Web Design & Digital Marketing Agency | 656 Active Accounts | 18-Year Agency | 2-Year Service Agreements | AI Service Offerings | Stable ARR
Deal Pipe® presents a Web Design and Digital Marketing Services Agency with more than 18 years of experience serving small and mid-sized businesses across a wide range of industries. This B2B Agency has built a strong reputation around dependable service, long-term client relationships, and a recurring revenue structure that prioritizes stability over one-time projects. From the outset, the business was designed to focus on predictable monthly income, enabling the company to remain steady through economic shifts and major changes in web technology.
Business Model
The company provides custom website development paired with mandatory hosting and ongoing maintenance, creating a built-in recurring relationship with every client. All customers enter into an initial 24-month service agreement and typically remain on a month-to-month basis afterward. This approach has resulted in exceptional client longevity, with the average client relationship exceeding seven years and many clients remaining active for more than a decade. The current client base holds 656 active accounts, generating approximately $876,000 in trailing 12-month revenue. Average monthly revenue per client is $111, with a median of $78.50, which shows a broad base of smaller, dependable accounts.
Operations
Their websites are hosted on dedicated servers with redundancy and business interruption coverage, resulting in minimal downtime over many years. Project management is handled through a centralized system that guides projects from onboarding through launch and long-term support. Owners currently oversee sales, collections, and team management, supported by a stable internal staff. The seller recommends retaining two to three key team members during transition to ensure continuity of customer support and IT functions, after which a buyer can fully integrate operations into their own structure.
Most of their clients are local or regional businesses seeking consistent online visibility and first-page organic search results. Retention is driven by results and service, not by contracts alone. Most clients require minimal ongoing work after the first few months yet continue paying monthly with little interruption.
Technology & Systems
The technology stack is built to support scale without constant oversight. Hosting infrastructure is stable and widely recognized, and project workflows are standardized for efficiency. Client migration to another CRM is straightforward, while server migration can be handled gradually without urgency. The business has also begun offering AI-based blogging and chatbot solutions, which have been well received by certain segments of the client base and introduce additional residual income opportunities without adding meaningful service load.
Growth Opportunities
The existing client base presents clear upside for a buyer with additional capabilities. Many long-tenured clients are on legacy pricing and currently use only core services. Expanding into SEO, content services, paid media, eCommerce support, and AI-driven tools offers a direct path to increasing revenue per client. Pricing adjustments can be introduced gradually by adding value rather than causing disruption. A strategic buyer can also realize immediate margin improvement by absorbing the client base into an existing platform and removing standalone overhead.
Business Broker Takeaways
1. Strategic Integration. The existing team structure, with key personnel focused on collections, payroll, sales, and employee management, provides a solid foundation for a strategic buyer. By retaining key employees during the transition, a new owner can ensure client satisfaction and service continuity.
2. Stable Revenue Model. The company’s recurring revenue model, supported by a 24-month service agreement transitioning to month-to-month arrangements, ensures high client retention and financial stability. This model, combined with aggressive pricing and consistent results, positions the business as a reliable investment opportunity.
3. Expansion Potential. The diverse client base and robust service offerings present significant cross-selling opportunities, including e-commerce, blogging, and social media marketing. These avenues offer a strategic buyer the potential to expand revenue streams and capitalize on the brand’s strong market reputation.
Summary
This business represents a rare opportunity to acquire a seasoned, highly diversified book of recurring clients built over 17 years. With strong client retention, minimal concentration risk, and systems that support long-term continuity, the value lies in the durability of the relationships rather than day-to-day owner involvement. For an established digital services operator seeking immediate recurring revenue and clear expansion paths, this company offers a stable foundation with meaningful upside under the right ownership.
This Agency is Represented by:
Deal Pipe
Agency Business Brokers
WC 3910
