Managed Service Provider (MSP) | LATAM Brand Development Agency | 29 Active Clients | $104,000 Average Contract Value | 45% Customer Renewal Rate

Deal Pipe® presents a Managed Service Provider (MSP) that has become a trusted partner for brands looking to grow across Latin America’s largest online marketplaces. Since transitioning to their current managed-service model in 2019, the company has built a strong reputation for helping consumer brands increase sales, improve marketplace performance, and manage the daily complexities of eCommerce operations across multiple countries.

Business Model

Established in 2017, this company has strategically evolved to offering comprehensive managed services that empower businesses to thrive on prominent eCommerce platforms such as MercadoLibre, Amazon, Walmart, and more. With a focus on consulting, account operations, and exceptional customer service, the brand has become a trusted partner for businesses aiming to maximize their online sales potential.

The business has worked with 142 brands since launch and currently manages 29 active client accounts. Their service goes far beyond traditional consulting, with a hands-on approach that has helped them achieve a 45% customer renewal rate while maintaining customer relationships that frequently extend well beyond their initial contract periods.

Approximately 90% of clients select the company’s full-service package. This has helped create an average contract value of $104,284 and an average customer lifetime value approaching 2 years across the entire client base. Their top customers remain significantly longer, averaging 2.5 years, with several accounts 5+ years. The business serves a wide range of consumer product categories, including Electronics, Household Products, Consumer Goods, Apparel, Home Products, and specialty Retail Brands.

Operations

Operations are supported by an experienced team of approximately 88 professionals across Consulting, Account Management, Customer Service, Business Intelligence, Sales, Marketing, and Support Functions. Defined workflows and structured processes allow the company to manage dozens of client accounts simultaneously while maintaining high service levels.

A major competitive advantage is their proprietary dashboard technology, developed internally and integrated directly with leading marketplaces through API connections. The platform provides real-time visibility into sales activity, account performance, listings, customer interactions, and operational metrics. The leadership team remains heavily involved in strategic planning, operational oversight, and business development. Post-acquisition, the founders are willing to remain involved during a transition period to help ensure continuity and continued growth.

Digital Marketing & Traffic

Customer acquisition has largely relied on industry relationships, partnerships, referrals, networking, and outbound sales. The company maintains a database of over 10,000 contacts and is highly visible in Latin America’s eCommerce scene. Strategic relationships with major marketplace operators provide recurring opportunities to onboard sellers and participate in growth programs. Industry events, referral partnerships, networking, and marketplace programs generate qualified leads. The company has invested minimally in paid advertising, presenting an opportunity for SEO, media campaigns, content marketing, webinars, and LinkedIn outreach to boost lead flow and customer acquisition.

Business Broker Takeaways

1. Strong Market Position. The company is strategically positioned in an emerging market with substantial growth potential, particularly in Mexico and Colombia, with plans to expand into Brazil.

2. Comprehensive Service Offering. With a service model that integrates consulting, operations, and customer support, the business provides a holistic solution that differentiates it from competitors while ensuring client satisfaction and retention.

3. Growth Opportunities. The business benefits from strategic partnerships and a scalable pricing model, offering significant opportunities for further expansion and increased market share in the LATAM region.

Growth Opportunities

The company operates within one of the fastest-growing eCommerce regions globally. Online commerce penetration across Latin America remains near 14%, significantly below more developed markets, creating substantial room for future expansion.

Mexico and Colombia represent the company’s most immediate growth opportunities and have already been identified as strategic priorities. Both markets continue to experience strong eCommerce adoption and increasing demand for marketplace expertise. Brazil also represents a major future opportunity, accounting for roughly half of marketplace sales throughout the region.

Additional growth can come from increasing investment in digital marketing, expanding marketplace advertising services, strengthening relationships with international brands entering Latin America, and growing existing customer accounts. The company has already demonstrated success in this area, increasing average annual sales per customer from approx. $18K in 2023 to more than $67K in 2025. Their proprietary technology, established industry relationships, experienced workforce, and proven operating model provide a strong foundation for a buyer looking to accelerate growth across the region.

Summary

This acquisition gives a buyer immediate access to a proven eCommerce operations platform serving one of the world’s fastest-growing online commerce regions. With recurring revenue, long-term client relationships, proprietary technology, experienced management, and multiple opportunities for expansion, the business is well-positioned for continued growth under new ownership.

CODE NAME: Futbol

This MSP is Represented by:

Deal Pipe

MSP Business Brokers

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