Wireless Home Lighting eCommerce DTC Brand | Strong YOY Growth | Multiple Sales Channels | 130,000 Email Subs | $130 AOV

Deal Pipe® presents an emerging eCommerce Brand in the Wireless Home Lighting category, offering a design-driven, construction-free alternative to traditional sconces and lamps. Built around a proprietary wall-mounted lighting concept that eliminates the need for wiring or tools, this company has carved out a defensible position in a niche where style, convenience, and home transformation intersect. Their early traction reflects not only strong consumer demand but also a maturing operational foundation capable of supporting meaningful scale.

Business Model

This company operates on a direct-to-consumer eCommerce model centered around wireless lighting products that combine aesthetic appeal with simple installation. Its flagship wall sconce, featuring a rechargeable lighting system and remote-control functionality, has become a clear driver of category interest, supported by ongoing development of new designs, finishes, and shade variations. Their pricing structure, anchored by an average order value of approximately $130, paired with a 70% gross margin, gives the business strong unit economics uncommon in home décor. Monthly order volume consistently ranges between 6,000 and 10,000 units across the US and UK, with favorable vendor terms that include zero upfront costs and extended payment windows to support cash flow and mitigate working capital constraints.

Digital Marketing & Traffic

The brand’s marketing engine is built primarily on paid social, with Meta serving as the core channel due to strong creative performance and consistently stable returns. The company also leverages Pinterest and AppLovin to diversify demand while maintaining dependable ROAS. A highly valuable owned audience of more than 130,000 email and SMS subscribers supports product launches, replenishment cycles, and recurring sales. While the product’s visual appeal makes it naturally suited for organic social content, user-generated content, TikTok storytelling, and influencer partnerships remain significantly underutilized—representing immediate, high-impact opportunities. Marketplace visibility through Amazon and Faire is still in its early stages, providing an additional growth path for a buyer interested in omnichannel expansion.

Operations

The business operates with a well-organized remote team of more than 15 creatives, editors, designers, media buyers, and customer support professionals. Every workflow—from content production and forecasting to fulfillment and customer service—is supported by detailed SOPs stored within a centralized operations system. A reliable third-party logistics partner in China handles fulfillment with delivery windows of 7–10 days, while forecasting tools help maintain inventory alignment with seasonal demand and advertising pushes. Customer satisfaction metrics remain strong, with returns averaging 2–3%, defects at roughly 2%, and chargebacks at just 0.33% over the most recent 30-day period. The founders currently dedicate only 2–3 days per week to high-level strategy and creative oversight, demonstrating a structure that supports low-touch ownership.

Growth Opportunities

The business has already proven the market demand for elegant, cordless lighting, and multiple expansion paths are positioned for execution. New shade variations, materials, and product designs already in development give a buyer immediate ways to broaden the SKU mix while maintaining brand cohesion. Marketplace expansion, particularly on Amazon and Faire, represents a direct route to incremental revenue. Social platforms—especially TikTok and influencer partnerships—remain largely untapped despite the product’s strong visual appeal. The company’s email and SMS list creates a clear advantage for product drops, VIP promotions, and bundled offerings. Down-funnel opportunities also exist in retail partnerships, interior designer programs, and licensing arrangements supported by protectable IP.

Business Broker Takeaways

1. Streamlined, Scalable Operations. A remote team structure, documented SOPs, and reliable 3PL partnerships enable high order volume with minimal founder involvement.

2. Powerful Unit Economics and Defensible Product Design. A 70% gross margin, proprietary lighting concepts, and favorable vendor terms create a financially strong and strategically protected business model.

3. Significant Unclaimed Growth Channels. Underdeveloped marketplace presence, untapped social platforms, and new SKU development provide clear, immediate pathways to scale.

Summary

This business stands at the forefront of the wireless lighting movement, offering a rare combination of elegant design, strong financial performance, streamlined operations, and defensible product differentiation. With a growing base of loyal customers, a valuable owned audience, and multiple high-ROI expansion channels still untouched, the company is positioned for rapid acceleration under the right strategic owner. Buyers seeking a high-margin, design-led consumer brand with meaningful runway will find this opportunity exceptionally well-structured for scale and long-term value creation.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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