SBA Pre-Qualified Lead Generation Agency | Home Services Industry Focus | CPL Model | 80% Recurring Customers | 120-150 Active Clients

Deal Pipe® presents an SBA Pre-Qualified Lead Generation Agency built to serve the Home Services industry through a Pay-Per-Lead structure that consistently brings in recurring revenue. Their model is simple and attractive to clients: a $100 setup fee to get started, then $75 per verified lead delivered. The company currently works with 120–150 active clients at any time, mainly roofing businesses, followed by HVAC, tree service, and other home repair providers. With most clients spending around $3,000 per month and staying longer than 6 months, this agency has become a trusted source for steady customer acquisition in a growing sector.

The company has been reviewed by our lending partners and approved for over $1M in SBA Financing. This allows a Qualified Buyer to acquire this business with a low down payment, a 10 year SBA Loan amortization period, and highly competitive interest rates.

Financial Strength

This agency was launched in 2021 and has quickly grown due to strong retention and a built-out operational system that does not rely on the owner’s daily presence. The owner currently works only 4–8 hours weekly, mainly checking in with the fulfillment team and answering questions not already covered in the SOPs. The business generates between $100,000 and $120,000 in monthly revenue, with $40,000 to $50,000 in working capital, and an average order value of $3,000. The entire operation is handled by a full-time offshore team, including sales, fulfillment managers, support, billing, and operations. Each department works remotely, and every step of the business has been documented for an easy transfer process. With an impressive client retention rate of 80%, this brand has cemented its place as a reliable partner for home service companies seeking consistent and quality leads. Their proprietary systems and automations facilitate efficient lead management and client acquisition, further enhancing their competitive edge in the market.

Digital Marketing Strategy

Client acquisition and retention are highly efficient due to the no-contract model, making it easy for home service providers to test the system without heavy commitments. This approach, combined with rapid client support responses. The company owns all of their systems, lead flow structures, scripts, and ad creatives, with no dependence on third-party licenses that could affect transfer. Their Integrated Lead Flow Framework has been tested across thousands of leads and includes custom funnels, calling scripts, AI-based verification, text workflows, and CRM-driven automation through GoHighLevel, Zapier, and Twilio. Support tickets are managed in Zoho Desk, with client responses typically handled within 1–2 hours. Their ad strategy is yielding great results with 10x ROAS and 20,000 email contacts.

After shifting away from real estate agents to focus on roofing and related industries, the company experienced rapid growth and increased client count. With venture investor interest continuing to fuel growth in the home services space, demand for qualified contractors remains strong and rising. The Pay-Per-Lead model creates daily recurring income through automated billing. Morning payouts are triggered by using clients’ stored payment details for verified lead deliveries. The business continues to onboard new accounts monthly. Lead delivery is backed by AI-assisted verification, SMS flows, and appointment-confirmation systems that maintain high quality. The average client orders repeatedly throughout the month, helping maintain stable cash flow.

The agency has never needed to rely on contracts or heavy marketing beyond Meta ads due to strong performance and referrals within the roofing sector. As more contractors enter the home services market, mostly backed by investor interest, demand for verified leads continues to grow.

Operations

The company operates with a remote workforce spread across the Philippines, Mexico, and the Dominican Republic, allowing it to maintain a lean operational structure. This remote setup supports a highly efficient business model, requiring the owner to work just 4 to 8 hours per week, primarily in team management roles. This presents a seamless opportunity for new ownership to step in without significant disruptions to operations.

Where to Grow

Growth opportunities are immediate and do not require rebuilding the business structure. The current system can be replicated across new niches such as plumbing, fencing, pest control, landscaping, decking, gutter cleaning, and seasonal services like Christmas lighting. Expanding advertising beyond Meta to include additional platforms will boost client reach. A marketing or outbound sales function could attract larger clients or introduce bulk lead packages for higher upfront payments. The agency also holds a large email database, opening the door for targeted campaigns to re-engage former clients or promote new verticals. With fully transferable assets, a documented team workflow, and a strong track record of retention, this business offers a buyer a streamlined entry into a recurring revenue operation with a proven model and clear paths to scale.

Business Broker Takeaways

1. Optimized Operational Systems. The business’s proprietary lead generation frameworks, marketing assets, and operational systems are designed for scalability and efficiency, providing a strong foundation for continued growth and expansion into new industries.

2. Remote Workforce. Leveraging a team of contractors across multiple countries, the business benefits from cost-effective labor while maintaining high-quality service standards. This allows for steady profit margins and gives the business a competitive edge.

3. Low Owner Involvement. With robust systems in place, the owner’s involvement is minimal, allowing a potential buyer the flexibility to focus on scaling the business or delegate management tasks to a capable operations manager or COO. This setup supports a smooth transition to new ownership, ensuring continuity and stability.

This Lead Gen Agency is Represented by:

Deal Pipe.com

Agency Business Brokers

WC 3847