SBA Pre-Qualified eCommerce Brand | Printer Ink & Toner | 67% Repeat Order Rate | 18-Year Business | $146 AOV | 20K sf Warehouse | Circle of Excellence Platinum
Deal Pipe® presents an SBA Pre-Qualified eCommerce Brand that has solidified its presence in the Printer Ink Market over an impressive 18-year span. This company specializes in the sale of printer consumables, including ink and toner cartridges, through its well-established online platforms. With a diverse range of domain assets and a robust product catalog, the business caters to both brand-name and generic product consumers, maintaining a strong foothold in its industry.
Their core operations run from a well-organized warehouse, supported by automated systems that connect purchasing, fulfillment, accounting, and customer support. With consistent year-round demand and notable sales peaks in August and January, this business continues to deliver impressive results. Its average order value of $146 showcases a strong per-order revenue potential.
This is an SBA pre-qualified business, which means our lending partners have thoroughly reviewed it and approved it for SBA financing, allowing a qualified buyer to step in with a low down payment of 10%, with the balance amortized over a 10 year period at highly competitive rates.
Business Model
This company has focused on reliability rather than expansion, allowing it to operate smoothly and profitably with minimal owner input. Their systems are highly automated, handling everything from credit card processing to fraud detection, tax reporting, and drop shipping.
Orders are split between warehouse fulfillment and direct vendor shipments. This setup enables them to serve a broad range of customers without overstocking low-demand items. Their in-house software platform, developed by one of the owners, keeps the business running efficiently with little need for outside contractors.
The company also benefits from a strong repeat customer base, with 67% of orders coming from returning buyers. Their consistent order volume and repeat business make them a dependable operation year after year.
Operations
With 18 years in operation, this company runs a full-scale eCommerce model supported by a 20,000-square-foot warehouse. Orders are processed daily through an advanced in-house system that connects purchasing, accounting, shipping, and returns. Their operations are so refined that the current owners spend fewer than five hours a week overseeing the business.
More than 2,400 orders are fulfilled weekly, averaging about four products per order. The team behind this company has been together for many years. Their Operations Manager, along with a long-tenured warehouse and customer service staff, handles all day-to-day functions. Many employees work remotely, allowing flexibility and reduced overhead.
The company maintains over 7,700 active SKUs and carries an average inventory value between $900,000 and $1 million. Each product is sourced from trusted suppliers in the U.S. and China, some of whom have been working with this business for over a decade.
Digital Marketing
Instead of relying on agencies, this company runs all marketing internally. Their Pay-Per-Click campaigns on Google and Microsoft have been active for years, managed through a proprietary system that automatically updates ads, budgets, and product data.
They also maintain a recurring email campaign that automatically sends coupons and offers to their entire customer list of over 650,000 contacts every 4 weeks. These campaigns are fully automated, personalized, and supported by a rotating library of graphics and product offers. The company holds an A+ BBB rating and a Platinum Circle of Excellence Award for customer service, two indicators of their long-standing reputation and attention to customer satisfaction.
Best Ways to Scale
The business has intentionally stayed in maintenance mode for several years, leaving significant room for expansion. A new owner could grow quickly by listing products on Amazon, Walmart, and other marketplaces, as the company currently sells only through their own website.
Government and school contracts represent another growth path, along with new acquisition opportunities to scale purchasing power and reduce costs. Their fully automated systems and experienced team make scaling straightforward for a buyer ready to expand.
This acquisition offers an established foundation, strong recurring revenue, and a structure that runs efficiently with minimal oversight. A new buyer with an interest in eCommerce or product distribution will find a well-built, dependable operation ready for the next phase of growth.
Business Broker Takeaways
1. Growth Potential. Despite having been in a maintenance mode, this business presents substantial growth opportunities. Expanding sales channels to include platforms like Amazon and Walmart could significantly increase market reach and revenue. Additionally, targeting lucrative sectors such as government and educational institutions could further enhance profitability.
2. Efficient Operations. The company runs with minimal owner involvement, thanks to a capable management team overseeing day-to-day operations. This setup provides a new buyer with the flexibility to focus on strategic growth initiatives and potentially scale the business further.
3. Strong Financial Foundation. With a working capital requirement of $400,000 and inventory levels ranging from $900K to $1M, the company is well-positioned to sustain its operations and capitalize on growth opportunities. The streamlined inventory management and regular order frequency ensure a steady supply chain and operational resilience.
This eCommerce operation offers a compelling opportunity for a buyer with expertise in digital sales, warehouse management, and product administration, poised for expansion and enhanced market presence.
This Company is Represented by:
Deal Pipe.com
Technology, Internet & eCommerce Business Brokers
WC 3849
