Women’s Apparel eCommerce Brand | Premium Handmade Fashion | 100% Organic | $580 AOV | Product IP & Close Relationship with Indian Supplier
Deal Pipe® presents a Women’s Apparel eCommerce Brand built on strong demand, high repeat buying, and a clear identity rooted in handmade craftsmanship. This fashion label brings a fresh take on traditional Indian block printing, offering original prints, feminine silhouettes, and a premium feel that has quickly earned trust from both shoppers and wholesale buyers across the Southeast. With a strong story, dependable production partners, and a polished creative foundation already in place, the brand is ready for a buyer seeking a clean, scalable business with real traction and room to grow.
Business Model
This company focuses on thoughtfully designed dresses, tops, and seasonal pieces crafted with exclusive printwork from a long-standing manufacturing partner in Jaipur, India. The brand’s top-selling dresses and tops reflect its commitment to quality and style, with an impressive average order value of $580 over the past year. Wholesale has played a major role in their growth, as boutiques across the Southeast reorder often and respond well to their dependable fit, flexible purchasing terms, and strong margins. They maintain a lean, in-house process, and design work is handled locally, production is outsourced, and all storage and fulfillment occur in a dedicated space at the owner’s home. Around 200 units are kept on hand at any given time at roughly $35 per unit, making it easy for a new owner to understand inventory needs from day one.
Operations
The founder manages each stage of the process, from design to photography coordination, order fulfillment, and buyer communication. Even with a single operator, the brand maintains smooth seasonal releases and strong wholesale relationships. A buyer could easily bring in a part-time designer, operations assistant, or fulfillment helper, turning this into a business that can scale without adding complexity.
The factory offers flexible MOQs of approximately 50 units per style and provides predictable development timelines: 60 days for samples and approximately 90 days for final production. The owner has visited the factory multiple times, creating trust and dependable communication. This relationship gives the brand a stable pipeline that a new owner can continue or expand based on demand.
The business includes professionally shot lifestyle images, complete brand templates, a fully developed eCommerce site, and ready-made product descriptions. The buyer also receives future-season product development (Pre-Fall & Fall 2027), giving them a head start on new collections.
Marketing Strength
Their combined email list has 15,000 subscribers, with open rates between 25% and 30%. The SMS list includes 4,000 contacts, and email campaigns alone generate 10-75 orders per send. Social media offers another strong base. Their Instagram following is near 2,500, with consistent engagement driven by lifestyle content and influencer partnerships. Influencers currently promote the brand through gifting arrangements, the brand sends pieces, and influencers share styling content in return. Paid ads remain untouched. Meta, TikTok, Google Shopping, and Pinterest are all open channels for a buyer who wants to scale quickly. Given the brand’s high AOV and strong product-market fit, paid acquisition could drive sharp growth across both retail and wholesale channels.
Growth Opportunities
A new owner will step into a business that already has traction but still holds wide-open potential. Turning on paid ads is one of the fastest ways to grow, as the brand has never invested in any advertising despite strong AOV and repeat buying. Expanding wholesale beyond the Southeast into the Northeast, West Coast, Midwest, and international markets would quickly increase volume, especially given prior inquiries from Canada, the UK, and Australia.
Introducing new categories such as accessories, headbands, bags, or jewelry would also raise AOV and create easy upsells. Capsule drops, seasonal boxes, and subscription-style offerings could increase retention and give customers a reason to return each season. Marketplaces like Amazon Fashion, ASOS Marketplace, and Zalando remain untapped and offer new paths for global reach.
Business Broker Takeaways
1. Untapped Potential. The business has significant opportunities for expansion through paid advertising, digital scaling, and international wholesale. Leveraging platforms such as Meta, TikTok, Google Shopping, and YouTube could exponentially increase market reach and sales.
2. Low Overhead Management. The current owner manages all operations, indicating significant room for delegation. By hiring a dedicated team, a new owner could streamline production and marketing, enabling further scaling of the business.
3. Comprehensive Transition Support. The current owner is offering 3-4 months of post-sale support and is open to signing a non-compete agreement. This ensures a smooth transition and provides the new owner with valuable insights and support, supporting the brand’s continuity and potential growth.
Summary
The founder is willing to train a buyer for 3 – 4 months and continue with paid consulting as needed. Their guidance ensures a smooth transition, allowing the buyer to take over with confidence. This apparel brand is a promising investment opportunity, with a strong foundation and multiple avenues for growth, making it a compelling prospect for buyers. With paid ads, broader wholesale outreach, and a few added categories, a new owner can quickly scale both retail and wholesale without changing the heart of what already works.
This Company is Represented by:
Deal Pipe.com
Technology, Internet & eCommerce Business Brokers
WC 3882
