SBA Pre-Qualified | Amazon FBA eCommerce Brand | Fragrances, Health & Beauty Products | 25% Repeat Customers | 27% Net Profit CAGR | $30 AOV

Deal Pipe® presents an Amazon eCommerce Brand with 6 years of proven success in the thriving Fragrances, Health & Beauty markets. Operating with a stock-based inventory model, the business has built a strong reputation for offering a wide range of perfumes, health and beauty aids, and personal care products. Perfumes in particular have become the cornerstone of the catalog, now accounting for the majority of revenue and driving sustained growth. With 95% of sales flowing through Amazon, the company has created a highly defensible market position and established itself as a reliable source of quality products for a broad consumer audience.

Business Model

This company’s revenues are driven primarily by its robust Amazon account, which contributes 95% of total sales. The balance of revenues comes from secondary channels such as Walmart and eBay, which remain underutilized and represent significant room for expansion. The average order value currently sits at $30, supported by a growing base of repeat buyers. Perfumes generate between 60% and 70% of sales, underscoring the brand’s expertise and reputation in this profitable niche.

Digital Marketing & Traffic

Remarkably, the business has achieved a 25% repeat order rate and a 36% annual revenue growth without deploying a structured digital marketing program. This level of performance is a direct reflection of product demand, customer loyalty, and high satisfaction levels, as evidenced by a 99% positive review rate on Amazon. The absence of active marketing creates a highly attractive upside for a new owner, who could accelerate growth through advertising, brand building, and customer engagement strategies.

Operations

The company’s infrastructure is anchored by a 7,000-square-foot warehouse and fulfillment relationships with both Amazon FBA and Walmart Fulfillment Services. Inventory levels typically range between $1.2 million and $1.5 million, ensuring product availability and efficient order fulfillment. Operational stability is further supported by strong, long-standing partnerships with ten top-tier authorized distributors. A team of six full-time employees manages purchasing, inventory, and customer service, while the owner focuses on distributor relationships and financial oversight. Advanced management tools, including Sellerboard and Sellersnap, further streamline operations and improve profitability.

Growth Opportunities

Opportunities for scale are substantial. Expanding into adjacent categories within the health and wellness space, enhancing Walmart penetration, and testing fast-rising platforms like Temu can quickly diversify sales channels. Launching a structured digital marketing strategy would amplify customer acquisition, while private label or exclusive brand deals could provide higher margins and defensibility. With repeat customers already accounting for a quarter of all orders, the brand has the customer base and infrastructure to support rapid expansion under new ownership.

Business Broker Takeaways

1. Amazon Dominance with Strong Growth Metrics. With 95% of revenues generated on Amazon, coupled with a 25% repeat order rate and 36% annual growth, this company has proven its ability to thrive in a competitive market.

2. Efficient Operations and Trusted Supply Chain. A scalable infrastructure, top-tier distributor relationships, and a 7,000-square-foot warehouse create a strong operational foundation for further expansion.

3. Untapped Marketing and Channel Expansion Potential. The absence of paid marketing and limited presence on secondary platforms means a new owner can unlock significant upside by expanding outreach and diversifying sales.

Summary

This business represents a compelling acquisition in one of the most resilient consumer categories. With its dominant Amazon presence, loyal customer base, and proven year-over-year growth, the company is well-positioned for both immediate profitability and long-term scalability. For buyers seeking a turnkey eCommerce operation with a track record of success and abundant opportunities for expansion, this is a rare and highly attractive opportunity.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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