SBA Pre-Qualified eCommerce Brand | Personalized Jewelry | 250,000 Month Website Visitors | Low Working Capital Requirements | 330,000+ Email Subs

Deal Pipe® presents an SBA Pre-Qualified eCommerce Brand built around personalized jewelry that lets customers design wearable pieces tied to memories, milestones, and personal stories. Operating for over two years, this business has established itself in a proven niche where customization, gifting, and nostalgia intersect. Their product catalog includes about 750 SKUs, supported by branded packaging and a smooth online experience that makes customization easy and intuitive for shoppers. The company’s top-selling items include the popular Italian Charm Bracelet and innovative offerings such as the Apple Watch Bracelet and Custom Image Charm.

SBA Financing Opportunity

This business has been pre-qualified for SBA financing, offering a distinct advantage to prospective acquirers. For qualified buyers, this means the company meets stringent lender criteria for consistent cash flow, operational stability, and financial documentation, reducing uncertainty and expediting the lending process. With only 10% down, a buyer can secure ownership through a 10-year, fully amortized loan at competitive fixed interest rates, enabling an affordable monthly payment structure and maximum capital leverage.

Business Model

The business operates through a DTC business model focused on customizable charm bracelets and related accessories. Customers build their own bracelets by selecting individual charms that reflect personal interests, relationships, or life events. This approach encourages larger cart sizes and repeat purchases over time as customers continue to add to their collections. Average order value reached $46 over the last 12 months, driven by bundled charm purchases and personalized add-ons.

Their typical customer spends between $120 and $300 per year and often returns for additional purchases. Personalization keeps buyers engaged long-term rather than treating the product as a one-time gift. The brand has also tested early-stage membership and rewards concepts to increase repeat purchases and customer lifetime value.

Digital Marketing & Traffic

The website attracts approximately 250,000 visitors per month and is supported by a large email list of about 330,000 subscribers. Repeat customers accounted for about 15% of orders over the last year, showing early signs of brand loyalty in a category built around collections and personalization.

Marketing is managed in-house across Google Ads, Meta, TikTok, email, and marketplace listings. The team focuses on creative testing, seasonal campaigns, and product launches tied to holidays and gifting moments. Organic visibility remains strong due to the site’s history and relevance for key search terms, while paid ads drive consistent demand without requiring a large internal team or agency support.

Operations

The business operates on a 100% DropShip model, with no in-house inventory, eliminating storage needs and inventory risk. Fulfillment is handled directly by a supplier, while branded packaging ensures customers still receive a cohesive brand experience. There are no formal supplier contracts in place, providing the new owner with flexibility to renegotiate terms or transition to inventory and third-party logistics, if desired.

Their combined weekly workload averages under 35 hours, split among ad oversight, site updates, creative planning, and growth strategy. There are no full-time employees. Customer support is handled via email by a trained contractor, following clear SOPs, with about 30-40 inquiries per day. Additional contractors support ad creatives and content, keeping fixed costs minimal and operations simple to oversee.

The business operates on Shopify, with a custom front-end experience that guides customers through bracelet building and charm selection. Maintenance and updates are handled by the owner and external developers as needed, with no complex proprietary systems requiring specialized technical knowledge.

Grow Opportunities

Several clear growth paths remain open. Moving from DropShipping to inventory or 3PL could reduce product costs by up to 30% while improving shipping times and brand control. Expanding into additional sales channels, such as Amazon or TikTok Shop, would tap into impulse-driven buyers already familiar with personalized products. Licensing deals, exclusive charm designs, and expanded influencer programs could further strengthen brand reach and customer loyalty. One owner has expressed a willingness to remain involved in post-acquisition to assist with scaling, if requested, providing continuity and insight during the transition.

Business Broker Takeaways

1. Significant Growth Potential. The company is poised for substantial growth through strategic initiatives such as launching a subscription model, exploring 3PL logistics for cost reduction, developing new proprietary charm designs, and expanding its influencer marketing program.

2. Low Operational Overhead. With no full-time employees and streamlined customer support, the business operates with minimal operational overhead, allowing for easy scalability and a focus on strategic growth initiatives.

3. Strong Digital Footprint. Leveraging its established digital marketing channels and substantial email subscriber base, the company maintains a consistent flow of traffic and sales, providing a solid foundation for future expansion in both product offerings and market reach.

Summary

This business offers an exceptional opportunity for buyers seeking to enter the customizable jewelry market, with proven demand, robust digital infrastructure, and ample growth and profitability potential. With strong traffic, a sizable audience, and a simple operating structure, this business offers a buyer the opportunity to step into a proven personalized product brand with room to grow through execution rather than reinvention.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3884