SaaS Business | Suite of Native Shopify Apps | 1,700 Active Clients | Limited Ad Spend | Monthly Subscription Model | $15 – $200 Pricing Tiers

Deal Pipe® presents a recurring revenue SaaS Business offering a high-ROI suite of native Shopify applications purpose-built for eCommerce merchants. Established in 2020, this brand has evolved from a single referral-based app into a diversified portfolio of six tightly integrated products serving key operational needs for Shopify store owners, including loyalty and referral programs, discount stacking, store credit management, review collection, and upsell mechanics. Each app is plug-and-play with minimal configuration, but also allows deeper theme integration for advanced merchants, providing flexibility across store sizes and technical sophistication.

Business Model

This B2B SaaS company operates on a monthly subscription model, with pricing tiers ranging from $14.95 to $199 per month and an average revenue per user of $32.40. With over 1,700 active, paying merchants globally, the business generates consistent recurring revenue and boasts a low churn rate. Users are attracted to the simplicity, reliability, and competitive pricing of the tools, as well as their integration within the Shopify ecosystem. All applications are hosted on the Shopify App Store, enabling frictionless discovery and onboarding.

Digital Marketing & Traffic

Customer acquisition has been largely organic through the App Store, supplemented by paid media with a modest ad spend of approximately $2,900 per month. This spend delivers a strong return on ad spend (ROAS) of 266.8% and a customer acquisition cost of $112.50. The company enjoys up to 12 new merchant signups daily. A significant growth lever remains untapped: a 14,500-subscriber email list, which has not yet been used for re-engagement, upsells, or product education campaigns. With a 4.6-star average rating from over 100 verified reviews, the brand’s reputation provides a valuable springboard for broader digital campaigns.

Operations

Headquartered in the UAE and operated by a remote team based in Egypt, the business is highly efficient and requires minimal owner involvement—approximately a few hours per week (semi-absentee). The current team includes two part-time employees who handle support and development tasks. This lean operational structure creates a turnkey environment for a new owner to maintain or scale without immediate hiring. The streamlined app architecture, low support volume, and high user satisfaction all contribute to smooth operations and favorable margins.

Growth Opportunities

Several strategic initiatives are available to significantly expand the business. These include investing in SEO to increase rankings within the Shopify App Store, developing premium features or higher-tier pricing plans targeted at Shopify Plus users, and forming cross-promotional partnerships with complementary apps. Additional growth could come from deeper analytics and performance dashboards, as well as integrations with third-party CRM or loyalty platforms to extend functionality. Expanding internationally in non-English-speaking Shopify markets or enhancing the mobile UX could also drive meaningful user acquisition.

Business Broker Takeaways

1. Recurring Revenue from a Loyal Global User Base. With over 1,700 active merchants paying on a monthly subscription model, this business offers predictable income and low churn supported by high user satisfaction.

2. Efficient, Scalable Operations. The business is maintained with minimal owner oversight and two part-time contractors, allowing a new buyer to focus on growth initiatives rather than infrastructure.

3. Untapped Marketing & Monetization Potential. With an unused email list of 14,500 subscribers, outstanding ROAS on paid traffic, and room for upsell features and partner integrations, the brand is primed for aggressive scale.

With strong financial fundamentals, a lean operating model, and multiple untapped growth levers, this Shopify SaaS business is a rare opportunity to acquire a well-reviewed and revenue-generating brand at the intersection of eCommerce and automation. Its scalable architecture, loyal user base, and strategic positioning within the Shopify ecosystem make it a compelling acquisition for SaaS operators, product developers, or portfolio buyers looking to expand in the high-growth eCommerce software sector.

This Software Company is Represented by:

Deal Pipe

SaaS Business Brokers

WC 3782