SBA Pre-Qualified Collectible Toy eCommerce Company | 44% Repeat Customers | $1.6M in Pre-Orders | 100K Uniques/Mo | 15-Year Business

Deal Pipe® presents an SBA Pre-Qualified, 15-year-old Collectible Toy Company serving one of the most passionate, high-spending collector communities in the market. With tens of thousands of SKUs, a massive pre-order ecosystem, and a deeply loyal customer base built over more than a decade, this business stands as one of the most established and trusted operators in the specialty collectibles category. Strong vendor relationships, exclusive channel access, and a uniquely engaged audience have allowed this company to maintain steady growth, rising margins, and a durable position in a niche where customer loyalty is everything.

SBA Financing Opportunity

This business has been SBA Pre-Qualified, giving Qualified Buyers the ability to acquire the company with as little as 10% down, financed over a 10-year amortization period at today’s competitive rates. The lender’s approval reflects the company’s consistent cash flow, documented financials, long operational history, and stability within a niche market that performs well even in fluctuating economic cycles. This is an opportunity for buyers to step into a well-established, highly organized eCommerce operation with minimal capital outlay and long-term financing efficiency.

Business Model

The company operates a large-scale DTC eCommerce model supported by a rolling preorder system that has become a defining competitive advantage in its category. At any given time, the catalog includes more than 17,000 active products, with 1,300–2,000 items in stock and 400–500 preorder SKUs generating substantial forward demand. The preorder pipeline currently secures more than $1.6 million in confirmed customer orders for upcoming release cycles, providing predictable revenue visibility and allowing the business to forecast purchasing with confidence.

The brand maintains an average order value of $187 and benefits from a collector demographic that frequently places multiple orders per year as new waves, exclusive pieces, and imported models become available. Many long-term customers have accumulated lifetime purchase totals that exceed typical eCommerce benchmarks by a wide margin, reflecting the high emotional engagement of the niche. All sales are processed DTC, allowing the company to control pricing, merchandising, fulfillment operations, and customer relationships while holding exclusive rights on key retail channels that restrict competing sellers from listing identical SKUs.

Digital Marketing & Traffic

The business maintains a large and highly active audience across email, social media, and specialty collector platforms. Its email database contains more than 170,000 customers, with weekly newsletters reaching over 77,000 engaged subscribers. The company’s social media presence surpasses 160,000 followers across major platforms, with consistent engagement from collectors seeking news, reviews, early access, and preorder announcements.

Organic search rankings remain strong due to years of evergreen content, including an industry-focused blog that has been active almost as long as the business itself. Paid advertising through Google continues to produce reliable returns, particularly on high-intent SKUs and new release drops. The brand regularly appears on collector forums, sponsors fan communities, and collaborates with influential reviewers whose content drives targeted traffic and reinforces credibility. Website traffic exceeds 100,000 monthly visits, fueled by steady product launches and ongoing demand from repeat buyers.

Operations

This company is built on a highly efficient operational infrastructure designed to minimize owner workload. The owner invests approximately 5–8 hours per week in strategic oversight while a small, experienced team manages day-to-day operations. A Director of Marketing oversees advertising, promotional strategy, and community engagement, while a Freight Coordinator manages inbound shipments, vendor communication, and logistics. Long-term contractors provide customer service, catalog maintenance, and operational support.

Fulfillment is entirely outsourced to a national 3PL partner that manages receiving, warehousing, inventory management, order picking, packaging, and shipping. This arrangement eliminates the need for internal warehouse staff and significantly reduces overhead while maintaining consistent delivery accuracy. Employees and contractors have been with the company for more than seven years on average, reflecting a stable culture grounded in passion for the niche and streamlined operational processes.

Growth Opportunities

A buyer will find numerous avenues for scaling this business. Deepening inventory in fast-moving SKUs can produce strong resale margins, as many collectible items appreciate significantly once they sell out in other markets. Geographic expansion is a high-potential opportunity, with 95% of current revenue originating in the United States; competitors with a stronger international presence have achieved meaningful growth in Europe, Asia, and Latin America.

The company also has substantial upside on marketplace channels such as Amazon, Walmart, and other major retailers, which currently contribute only a small portion of total sales. Expanding into vintage lines, boutique international toy brands, small-batch exclusives, and curated collector assortments would immediately resonate with the existing audience. The company’s longstanding presence at one of the country’s largest entertainment conventions—complete with a prime exhibition space already approved for transfer—creates opportunities to deepen brand visibility, secure exclusive products, and expand into additional conventions across the country. Retail expansion through mall storefronts, a growing trend in the collectibles industry, represents another future revenue path.

Business Broker Takeaways

1. Exceptionally Loyal Collector Base with Recurring Demand. Thousands of dedicated customers shop multiple times per year, with more than 3,000 buyers exceeding $900 annually, and many surpassing lifetime totals far beyond typical eCommerce averages. The preorder system—currently holding $1.6 million in committed revenue—further reinforces customer loyalty and forecastability.

2. Low Owner Involvement Supported by a Stable Team. The owner’s 5–8 hour weekly commitment highlights the operational maturity of this company. A seasoned team, reliable 3PL partner, and highly efficient internal systems make this business straightforward for a new buyer to step into.

3. Massive Catalog with Exclusive Channel Access. With more than 17,000 active products, 1,300–2,000 in-stock items, and 400–500 rolling preorders—combined with exclusive retail channel agreements and a prime booth placement at a leading national convention—this business holds a uniquely defensible position in the collectible toys market.

Summary

This 15-year-old collectible toy eCommerce company offers buyers a rare combination of longevity, operational efficiency, predictable revenue, and a deeply loyal customer base. With rising margins, a highly developed preorder system, strong supplier relationships, and SBA Pre-Qualification already in place, the business provides a compelling acquisition opportunity in one of the most resilient and emotionally driven consumer categories. A new owner will inherit a stable, scalable platform with clear pathways for expansion across international markets, marketplaces, product lines, and retail visibility.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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