SBA Pre-Qualified eCommerce Brand | Proprietary Pet Products | 8 Patents | #2 in Brand Category on Amazon | Strong YOY Growth | Made in the USA

Deal Pipe® presents an SBA Pre-Qualified Pet Product Brand that has become a recognized leader in the niche interior cat door market. Known for its whimsical yet highly functional product line, the company has earned a loyal following among pet owners seeking practical solutions that also enhance home décor. With patented designs that artfully replicate miniature human doors, complete with frames, doorknobs, and secure locking mechanisms, this brand has built a strong reputation in the growing pet lifestyle industry. Amazon is its primary sales channel, where the company ranks as the #2 brand in its category and has amassed more than 6,000 verified 5-star reviews for its flagship product, reflecting consistent quality and demand.

Business Model

The brand generates the majority of its sales through Amazon, supplemented by a growing presence on other pet-friendly online platforms. Products are protected by multiple patents and trademarks, ensuring defensibility and differentiation within the competitive pet products market. With an Average Order Value of $37, low return rates, and minimal seasonality, the company demonstrates reliable performance and a loyal customer base. Its consumer demographic is primarily female homeowners, who consistently respond to the brand’s combination of whimsical design and functional utility.

Digital Marketing & Traffic

The company benefits from strong organic visibility and highly effective paid ad campaigns on Amazon, leveraging its robust review base to boost conversions. Additionally, it utilizes influencer partnerships and broader social media marketing to enhance its reach and engagement. This creates an immediate opportunity for a buyer to scale customer acquisition through proven digital channels. With thousands of satisfied customers and high ratings boosting trust on the Amazon platform, the brand is well-positioned to expand awareness and engagement through additional marketing initiatives.

Operations

The business operates on a lean structure with a small team of contractors, supported by proprietary manufacturing tools that ensure consistency and scalability. In a significant strategic shift, the company has transitioned 80% of its production to the United States, moving away from a previous reliance on 100% China-based sourcing. This change has improved efficiency, reduced lead times, and strengthened supply chain reliability. The current owner dedicates only a few hours per day to oversight, making this a turnkey opportunity with streamlined management requirements.

SBA Pre-Qualification

This business has already been SBA Pre-Qualified, making it especially accessible for a Qualified Buyer. With as little as 10% down, buyers can secure long-term financing through the SBA’s 10-year amortization structure, which spreads payments over a full decade. SBA loans also offer some of the lowest interest rates available in the lending market, reducing the cost of capital and increasing affordability. The combination of low down payments and favorable loan terms enables a new owner to achieve a strong return on investment in the near term while preserving working capital to reinvest into growth initiatives. This financing pathway substantially widens the pool of qualified acquirers and underscores the attractiveness of this acquisition.

Growth Opportunities

The company is preparing to launch an exterior cat door line in the near term, offering an immediate product expansion with strong revenue potential. Distribution opportunities also include expanding onto Chewy.com and other online platforms, while international Amazon marketplaces present untapped global sales channels. Paid media, influencer collaborations, and other underutilized marketing strategies provide further pathways to significantly increase brand visibility and drive sales growth.

Business Broker Takeaways

1. Operational Efficiency. With 80% of production now based in the United States, the company benefits from faster turnaround times, improved quality control, and enhanced scalability.

2. Strong Growth Potential. The upcoming launch of an exterior cat door line, expansion to new sales platforms, and opportunities in international markets position the brand for accelerated revenue growth.

3. Lean Management Structure. The current owner’s minimal daily involvement highlights a streamlined and scalable model, making the business easy to manage while offering substantial growth upside.

This Pet Product brand represents a rare acquisition opportunity in the thriving pet industry. With a defensible portfolio of intellectual property, a loyal and growing customer base, SBA-backed financing options, and clear strategic pathways to scale both domestically and internationally, the company stands as a highly attractive investment for both strategic acquirers and private buyers seeking a proven brand with meaningful upside potential.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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