SBA Pre-Qualified eCommerce Brand | Powdered Drink Mixes | 72% YOY Profit Growth | 36% Repeat Order Rate | Strong Social Presence
Deal Pipe® presents an SBA Pre-Qualified eCommerce Brand in the fast-growing Energy & Hydration Drink sector. They are known for Powdered Drink Mixes with an emphasis on Focus and Hydration Blends. This brand has become a favorite among gamers, live streamers, and content creators. Since 2021, the business has built a strong community that continues to drive consistent orders and repeat sales. Customers engage with the brand daily across social platforms, Discord, and the company’s own mobile app. The business has established a robust presence in the gaming and content creation communities, targeting a demographic of predominantly male gamers and content creators aged 18-34.
SBA Pre-Qualification
The business has been reviewed and approved by our lending partners for SBA Pre-Qualification, reflecting its strong financial foundation and lender-ready documentation. This designation simplifies the path to funding for qualified buyers and supports a smooth, timely closing process. Buyers benefit from the ability to leverage favorable SBA terms while acquiring a company with proven performance and predictable cash flow. Generally, Qualified Buyers can limit their exposure to a 10% down payment with the balance of the SBA loan amortized over 10 years. These terms are difficult to find in general commercial lending scenarios and helps buyers achieve a much faster ROI.
Business Model
One of the standout features of this brand is its impressive product range, consisting of 48 distinct items. The energy powders, which account for 85% of sales, are particularly popular, contributing to a consistent and stable revenue stream over the past three years. With an average order value of $35.73 and a customer lifetime value of $77, the company has managed to build a loyal customer base that is hard to replicate. Customers are loyal, giving the business a 36% repeat order rate. The community is highly interactive, often contributing ideas for flavors and giving feedback on product launches. This level of engagement has created a moat that is difficult for competitors to replicate.
Operations and Marketing
The business is managed with very little ownership involvement, averaging just 10 hours/week. Tasks include re-ordering products, paying invoices, overseeing ad accounts, and managing new SKUs. Fulfillment runs through a hybrid model: most orders are shipped directly from their own 1,000 sq ft warehouse, while Amazon is used sparingly for fulfillment. The structure is simple but effective, allowing consistent shipping with low overhead. The brand is also exploring new product development, with canned ready-to-drink (RTD) products poised for full-scale production.
In the digital marketing sphere, the company utilizes a multi-faceted approach, including paid ads on Meta and TikTok, affiliate marketing, and engaging social media strategies. The brand has a large following with 410,000 email profiles, with 230.8k active users and close to 70,000 TikTok followers. Marketing performance is strong, with a 3x ROAS. Engagement across platforms such as Twitter, Instagram, and Discord supports frequent product launches and collaborations.
The company also secured licensing deals with major entertainment titles, adding valuable exposure and opening new revenue streams. Unlike many consumer brands, growth has been built on community trust, digital engagement, and creative product drops rather than heavy outside investment. The business’s eCommerce platform is powered by Shopify, integrated with cutting-edge tools to enhance customer experience and security.
Opportunities to Grow
Growth opportunities are extensive. The company has already completed R&D and successfully conducted a pilot run for ready-to-drink canned beverages, setting the stage for expansion into retail distribution. Recently signed licensing deals with popular entertainment platforms add another layer of scalability, with additional collaborations scheduled for Q4 2025. Beyond that, influencer equity partnerships, expanded paid ad funnels, subscription program enhancements, and international retail channels represent clear paths to rapid growth. Strategic partnership channels with established brands in the gamer space, with more investment in new product development.
This brand is more than a beverage company, they are a digital-first community with staying power. Its culture-driven strategy, engaged fanbase, and efficient operations make it a compelling acquisition for buyers seeking to step into a proven, profitable, and scalable business in a booming industry.
Business Broker Takeaways
1. Scalable Operations: The company is primed for scalability with its well-established infrastructure and strategic marketing initiatives. It offers a lucrative opportunity for buyers looking to capitalize on the growing gaming and content creator markets.
2. Low Operational Hours: Current operations require only 10 hours of work per week, primarily focused on product reordering, bill payments, and ad account monitoring. This low workload allows for potential expansion efforts or the option to delegate tasks to a COO or experienced operator.
3. Strong Supplier and Customer Relationships: The business boasts strong, long-term relationships with suppliers and a highly engaged customer base. These relationships, along with recurring licensing deals and a high customer retention rate, provide a solid foundation for continued success and profitability.
With its powerful brand recognition, scalable operations, and deep-rooted community engagement, this company represents a rare opportunity to acquire a profitable, growth-ready business in the booming functional beverage space. The combination of SBA Pre-Qualification, minimal owner involvement, and multiple untapped expansion channels makes it an exceptionally attractive acquisition for both strategic buyers and investors seeking a turnkey, digitally driven consumer brand with proven demand and significant upside potential.
This Company is Represented by:
Deal Pipe.com
Technology, Internet & eCommerce Business Brokers
WC 3830
