SBA Pre-Qualified Shark Tank CPG Brand | Patented Product Line | 36% YOY Profit Growth | 90% Amazon Sales | $20 AOV

Deal Pipe® presents an SBA Pre-Qualified Shark Tank Brand. This Patent-Protected Household Consumer Products Brand has built a strong national reputation around solving one of the most common frustrations consumers face every day, getting the last usable product out of bottles. Operating for 12 years, the company offers a simple yet effective product line used in shampoo, conditioner, lotion, sunscreen, condiments, cosmetics, cleaning products, and other household items.

SBA Financing

Our lending partners have stamped this business with a seal of approval, giving it SBA Pre-Qualification Status. This means that a Qualified Buyer can acquire this business with as little as 10% down, with the balance amortized over 10 years at highly competitive interest rates. These kinds of terms are highly attractive for business acquisitions and allow for a much quicker ROI.

Business Model

The business operates with a lean and highly scalable model focused primarily on eCommerce sales. Amazon remains the dominant channel and has consistently delivered strong conversion due to the product’s broad appeal, practical utility, and highly demonstrable nature. Their average order value currently sits around $20, with core product bundles continuing to perform well across multiple household categories.

The company has also simplified their SKU mix over time, removing lower-performing products while focusing on top-selling bundles and adapter configurations that produce stronger operational efficiency and cleaner inventory management. Their products are manufactured through a long-standing overseas supplier relationship dating back to 2014. The seller also completed a domestic sourcing review during the height of tariff uncertainty and identified a viable U.S.-based manufacturing partner, creating additional sourcing flexibility for a future buyer if reshoring production ever becomes attractive.

Their reusable bottle system reduces waste, saves money, and enhances convenience with a straightforward, visual approach. After appearing on Shark Tank, they gained national exposure and expanded across Amazon, Shopify, TikTok Shop, Walmart, Faire, and wholesale channels. With over 18,000 Amazon reviews and a strong marketplace presence, they have built customer trust and created barriers for competitors. Their products are secured by actively enforced design patents, successfully removing infringing sellers from major marketplaces.

One of the strongest parts of this business is the simplicity of operations. There are no employees, and nearly all major functions are already outsourced to experienced third-party partners handling Amazon PPC management, TikTok Shop growth, bookkeeping, freight forwarding, and creator management.

Digital Marketing & Traffic

The company’s marketing strategy centers heavily around performance-based advertising and creator-led content. Amazon PPC continues to produce strong returns, generating more than $1.42 million in Amazon sales over the last six months while maintaining a TACOS of just 10.79% and ROAS above 3X. Organic sales remain extremely healthy as well, accounting for nearly two-thirds of Amazon revenue, showing strong customer demand beyond paid traffic alone.

TikTok Shop has quickly become one of the brand’s fastest-growing opportunities due to the product’s “show-don’t-tell” appeal. Consumers immediately understand the value once they see the product in action, making it highly effective for short-form video and affiliate-led selling. Their creator campaigns continue driving both direct conversions and halo traffic back to Amazon and Shopify.

The company has barely touched several additional marketing channels that could create immediate upside for a buyer. Meta advertising, email marketing, SMS campaigns, SEO, retargeting, and broader affiliate partnerships remain largely undeveloped despite the brand already having strong social proof and product-market fit.

Operations

This is an extremely lean operation requiring roughly 3 hours of owner involvement per week. Weekly responsibilities are generally limited to reviewing sales trends, monitoring inventory levels, checking in with outsourced agencies, fulfilling a small number of Shopify orders, and handling minimal customer support inquiries.

Amazon fulfillment is handled almost entirely through FBA, while additional inventory support is maintained through two 3PL locations used for safety stock, wholesale orders, and TikTok Shop fulfillment support during heavier seasonal periods. Customer service volume is also very light, averaging only a few inquiries weekly.

The company benefits from simple logistics, durable products, and very little operational complexity. No highly technical expertise is required to manage the business, making this an attractive acquisition for both experienced eCommerce operators and buyers seeking a more passive operational structure.

Business Broker Takeaways

1. Patented Innovation. Multiple actively enforced design patents provide meaningful protection against copycat products while strengthening long-term brand value and marketplace defensibility.

2. Operational Efficiency. The business operates with minimal owner involvement, requiring only 3 hours of commitment weekly. This streamlined operational model enables a buyer to focus on scaling and business development without requiring heavy daily involvement.

3. Diverse Sales Channels. More than 18,000 Amazon ratings, national television exposure, strong organic rankings, and years of operational history create substantial trust and conversion advantages for the brand

Growth Opportunities

The business still has several highly attractive expansion paths available. TikTok Shop continues gaining traction and presents significant upside through additional creator partnerships, affiliate campaigns, and paid promotions. Winning TikTok content could also be repurposed directly into Meta ads across Facebook and Instagram to drive both DTC and Amazon traffic.

The Shopify website has not been meaningfully updated in more than two years, creating immediate opportunities through conversion optimization, landing page improvements, email flows, retargeting, SEO campaigns, and stronger branded storytelling. Amazon listings and storefront optimization also remain underdeveloped relative to the brand’s current scale and review profile.

There is also meaningful upside within B2B and professional-use customer segments. Larger direct orders already suggest growing demand from salons, med spas, and hair professionals using the products with larger-format bottles in professional settings. A buyer could easily introduce salon-focused bundles, wholesale pricing, and dedicated B2B landing pages to expand recurring order potential.

International expansion presents another major opportunity. Germany has already been identified as a promising market due to consumer interest in reducing waste and improving household efficiency. The business also has room to expand through new “super set” bundles, gifting configurations, and expanded adapter combinations designed to increase average order values and improve merchandising opportunities.

Summary

This acquisition presents an opportunity to acquire a highly recognizable consumer products brand with patented products, proven marketplace demand, national exposure, strong operational simplicity, and multiple expansion paths already validated through existing customer behavior. Their combination of visual product appeal, creator-friendly marketing potential, scalable operations, and strong social proof positions the business well for a buyer looking to grow an established household consumer products brand with significant long-term upside

CODE NAME: Project Empty

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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