Sports Media Business | 5 Websites | 14+ Years in Business | 1.7M Average Monthly Uniques | Partnership with Amazon Prime & Acroud Media | High Margin

Deal Pipe® presents a dynamic Digital Sports Media Business with 5 unique domains that has been operating continuously for 14+ years. This company has built a recognizable presence across multiple owned platforms, publishing daily sports coverage that attracts a broad and loyal audience. Their focus has always remained on consistent content production, controlled costs, and direct advertiser relationships rather than short-term traffic tactics. Over time, this approach has produced a stable, profitable operation with strong brand equity and a clear editorial identity.

Business Model

The business operates a multi-site media network supported by a large contributor base and in-house editors who manage quality control, publishing schedules, and compliance. Content is produced at scale through a structured editorial process, enabling the company to cover multiple sports year-round with minimal overhead. Advertising revenue is generated through a mix of programmatic placements and direct advertiser contracts, including recurring monthly agreements and fixed-term sponsorships with recognizable partners. The company has remained profitable by avoiding inflated content costs and keeping contributor compensation tightly aligned with output and performance.

Traffic & Audience

Monthly traffic averages 1.5 million – 2 million unique users, driven almost entirely by organic search and social distribution. Their audience spans multiple sports verticals, which helps smooth seasonal fluctuations and supports consistent engagement throughout the year. Recent platform improvements, including live blogs and interactive community features, have already increased time on page and user interaction. The business has also begun collecting first-party audience data, adding another layer of long-term value for advertisers and future monetization efforts.

Advertising & Monetization

Programmatic advertising provides a reliable baseline, with video inventory producing RPMs that typically fall between $10 and $16, depending on seasonal demand. Direct advertising agreements add predictable recurring income, including multi-month sponsorships and monthly betting and media partnerships. Content syndication relationships contribute additional recurring revenue while extending reach to larger platforms. These monetization channels have been built gradually, creating balance rather than reliance on a single source.

Operations

Day-to-day operations are handled through a clearly defined workflow using WordPress and proprietary themes owned by the business. Editors oversee content submission, image licensing, publishing, and social distribution, while contributors promote their own work alongside official channels. Owner involvement averages roughly 50 hours per week combined, focused mainly on advertising relationships, payroll, and content oversight. Technical infrastructure, hosting, and security are managed by a long-term external partner, reducing operational risk and maintenance burden.

Growth Opportunities

The business is well-positioned to expand into video and audio formats, including YouTube channels and podcast networks, supported by an existing writer base and established social accounts with tens of thousands of followers. Professional SEO planning, AI-aware content structuring, and more disciplined social media strategies could significantly expand reach. Additional opportunities exist in monetizing owned audiences through newsletters, interactive products, and deeper advertiser integrations across platforms.

Business Broker Takeaways

1. Optimized Operations. The current owners have established a well-organized workload, with one owner focusing on business development and advertising and the other managing content. This structure facilitates efficient operations and allows for scalability under new ownership.

2. Growth Potential. The business is well-positioned for expansion into new content formats, such as audio and video, and for enhanced marketing strategies. With strong existing partnerships and technology infrastructure, a new owner with a robust marketing background could significantly elevate the brand’s market presence.

3. High Revenue Stability. With direct advertising deals and programmatic ad revenues, the company enjoys a steady income stream. The potential to optimize working capital and reduce payroll expenses creates additional opportunities to maintain strong profit margins.

Summary

This business offers a rare combination of longevity, scale, and operational discipline in the digital media space. With more than a decade of proven performance, millions of monthly users, diversified advertising relationships, and multiple ready-to-launch growth initiatives, it provides a strong foundation for a buyer looking to build on an already stable platform. The next owner gains a profitable operation with clear paths to expansion and meaningful upside, driven by existing assets.

This Company is Represented by:

Deal Pipe.com

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