Premium Longevity & Biohacking Supplement eCommerce Brand | QoE in Place | DTC, Amazon FBA & TikTok Shop Sales | 43% Net Margins | 49% Repeat Orders
Deal Pipe® presents a Nutritional Supplements Brand, a standout in the rapidly expanding longevity and health optimization market that has emerged as a leading name in just six years by offering a high-potency sulforaphane supplement derived from a proprietary broccoli seed blend—particularly rich in precursors concentrated in broccoli sprouts. Sulforaphane, recognized for its activation of the Nrf2 pathway, has drawn considerable scientific attention through thousands of preclinical studies and hundreds of human trials exploring its potential to support antioxidant defenses, detoxification, anti-inflammatory processes, cellular protection, neurohealth, and metabolic wellness, with this research momentum fueling growing visibility in wellness communities through high-profile podcasts including the Joe Rogan Experience (featuring in-depth discussions with Dr. Rhonda Patrick), FoundMyFitness, and Huberman Lab, as well as among influential biohackers and health experts. This company capitalizes on this interest with a premium product delivering 25mg of sulforaphane per serving—verified by independent lab testing and among the highest potency levels available—while achieving strong product-market fit through nearly $6 million in cumulative sales since 2021 with minimal outside capital or paid marketing, enjoying consistent growth, a dedicated loyal customer base, notable influencer exposure, and ideal positioning for a new owner to accelerate scaling in this dynamic, evidence backed category.
Business Model
This is a direct-to-consumer supplement brand built around one premium product that has set a new standard in purity and potency. Their formulation is clean, 92% U.S.-sourced, and tested through independent third-party labs to ensure quality. Each serving provides 25mg of active sulforaphane, which is over 10x the potency of leading competitors, at one of the lowest costs per milligram in the category.
With an average order value of $66, the brand has cultivated a loyal customer base of 49% repeat buyers, evidenced by over 1,800 active subscriptions across platforms. Nearly half of their customers return to buy again, showing that the supplement delivers results people can feel. Refund rates remain exceptionally low at 3% on Shopify and 0.3% on Amazon, proving genuine customer satisfaction.
The founders built this business on long-term credibility. Transparent testing, verified results, and clean manufacturing have built trust with consumers, while consistent word-of-mouth growth has replaced the need for traditional marketing.
Digital Marketing
The business has achieved impressive traction without relying on large ad budgets. Their success so far has come mainly from organic exposure, influencer credibility, and customer reviews. The supplement’s core ingredient has been widely discussed by health influencers like Dr. Rhonda Patrick, Andrew Huberman, and Bryan Johnson, creating powerful, unpaid visibility. Sulforaphane has been prominently featured on some of the biggest podcasts in the world including Joe Rogan (11M listeners), Mark Hyman and Dave Asprey.
Although the brand maintains active sales through Amazon (43%), Shopify (42%), and TikTok Shop (15%), it has yet to fully explore paid advertising on major platforms. Channels such as TikTok, Meta, YouTube, and Google Ads have been lightly tested but remain largely untapped—particularly TikTok, which represents a major growth opportunity. Case studies from other supplement brands show how quickly a single product can scale when paired with consistent creative output and ad testing.
For instance, competitors using targeted Meta and TikTok campaigns have seen fivefold sales increases within months. With a verified formula and high repeat rate, this brand is perfectly positioned to replicate that success once capital is available for marketing.
Operations
The company runs on a lean, efficient structure with no full-time employees or contractors. The two founders currently dedicate around 12 to 15 hours per week, focusing on customer service, order tracking, and coordination with manufacturers and fulfillment.
Fulfillment was recently brought in-house, cutting shipping costs from roughly $15 to under $10 per unit, saving more than $70,000 annually at current volume. The company now manages its own packaging, labeling, and order processing for direct sales, while continuing to use Amazon FBA for marketplace orders.
Their supplement is made in eco-friendly bottles, with vegan labels and inserts linking to scientific research. Inventory is managed through Veeqo, ensuring smooth coordination across Amazon, Shopify, and TikTok sales channels. The current U.S.-based manufacturing partner can scale production more than fifty times the current output without any supply issues.
Ready To Scale?
This business has already proven demand with almost no paid marketing, but every major growth lever is still open.
TikTok Shop alone has the potential to multiply revenue several times through influencer campaigns and short-form videos highlighting the supplement’s benefits. Meta and Google Ads offer further room to expand into the high-income wellness audience that already drives organic sales.
Product expansion is another key opportunity. The company has already developed a greens powder formulation ready for launch and plans to introduce new blends, Detox, Immunity, and Longevity, which is built around the same sulforaphane foundation. Offering smaller 15-day trial packs or larger 60- and 90-day bundles could also increase average order value and attract new buyers.
A small-scale clinical study would also strengthen brand credibility, allowing premium pricing and partnerships with health organizations. The founders are open to staying involved for the first year postacquisition to support these initiatives, providing a buyer with deep product knowledge and guidance during the transition.
This acquisition represents a rare chance to own a scientifically validated, high-margin supplement brand that already has market trust and momentum. With untapped marketing channels, scalable production, and exceptional customer retention, a new owner can confidently take this business from a strong performer to a dominant leader in the longevity and health space.
Business Broker Takeaways
1. Efficient Operations. The founders maintain a light operational workload, dedicating just 12-15 hours weekly to essential activities such as customer service and inventory management. This setup provides an opportunity for new ownership to focus on scaling the business.
2. Strong Market Position. With the highest verified potency in its category and cost-effective pricing, the brand has carved out a leading position in the market, supported by organic growth and influencer endorsements.
3. Growth Potential. The business is strategically positioned for significant growth, with opportunities in digital advertising and product line expansion, making it an attractive proposition for potential buyers seeking to leverage its established market presence.
Summary
This brand represents a powerful acquisition opportunity in one of the fastest-growing segments of the wellness industry. With its scientifically validated formula, exceptional customer loyalty, and verified potency unmatched by competitors, the company stands out as a leader in the sulforaphane space. Operations are lean, margins are high, and the business has demonstrated substantial profitability with virtually no paid marketing to date. With multiple untapped growth channels—including Meta, TikTok, and YouTube ads—alongside a ready-to-launch product line extension and scalable manufacturing capacity, this brand is poised for explosive expansion. For an acquirer seeking a proven, data-backed supplement company with strong recurring revenue and global growth potential, this is a rare and highly compelling opportunity.
This Company is Represented by:
Deal Pipe.com
Technology, Internet & eCommerce Business Brokers
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