SBA Pre-Qualified European Style Furniture Brand | MultiChannel | 40% YOY Profit Growth | 40-Year Business | $950 AOV | Proprietary Logistics

Deal Pipe® presents an SBA Pre-Qualified  Furniture Brand with a long track record of success. For over 40 years, this business has built a reputation for delivering distinctive European designs through multiple sales channels. Their model encompasses DTC, wholesale contract seating, and outdoor furnishings, providing a diverse customer base and stable revenue streams.

SBA PreQualification

With SBA Pre-Qualification, this business has undergone a rigorous analysis with our lending partners to verify its eligibility for government-backed financing. By pursuing the SBA route, a qualified buyer has the opportunity to acquire this company with as little as $50,000 down, with the balance financed through an SBA loan amortized over a full 10-year term at highly competitive interest rates. This structure not only makes the acquisition more accessible but also provides a quicker return on investment compared to many conventional lending options.

Business Model

This company has been operating since 1985, with the current owner running it for the past 20 years. Operating through multiple online domains and sales channels, the company provides a seamless shopping experience for its customers. Its e-commerce platform, specializing in European furniture, showcases an impressive catalog of over 2,500 products. Meanwhile, the company’s wholesale contract furniture division offers a robust selection of seating and tables, marketed through independent representatives.

The offerings range from modern reproductions of Marcel Breuer and Eero Saarinen classics to concrete and steel outdoor site furnishings. Customers include affluent homeowners, interior designers, offices, universities, hotels, and municipalities. The online store alone has an average order value of $950 and customer lifetime values of $900 on the consumer side and $2,000 for commercial buyers.

Operations are streamlined with a just-in-time approach. About half of their sales come from stocked items, while the rest are made to order. Inventory typically ranges from $50,000 to $75,000, supported by a 3,000–4,000 square foot warehouse. Orders are efficiently managed and consolidated from their multiple European factories every 2–3 weeks, minimizing freight costs and ensuring consistent supply. Proprietary systems have been developed to track landed costs, automate supplier management, and streamline logistics. With 27 inventory turns per year, this model keeps overhead low and margins predictable.

Marketing Strategy

Their 3 channels, balanced with contract sales, slowed during COVID, and eCommerce grew. Marketing efforts are handled mainly by outside agencies, with $20,000 per month spent on PPC driving steady sales and a strong 6–8x return on ad spend. The business enjoys an average of 36,000 monthly website visitors, highlighting its strong online presence and appeal. Furthermore, there are significant growth opportunities available, such as modernizing websites, expanding factory partnerships, and enhancing social media engagement. Weekly email campaigns keep engagement high, and SEO work adds organic traffic. The repeat customer base accounts for 15% of orders, with a growing email subscriber list fueling consistent demand.

Opportunities to Grow

Opportunities exist across every channel. Upgrading the flagship site to Shopify 2.0 would improve mobile conversions. Expanding into Amazon or other marketplaces would open new sales streams. Rebuilding the independent sales rep network for contract furniture could bring activity back to pre-COVID levels. Adding more factory partners to the outdoor division would deepen the product range and increase visibility with architects. Social media promotion is an untapped channel, and European eCommerce expansion is another clear step. Each path is accessible with the foundation already in place. With strong supplier relationships, proprietary systems, and a long history in the industry, this acquisition offers both stability and growth potential. A buyer stepping in will find a business built on decades of design expertise and positioned for the next stage of expansion.

Business Broker Takeaways

1. Turnkey Operations. The business is equipped with documented processes and systems, making it an attractive acquisition with scalable potential. Its strong vendor relationships and efficient logistics create a defensible market position.

2. Low Overhead. Despite its extensive operations, the business requires minimal warehouse space and relies on a streamlined customer service team, ensuring operational efficiency and cost-effectiveness.

3. Diverse Revenue Streams. The brand’s multi-channel approach, spanning e-commerce, wholesale, and outdoor furnishings, ensures a diversified revenue stream, reducing reliance on any single market segment and enhancing stability.

Summary

This Furniture Brand represents a rare opportunity to acquire a 40-year-old company with strong supplier relationships, proprietary systems, and a broad, loyal customer base. Its balanced model across eCommerce, wholesale, and outdoor furnishings provides both resilience and scalability, while SBA pre-qualification makes this an exceptionally accessible deal for qualified buyers. With streamlined operations, proven marketing performance, and numerous growth levers available, this is a compelling acquisition for an entrepreneur or strategic buyer seeking to expand in the high-value furniture sector.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3818