SBA Pre-Qualified eCommerce Brand | B2B & DTC Landscape Lighting Supplies | 20% Repeats | 11-year Business
Deal Pipe® presents an SBA Pre-Qualified B2B & DTC eCommerce Brand specializing in Commercial and Residential Landscape Lighting Supplies. For 11 years, this company has supplied contractors, electricians, maintenance teams, and DIY buyers with trusted products backed by real technical guidance. Their focus is simple: helping customers choose the right lighting and electrical components for their projects while offering a website quoting system that speeds purchase decisions and keeps buyers coming back. Their strong foothold in the market is built on support, accuracy, and product depth rather than paid marketing campaigns.
SBA Pre-Qualification
This business has undergone vetting by our lending partners and is established as an SBA Pre-Qualified Business. This designation will allow Qualified Buyers to work with our lending partners to purchase this business for as little as 10% down, amortized over 10 years, at highly competitive interests rates.
eCommerce Model
This company operates on a proprietary Magento 2 multi-store system that has taken years to refine. The business was established in 2014 and has since become renowned for its hybrid inventory model. The company efficiently manages a vast product catalog, exceeding 20,000 items and easy access to more than 100,000 additional SKUs, while maintaining a streamlined approach to inventory through DropShipping and build-to-order arrangements. They have created a wide-ranging product environment that attracts both small buyers and large project inquiries. Their quoting engine converts high-value jobs, with custom quotes often exceeding $1,000. The company has maintained gross margins of around 30%, supported by vendor rebate agreements and direct sourcing.
Operations
The owner spends roughly 20 hours a week overseeing larger quotes and vendor alignment, supported by a team of 3 full-time employees and 5 full-time contractors who manage daily operations and product publishing. A notable aspect of this company’s operations is its robust digital infrastructure. Utilizing the Magento 2 Open Source platform with custom extensions, the business has established a strong online presence through multiple eCommerce domains.
Sales & Marketing
Unlike many eCommerce brands that depend on aggressive ads or discount campaigns, this business grows through inbound traffic, reputation, and trust. Their ability to walk customers through technical product selection builds loyalty and prevents comparison shopping. Their fully owned backend allows them to deploy niche storefronts immediately without the cost or limitations of marketplace platforms. Their quoting process helps bypass product-level price competition and turns one-time visitors into large-ticket clients. Their ability to source, advise, and price with control has established them as a reliable partner in an industry often dominated by impersonal supply houses.
Business Revenue
With an average order value of over $756 and an estimated repeat customer rate of 15–25% range, the company benefits from long-term buyer relationships. Customers value their ability to recommend exact-fit items, resolve lead time expectations, and assist with site plans and technical adjustments. Many buyers return after months or even years when new projects arise. The brand experiences stronger order volume when seasonal lighting demand increases, especially during darker months. With approximately 20,000 monthly site users, the company stands as a go-to provider for both B2B and B2C needs without relying on third-party platforms like Amazon.
Best Way To Scale
Growth comes down to product expansion and active marketing. Publishing more SKUs has a direct impact on sales, opening more pathways into niche lighting segments. Launching additional storefronts through the existing platform can attract new audiences without rebuilding infrastructure. Introducing email marketing to over 8,000 contacts, scaling PPC ads, or attending tradeshows to secure new vendors would increase order volume and project requests. Hiring additional support for quoting and publishing would allow the company to process more inquiries at a faster pace. With strong margins, repeat customer value, and a platform already set for expansion, this business gives a buyer the chance to grow a respected B2B ecommerce brand without needing to rebuild the foundation.
Business Broker Takeaways
1. Strategic Growth Potential. The company is primed for expansion through increased product listings, vendor network enhancement, and diversification into related markets such as LED displays and irrigation parts. By leveraging bidding services and launching niche sites, a buyer could significantly boost the company’s market position.
2. Operational Efficiency. The current owner dedicates over 20 hours per week to essential functions such as quoting, staff support, and vendor communication, supported by a team of dedicated staff. With only a sub-500 sq ft warehouse for minimal stocking, the business efficiently manages 10-20 shipments per week, suggesting a well-optimized logistical framework that can be scaled.
3. Market Position and Competitive Edge. Positioned against key competitors like 1000bulbs and warehouse-lighting, the brand’s strong customer relationships and diverse offerings give it a competitive edge. This is further bolstered by its strategic operational model and efforts to utilize advanced digital marketing tools, including AI-driven solutions like ChatGPT, to enhance customer engagement and drive growth.
This lighting and electrical supply company offers a compelling opportunity for prospective buyers seeking to capitalize on an established market presence and substantial growth prospects within a thriving industry.
This Company is Represented by:
Deal Pipe.com
Technology, Internet & eCommerce Business Brokers
WC 3843
