Scaling CPG Brand | Women’s Apparel, Accessories & Gifts | 85% Wholesale, 15% eCommerce | 8,500 Wholesale Accounts | $1.5M in Fall Pre-Orders
Deal Pipe® presents a dynamic CPG brand in the women’s apparel, accessories, and gift space with a strong presence in the wholesale market, selling actively to over 8,500 independent boutiques and major national retailers. Known for trend-forward designs, approachable price points, and high sell-through velocity, this brand has established itself as a go-to brand for retailers seeking fresh, on-trend products that resonate with consumers.
Key Highlights
• Diverse Product Categories: Strong portfolio across hats, drinkware, casual wear, pajamas, and seasonal/holiday capsules.
• Proven Distribution: Longstanding relationships with both specialty boutiques and larger retailers including Buc-ees, Palmetto Moon, Gliks, and AAFES.
• Design Leadership: All products are designed in-house, giving the brand a competitive edge in trend responsiveness and exclusivity.
• Scalable Operations: Experienced sourcing partners in the USA, China, and India with established production pipelines.
• Growth Opportunities: Untapped potential in direct-to-consumer expansion, deeper penetration into big box and department store accounts, and larger collaborations with influencers and lifestyle partners.
• Loyal Wholesale Base: This brand has a loyal wholesale customer base, high repeat order rates, and a recognizable brand identity, It is uniquely positioned for accelerated growth. This is a rare opportunity to acquire a profitable, trend-driven business with scalable infrastructure and strong brand equity.
Business Model
The brand’s strength lies in its diversified revenue streams across wholesale, retail, and multiple marketplace channels. Wholesale distribution is robust, with more than 8,500 retail accounts nationwide, including independent boutiques, regional chains, and national accounts such as Buc-ees, Palmetto Moon, Anthropologie, AAFES, Scheels and more. Platforms such as Faire, trade show attendance, and a network of sales representatives extend wholesale reach and provide access to consistent, high-volume orders. On the retail side, the company operates a Shopify-hosted eCommerce store and maintains a strong marketplace presence through Amazon and other platforms. A secondary men’s-focused brand has also been developed, broadening the company’s market reach and complementing its flagship women’s line.
Over the last 12 months, performance has been strong across all sales channels. Sales Mix currently sits at 85% Wholesale, 6% Retail, and 9% Amazon.
Retail has an AOV of $50, Wholesale is $215, and Sales Reps average $850 AOV. The company sees key account PO’s ranging from $20,000 to $250,000.
Digital Marketing & Traffic
Revenue by Marketing Channel is broken down by roughly 50% SMS & Email Marketing, 25% Meta Ads, 15% SEO and 10% Faire Campaigns.
Marketing efforts are designed to build loyalty, expand reach, and convert both retail and wholesale buyers. With an email list exceeding 100,000 subscribers and a highly active SMS subscriber base, the brand fosters consistent engagement and repeat purchases. Email campaigns are run via Klaviyo and SMS outreach is powered by Attentive, both of which deliver strong conversion metrics.
Paid traffic from Meta Ads amplifies product launches and seasonal campaigns, while SEO and Amazon agencies ensure visibility across critical digital storefronts. These strategies collectively support brand awareness, customer acquisition, and long-term retention in a highly competitive market.
Operations
The company operates from a 25,000-square-foot facility, comprised of 20,000 square feet of warehouse space and 5,000 square feet of offices. Inventory typically ranges between $900,000 and $1.2 million, strategically adjusted to accommodate seasonal launches and consumer demand. Fulfillment is handled in-house by a trained warehouse staff, while Amazon orders are supported by both FBA and FBM programs.
The team includes 11 experienced employees across roles such as Marketing & Analytics, Content, Wholesale Account Management, and Warehouse Operations. Agency partners support SEO, Amazon advertising, and supplemental design needs. This organizational structure ensures that daily functions are managed efficiently, while freeing ownership to focus on strategic growth initiatives.
Growth Opportunities
The foundation is firmly in place for accelerated growth. Expansion opportunities include scaling key account partnerships with larger retailers, investing in influencer marketing to drive direct-to-consumer sales, and increasing penetration of international markets through distributors and online platforms. Higher-priced premium product lines, licensing agreements, and an expanded men’s collection would further diversify revenue. With such a comprehensive infrastructure already established, a new owner can leverage this momentum to achieve rapid and scalable expansion.
This B2B & DTC Brand is Represented by:
Deal Pipe
Technology, Internet & eCommerce Business Brokers
WC 3805
