Pre-Owned Luxury Furniture eCommerce Brand | Zero Ad Spend | 40% Repeat Order Rate | $6,500 AOV

Deal Pipe® presents a high-margin, elegantly operated eCommerce Brand in the fast-growing Pre-Owned Luxury Furniture market. This brand specializes in the curation and nationwide shipment of luxury, high-end furniture — offering premium pieces at a fraction of their original retail prices. Built for simplicity, scalability, and strong repeat customer performance, this opportunity is a rare gem in the secondhand home décor space, with an average order value exceeding $6,500 and an exceptionally loyal customer base. All traffic is 100% organic with no ad spend weighing down the income statement.

Business Model

This 3-year-old business has carved out a premium niche by curating a tightly managed inventory of upscale furnishings. Operating entirely through major online marketplaces, the company offers an average of 28 handpicked listings at a time — each selected for its design appeal, resale potential, and alignment with the brand’s modern, high-end aesthetic. From mid-century credenzas to statement sofas and contemporary bedframes, every item is sourced directly, stored on-site, and packaged with white-glove care.

The model is refreshingly lean: there are no supplier contracts, tech platforms, or marketing agencies to manage. The owner handles sourcing, listing, packaging, and coordinating with a trusted third-party refinisher and a network of independent shippers. Inventory is held at a 2,000 sq. ft. warehouse and rotated in real-time to meet buyer demand without excess overhead.

Digital Marketing & Traffic

Sales are driven almost entirely through eBay and Etsy, both of which provide built-in buyer traffic. No paid advertising or external marketing strategy is currently used — and yet the business generates 2,000 to 3,000 visitors per month. The brand’s strong visual presentation, high seller ratings, and unique inventory consistently place listings among the top results on these platforms.

With hundreds of 5-star reviews, the business has earned trusted seller status across both marketplaces. Approximately 50% of recent orders have come from returning customers — a testament to the brand’s reputation and product quality in a market where trust is paramount.

Operations

The owner currently works just 15–25 hours per week to maintain the entire operation. Tasks include sourcing inventory, preparing listings, wrapping and coordinating shipments, and managing client communication. All fulfillment is done in-house using a proven packaging method, with white-glove delivery coordinated via experienced shippers. A third-party refinisher is available as needed to maintain quality standards before items are listed.

This operational simplicity is a key asset: it allows for strong profit margins, minimal staff requirements, and a highly flexible workload, making the business ideal for an investor, lifestyle buyer, or strategic acquirer looking to expand in the home furnishings or luxury goods verticals.

Business Broker Takeaways

1. Strong Cash Flow with High AOV. With an average order value over $6,500, the business processes a small number of high-ticket transactions each month — reducing complexity while maximizing returns.

2. Effortless Organic Sales Channel. No paid advertising or outside marketing is required. The business capitalizes on built-in traffic and platform algorithms, making it highly efficient and scalable.

3. Repeat Customers and Trusted Reputation. Approximately half of all orders in 2025 were from returning buyers. Combined with hundreds of 5-star reviews, this establishes a brand with durable buyer loyalty and premium positioning.

Growth Opportunities

There is significant room to scale. The brand currently has no dedicated website presence, no social media activity, and no paid advertising — yet maintains strong and steady sales. A new owner could rapidly accelerate growth by expanding inventory volume, optimizing SEO, and launching strategic marketing through Instagram, Pinterest, and designer partnerships. Additionally, building relationships with interior designers, real estate stagers, and boutique hospitality operators could unlock consistent B2B demand.

With rising consumer interest in sustainable luxury, the secondhand furniture market is projected to surpass $14 billion in U.S. online sales by 2030. This business is ahead of the curve — offering a profitable, low-overhead, and operationally simple model with clear growth levers and a premium brand foundation already in place.

This is an exceptional acquisition opportunity for a buyer seeking a beautifully run business with high margins, loyal customers, and scalability in a booming category.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3763