SBA Pre-Qualified DTC eCommerce Beauty Brand | Human Hair Products | 60% Repeat Order Rate | 12-Year Business | $2,500 LTV

Deal Pipe® presents an SBA Pre-Qualified, 12-year-old, DTC Beauty Brand recognized for their 100% human hair products. This business is known for offering high-quality, ethically sourced human hair products sold entirely under their own brand, supported by a deep catalog that spans over 150 active SKUs. Their long-standing market presence, focus on product quality, and early use of influencer-driven awareness have helped the brand build lasting trust and repeat demand in a highly competitive category.

SBA Financing

This business has been pre-qualified for SBA financing, offering a distinct advantage to prospective acquirers. For qualified buyers, this means the company meets stringent lender criteria for consistent cash flow, operational stability, and financial documentation, reducing uncertainty and expediting the lending process. With only 10% down, buyers can secure ownership through a 10-year, fully amortized loan at competitive fixed interest rates, enabling an affordable monthly payment structure and maximum capital leverage.

Business Model

The company operates as a DTC brand with full ownership over their product line, customer relationships, and brand positioning. Their catalog includes a wide range of human hair solutions designed for long-term use, which naturally support higher-order values and repeat purchasing behavior. Average order values consistently fall between $275 and $325, reflecting the brand’s premium positioning and customer willingness to invest in quality. Customer loyalty is strong: 60% of buyers repeat, and their estimated lifetime value is over $2,500, creating dependable demand without relying on constant customer acquisition.

Digital Marketing & Traffic

Traffic and sales are driven primarily through owned digital channels, giving the business full control over data, margins, and customer engagement. The website attracts 21,265 monthly visitors and is supported by an email and SMS database of over 50,000 subscribers. Marketing efforts span paid media, search optimization, social engagement, and influencer collaborations, with social platforms playing a meaningful role in discovery and conversion. This balanced approach allows the brand to maintain visibility while keeping customer acquisition predictable and repeat-focused.

Supply Chain & Fulfillment

Products are sourced through long-term suppliers in India and Southeast Asia. These suppliers focus on ethical standards and consistent quality control. Inventory is stocked and shipped directly from a dedicated warehouse, allowing the business to maintain control over packaging, branding, and delivery standards. Quality checks are performed prior to intake, and custom-branded packaging reinforces the premium customer experience. This structure reduces fulfillment risk and positions the operation for a smooth ownership transition.

Operations

Their current ownership involvement averages 20-25 hours per week, focused on oversight and strategic direction rather than day-to-day execution. An operations manager and warehouse team handle fulfillment, customer service, and logistics. The business operates on an inventory-based model, typically maintaining $250,000 to $350,000 in inventory and 60 to 90 days of product on hand. Fulfillment averages 50 to 100 orders per day, with domestic delivery times of 2 to 4 business days, supporting customer satisfaction and repeat orders.

Growth Opportunities

Clear paths exist for a buyer to scale without changing the core model. International expansion, wholesale distribution, deeper adoption of social commerce, and expanded product lines are all logical next steps. The existing customer base, brand recognition, and operational framework provide a new owner with multiple ways to increase order frequency and average order value while building on existing systems.

Business Broker Takeaways

1. Strategic Expansion Potential. The brand is well-poised for global expansion, particularly into Canada, Europe, and the Middle East, offering a lucrative opportunity for a buyer looking to scale the business internationally.

2. Established Brand Recognition. With strong ties to celebrities and influencers, the brand enjoys high visibility and credibility in the beauty industry, which can be leveraged to enhance market penetration and customer loyalty.

3. Efficient Operational Model. The company has optimized its operations with a well-integrated fulfillment and customer service system, ensuring high customer satisfaction and repeat business, thus providing a solid foundation for sustainable growth.

Summary

This company presents a strong business opportunity for buyers seeking to acquire an established, premium consumer brand with loyal customers and reliable operations. With over a decade of history, healthy repeat behavior, and systems designed to run without heavy owner involvement, the business provides a solid foundation for continued growth. For strategic or independent buyers, this is an opportunity to acquire a well-built operation that still offers meaningful upside without requiring a full rebuild.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3907