SBA Pre-Qualified SaaS Business & White Label Fulfillment Agency | 17-Year Business | 500+ Clients | Proprietary Software Platform | International Presence

Deal Pipe® presents a SaaS Business and White-Label Fulfillment Platform that provides an array of services to Digital Marketing Agencies. Building on a foundation established by their predecessor agency in 2009, the target agency has been in operation since 2018. The company has become renowned for its proprietary software platform, in-house fulfillment, and an extensive ecosystem of marketing assets. Their reputation has been shaped through long-term agency partnerships and a system that removes operational friction from service fulfillment.

Business Model

This company operates on a recurring subscription model centered on agency relationships rather than one-off projects. The platform combines CRM functionality, automation, reporting, client communication, and fulfillment management into a single system that agencies rely on daily. The company serves a diverse customer base of approximately 500 active agencies across the USA, Canada, Australia, and the UK, with a strong focus on retention and recurring revenue models. This business makes their revenue through these 3 primary revenue drivers: White-Label Fulfillment Subscriptions, Software Subscriptions, and Add-On Upsell Services. The business benefits from predictable monthly billing, minimal churn, and accounts that tend to expand over time as agencies add services and scale their own client bases.

Digital Marketing & Traffic

Inbound demand is driven through a mix of organic traffic, owned content assets, email marketing, partner referrals, and remarketing campaigns. The business sees roughly 10,000 monthly visitors across their owned domains, with steady engagement supported by educational content and industry-focused messaging. An email database exceeding 150,000 contacts provides a long-term channel for nurturing leads, promoting upgrades, and reactivating past users. Social platforms are used for brand awareness and retargeting, reinforcing visibility among agency owners and operators.

Operations

Operations are fully systemized and do not rely on the founder for daily execution. The owner currently spends about five hours per week in a high-level advisory role, while an experienced management team oversees fulfillment, sales, onboarding, support, and development. All services are delivered in-house through a distributed team, including an established international subsidiary, which helps maintain consistent service quality and delivery timelines. There is no inventory to manage, no long-term debt, and working capital needs remain stable and predictable.

Technology & Infrastructure

The business runs on a purpose-built technology stack designed for scale. The public-facing site is separated from the core SaaS platform, allowing marketing updates without disrupting the underlying system. The platform itself is custom developed, API-driven, and hosted on scalable cloud infrastructure that supports automation, subscription management, and high-volume usage. All domains and digital assets are owned outright, and there have been no search penalties or platform disruptions that have affected performance.

Growth Opportunities

The growth opportunities for this business are straightforward and ready to execute, built on systems that already perform well. A buyer can scale traffic through Meta, search, and retargeting with confidence, knowing fulfillment and support are already structured to handle higher volume without operational strain. Most users begin with a narrow use of the platform and services, then grow naturally over time. Formalizing this pattern through clearer tiered plans, bundled services, and structured upsells would lift average account value while keeping acquisition costs steady.

Referrals already play a role in customer growth, yet these programs have not been pushed aggressively. A buyer can systemize partnerships, introduce performance-based incentives, and deepen relationships with adjacent platforms to create a consistent pipeline of qualified agencies. There is already demand in other English-speaking markets, and the platform does not rely on region-specific infrastructure. With light localization and focused outreach, a buyer can expand globally while relying on the same core team and technology. Improving internal efficiency and expanding automated delivery strengthen margins while making the platform harder to replace.

Business Broker Takeaways

1. Proprietary Technology Advantage. The company stands out with its custom-built, API-first SaaS application, designed for high-volume usage and scalability, providing a significant competitive edge.

2. Strong Retention and Profitability. With approximately 500 active agencies and a focus on recurring revenue models, the business enjoys high customer retention and sustained profitability.

3. Growth Potential. The company’s strategic initiatives for scaling and international expansion, coupled with its debt-free, self-funded status, offer substantial growth potential for a prospective buyer.

Summary

This business offers a rare combination of recurring revenue, low owner involvement, and established agency demand. With a large active customer base, documented processes, and scalable infrastructure, a buyer can step into a stable operation with immediate cash flow and clear paths for expansion. Their position within the agency ecosystem, paired with strong retention and system depth, makes this an attractive acquisition for buyers seeking a durable SaaS and services platform with room to grow. For a buyer focused on subscription growth, these levers provide both immediate momentum and durable value.

This SaaS Company is Represented by:

Deal Pipe

SaaS Business Brokers

WC 3909