SBA Pre-Qualified | Aftermarket Auto Parts eCommerce Brand | Strong YOY Growth | $1,190 AOV | 100K+ Email Subs | Full Team in Place

Deal Pipe® presents a high-performing, 14-year-old eCommerce Brand operating in the Aftermarket Performance Auto Parts sector. This business has become a trusted online destination for car enthusiasts and performance modifiers, offering an extensive catalog of high-ticket, performance-enhancing automotive components. With an average order value of $1,190 and over $16 million in annual revenue, the company is a proven operator in one of the most passionate and resilient consumer verticals.

Business Model

The company specializes in the sale of aftermarket wheels, tires, suspension systems, exhaust kits, injectors, superchargers, and other high-performance components. Its direct-to-consumer business is built on a BigCommerce website and supported by eBay listings, though the vast majority of transactions occur through its proprietary platform. The brand processes between 40 to 60 shipments per day and maintains approximately $1 million in inventory at a 5,400-square-foot warehouse. Products are sold via a hybrid fulfillment model, combining in-house inventory with virtual stock and drop-shipping from a curated network of suppliers.

All supplier relationships are built on cash terms, and the business carries no long-term debt or credit exposure. There is no reliance on any single vendor or customer, and sales are broadly distributed across thousands of buyers. The operational model has been refined for simplicity and efficiency, supported by a small but experienced team that handles customer service, fulfillment, and technical product inquiries.

Digital Marketing & Traffic

The brand benefits from a robust digital marketing strategy managed by an external agency, covering Google Ads, Meta Ads, and long-term SEO. Organic traffic remains strong, contributing to a total of 1.84 million unique site visitors annually. The business also maintains a large email marketing database, estimated to exceed 100,000 subscribers, which supports ongoing engagement and sales conversion.

Despite minimal emphasis on social media or influencer-driven content, the company has maintained consistent demand through high visibility in search and paid channels. This highlights the long-term brand authority and domain strength the business has built over its 14-year track record.

Operations

The business is operated by a lean team of experienced professionals. The owner is primarily responsible for vendor relations, HR, and inventory oversight, while customer service, order processing, and sales support are handled in-house. Product questions are addressed by knowledgeable staff across phone, email, chat, and message boards, reinforcing the brand’s reputation for expertise and service.

The company’s fulfillment system is built on ShipStation and has been optimized for speed and accuracy. Its hybrid inventory model — including in-house inventory, drop-shipping, and virtual stock integration — enables a broad catalog without excessive capital tied up in warehousing.

Growth Opportunities

This business offers multiple pathways for growth under new ownership. Developing a private label product line would improve margins and add defensibility. Expanding into adjacent vehicle makes and models could open new customer segments. A more aggressive social media strategy, combined with influencer partnerships or affiliate programs, could drive brand awareness and acquisition.

Additionally, the brand is well-positioned to launch a loyalty or membership-based program, offering perks to high-frequency buyers and increasing customer lifetime value. Improved ROAS through tighter ad management and deeper SEO work could also unlock further profitability.

Business Broker Takeaways

1. Established eCommerce Brand with High AOV: With over a decade of consistent revenue and a $1,190 average order value, this business serves an engaged and recurring buyer base within a passionate automotive niche.

2. Operationally Streamlined, Scalable Model: A hybrid fulfillment system, in-house team, and cash-based vendor relationships create a clean and scalable infrastructure with no external obligations or customer concentration risk.

3. Multiple Clear Growth Levers: Opportunities exist in private labeling, influencer marketing, catalog expansion, and community-driven monetization — all of which could be pursued with minimal structural change.

Conclusion

This offering represents a rare opportunity to acquire a well-established, high-margin eCommerce business in the performance automotive category. With no marketplace dependence, a loyal customer base, and multiple untapped growth channels, this business is ideally positioned for scale. It’s a compelling acquisition for digital operators, strategic investors, or private equity buyers seeking to capitalize on the enduring demand for performance automotive parts and enthusiast-driven commerce.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3767