Web Design, Development & SEO Agency | Strong ARR | Seller Financing

Deal Pipe® presents a Digital Agency offering specialized website development and optimization services to a discerning international clientele. A buyer can step into this deal with ease, supported by 30% seller financing. This digital agency was built to support mid-market and enterprise brands with ongoing website updates, UX work, CRO improvements, SEO support, and custom development. This business moved away from one-time rebuilds and now focuses almost entirely on continuous website management, a shift that has led to more stable revenue, higher margins, and stronger client loyalty. With 43 active clients over the last year and an average monthly revenue of $25,600, the agency has become a trusted long-term partner for 8-figure eCommerce stores, SaaS companies, and larger service firms.

A key strength comes from the systems behind it. The owner built a custom Coda platform that acts as the backbone of the operation. It connects project management, financial tracking, HR, client dashboards, and built-in AI tools that refine briefs, deliver project updates, and run website audits, consistently converting new leads. This gives the agency the feeling of a tech-enabled service company rather than a traditional design shop. With margins above 70% on ongoing work and a 90% client retention rate, the business offers stable performance with minimal owner effort.

Business Model

The agency runs a simple, effective model centered on hourly website optimization and continuous improvement. Clients send updates or larger projects as needed, and the team handles everything from UI fixes to CRO changes to deeper development tasks. Some clients set monthly blocks of hours, while others operate on flexible, ongoing arrangements. Several long-term accounts have generated between $24,000 and $68,000 to date, showing strong lifetime value.

Full website builds, once part of the operation, were phased out after proving difficult to scale and less profitable. This shift allows the business to operate with consistent demand, smoother workflows, and healthier margins.

A strong Fiverr Pro presence fuels new client acquisition. The account ranks among the top talent on the platform with more than 60 five-star reviews and direct access to enterprise buyers. Most new clients still come through this channel, supported by modest paid ads on Fiverr priced at $200–$300. Referrals and returning clients fill the rest.

Operations

The owner spends roughly 20 hours per week managing client calls, sharing updates, and assigning tasks. A trained team handles the technical work, including developers, UX designers, CRO specialists, SEO experts, and internal QA managers who check deliverables before they reach clients. Their hours adjust based on workload, keeping labor tied directly to revenue.

The custom Coda system keeps everything running smoothly. It stores all client data, tracks every task, manages billing, and connects to AI tools trained on historical work, communication logs, and team processes. These tools produce landing page strategies, refine task instructions, summarize calls, and generate full audits in minutes. With no physical office, low software expenses, and a contractor-based model, the agency maintains strong margins while keeping overhead low. The structure supports 20–25 active projects simultaneously without overloading the team or the owner.

Marketing & Traffic

The agency does not rely on broad marketing channels. Fiverr remains the primary driver of inbound leads, supported by Pro-level status, which positions the business in front of enterprise clients. The account shows strong engagement, with consistent impressions and clicks across multiple website-related service categories.

The website receives traffic, though most prospects first discover the agency on Fiverr and then review the portfolio and case studies before booking a call. These case studies have taken years to build and include measurable results in SEO gains, CRO improvements, and reliable long-term development support. They remain one of the brand’s strongest conversion tools. No social media presence or outbound marketing strategy is in place today, leaving clear room for a new owner to step in and expand reach.

Where a New Buyer Can Grow

Very little outbound marketing has been done, leaving obvious upside in retargeting, email nurturing, SEO, cold outreach, and partnerships. Re-engaging past clients would bring quick returns. Updated Fiverr listings would also improve conversions, especially with refreshed portfolio pieces.

Monthly retainer packages for SEO, CRO, or maintenance services would further increase revenue predictability. Relaunching Upwork, offering hosting services, or creating prepaid hour bundles could also widen the revenue base without changing the underlying model. With its systems, team, and infrastructure already in place, the business can grow quickly through simple steps the seller never needed to take.

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