SBA Pre-Qualified eCommerce Brand | Specialized Lighting & Electrical Supply for B2B Buyers | Strong Repeat B2B Business | $756 AOV | Full Staff in Place

Deal Pipe® presents an SBA Pre-Qualified eCommerce Brand serving professionals and project buyers in the specialized Lighting and Electrical Supply Market. Operating for over a decade, this business has earned strong trust from contractors, maintenance teams, facility managers, and hands-on property owners who need accurate product matching and real technical support. Their reputation is built on responsiveness, deep catalog access, and a quoting system that helps customers handle complex jobs with confidence rather than guesswork.

SBA Financing Opportunities

This business has already been vetted by our SBA lending partners and is Pre-Qualified for acquisition financing. With this status in place, a qualified buyer has the opportunity to acquire the company with just 10% down, while the remainder is financed over a 10-year term at favorable interest rates. Such buyer-friendly terms make the opportunity more accessible and can accelerate the return on investment compared to traditional deal structures.

Business Model

This company manages a live catalog of over 20,000 products while holding access to more than 100,000 additional items that can be added as demand grows. Their model supports both everyday replacement orders and larger custom project quotes, which often push order sizes well beyond the limits of standard online purchases. The average order value is $756, supported by a mix of smaller repeat buys and higher-ticket project work. Many customers return over long periods, with repeat buyers estimated 25%. The platform is designed to guide buyers toward the right components, reducing errors and building long-term trust with professional clients.

Digital Presence & Traffic

They get 20,000 combined website visits monthly, most arriving with a defined project need rather than casual browsing intent. Paid acquisition has centered on Google Ads, which continues to produce strong results. At the same time, the business has built an email database of 8,000+ contacts without active campaigns, leaving room for structured follow-up and re-engagement.

Their target audience includes electricians, maintenance leads, building owners, and capable DIY customers working on real projects rather than impulse purchases. Many rely on the company’s guidance to source obscure parts or match products to specific job requirements. Customers often return after long gaps when new projects arise, showing that relationships extend well beyond one-time transactions. The business wins orders through expertise and service rather than heavy discounts.

Operations

Daily operations are run by a lean team of 3 full-time staff members, supported by 5 full-time remote contractors focused on data publishing. The owner works about 20 hours per week, stepping in mainly for higher-value quotes and vendor coordination rather than routine orders. Customer communication averages 30 – 40 contacts per day across email, chat, and phone, showing consistent engagement without overwhelming support systems. The website runs on a custom-configured Magento 2 environment that has been refined over many years to fit the workflow of technical product sales. They keep their inventory light, stocking only small, fast-moving accessories in less than 500 sq ft. On-site shipments typically range from 10 – 20 per week, while larger items are shipped directly from suppliers to end customers. The limited-stock items turn slowly, often over a 6–12 month cycle, since they are inexpensive and compact.

Growth Opportunities

Clear room for expansion exists through adding more published products, since broader listings directly support higher sales volume. Trade shows and vendor outreach can widen brand access and strengthen supply options. The existing system can also support additional niche storefronts without rebuilding infrastructure, opening the door to related product segments. Structured email outreach, educational content, and video demonstrations would help reconnect with past buyers and reach new professional audiences who already match the company’s ideal customer profile.

Business Broker Takeaways

1. Growth Potential. The business has significant opportunities for growth through product expansion, vendor acquisition, and the introduction of niche sites. Leveraging their existing backend infrastructure can facilitate this expansion.

2. Operational Efficiency. The company’s efficient drop shipping model and minimal stocking requirements ensure low operational costs, allowing for a competitive edge in the rapidly evolving lighting industry.

3. Strong Market Position. With a nearly 30% gross margin, the company’s ability to provide cost-effective solutions and expert advice positions it as a compelling choice for customers, maintaining high customer loyalty and strong brand representation in a multi-billion-dollar industry.

Summary

This company stands as a strong opportunity for buyers who value steady inbound demand, technical product markets, and an operation that already runs with low overhead and an experienced team. Their foundation is built, their systems are proven, and their customer base returns when new work begins.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3917