SBA Pre-Qualified 22-Year SaaS Business | Web-Based Report Management | Global Clients | $3K AOV | 100% Retention for 20+ Years | 78% ARR
Deal Pipe® presents a long-standing SaaS Company at the forefront of web-based Report Management, unifying publishing, scheduling, distribution, and secure access control for leading reporting tools (Crystal Reports, SSRS, and Power BI). Established in 2003, this platform has delivered 22 years of dependable performance across finance, government, healthcare, retail, manufacturing, education, and logistics, offering a cost-effective, administrator-friendly solution that streamlines how organizations deliver the right information to the right users at the right time.
Business Model
The company sells perpetual licenses with annual maintenance alongside project-based consulting, creating a balanced mix of upfront and recurring revenue. Approximately 1,000 active clients are under management with an average contract of about $3,000, and there is no material seasonality. Retention is exceptional: many accounts have renewed maintenance for well over a decade, supporting stable cash flows and low churn. The platform’s core value proposition is consolidation—one distribution layer that supports Crystal, SSRS, and Power BI—reducing licensing overhead, simplifying external delivery, and removing technical friction in complex, multi-tool environments.
Digital Marketing & Traffic
Growth to date has been driven almost entirely by product quality, documentation, and word-of-mouth. The company has not relied on paid advertising or aggressive outbound sales yet continues to attract inbound interest from data-intensive organizations. This organic profile reflects a durable reputation within reporting and analytics teams and provides a foundation for efficient, high-margin expansion should formal marketing be introduced.
Operations
The business operates with minimal overhead and working capital requirements, primarily salaries. A single operator currently manages day-to-day responsibilities in roughly 10–20 hours per week, supported by a well-established release cadence and responsive maintenance program that keeps the platform current and secure. Customers range from small regional entities to multi-billion-dollar enterprises across North America, Europe, and Asia, and the company is not dependent on any single account.
Business Broker Takeaways
1. Lean, Low-Touch Operations. A streamlined operating model—currently run by one operator part-time—creates immediate margin leverage and easy scalability for a buyer adding sales, support, or engineering capacity.
2. Sticky Recurring Revenue. Long-tenured maintenance renewals and a balanced mix of licenses, maintenance, and consulting produce predictable cash flows with low churn and minimal seasonality.
3. Clear, Executable Upside. No historical paid marketing or structured outbound efforts means a professional go-to-market motion can unlock rapid, efficient growth.
Growth Opportunities
Significant upside exists in the Power BI segment, where the platform’s approach to user management and external sharing can materially reduce total cost of ownership—often requiring only a single Pro license for distribution while simplifying access for outside stakeholders. A buyer can accelerate expansion by packaging cloud-hosted offerings, formalizing outbound and partner channels (BI implementers/MSPs), launching targeted search campaigns around report scheduling and distribution use cases, and converting select consulting engagements into higher-margin recurring service tiers. With diversified end-markets, no single-customer concentration, and a global footprint, this SaaS platform is primed for scale under a resource-backed owner.
Summary
For acquirers seeking a proven, resilient SaaS platform, this company represents a uniquely compelling opportunity. With more than two decades of consistent performance, a global client base spanning Fortune 500 enterprises to government agencies, and exceptionally high retention rates, the foundation for stability is already in place. Yet the absence of formal marketing, a dedicated sales force, or cloud-native packaging leaves considerable growth on the table.
A buyer with resources can immediately capitalize on the company’s strong reputation by launching structured go-to-market initiatives, deepening penetration into the fast-expanding Power BI ecosystem, and expanding recurring service offerings. The result is not just a stable cash-flowing business, but a scalable software asset with the potential to dominate a growing niche in enterprise reporting and analytics.
This SaaS Business is Represented by:
Deal Pipe
SaaS Business Brokers
WC 3786
