs nothing and does not commit you to selling. If you are weighing your options, our team can show you how buyers are likely to see your store and what it would take to sell your ecommerce business on good terms.

How We Selected This List

We rank DealPipe first, and we have business relationships with some of the other firms near the top of the list, which affected where they appear. The other names were picked to cover each kind of sale partner a US online seller is likely to consider: specialist online business brokerages, M&A advisors, one curated marketplace and one self-serve marketplace. Every profile is based on what the firm publishes about itself as of October 2026. Transaction totals, deal counts and success rates come from the firms and have not been verified by us, so treat this as a guide rather than a performance ranking. Before you hire anyone, talk to owners who sold through them recently and get the pay terms in writing.

Conclusion

The right partner for your exit depends on your store’s size, your main sales channel and how much of the process you want to run yourself. Full-service brokers and advisors suit owners who want a managed, confidential process, while marketplaces can work for smaller, simpler stores. Whichever route you choose, interview at least two or three firms and put every term on paper. The most useful next step is a free, confidential consultation with a DealPipe broker, who can review your numbers and outline realistic options before you commit to anything.