Plant-Based Wellness eCommerce Brand | 48% Repeat Order Rate | 10-Year Business | Franchise Program (Franchisor Seller) | $79 AOV

Deal Pipe® presents a 10-year-old plant-based wellness company built around botanicals formulated for everyday use. This business has earned deep trust from repeat customers who value consistency, quality, and products they can rely on. Their catalog spans ingestible and topical formats, including oils, capsules, gummies, and specialty pet products, all produced through long-standing supplier relationships. Customers return because the products work for them, which has driven a repeat customer rate of 48% and a steady average order value of $79.

This is not a trend-driven business. Demand is spread across a wide product range, and no single SKU dominates performance. Orders are processed five days a week, with daily volume averaging more than 15 shipments. Inventory is well managed, with stock levels commonly exceeding six figures to support ongoing demand without disruption.

Business Model

The company operates through a blended direct-to-consumer and B2B structure built to support long-term stability. Their direct customer base purchases through an established eCommerce storefront, supported by educational content and a large subscriber audience. On the B2B side, the business supplies retailers and wholesale partners that rely on the company’s consistent formulations and dependable fulfillment.

An in-house franchise-style program allows third-party operators to open storefronts centered on the company’s plant-based product line. This program has expanded brand reach without adding operational strain, while also reinforcing long-term relationships across the retail channel. Because demand is distributed across many products and partners, revenue remains steady throughout the year.

Operations

Operations are handled by a seasoned internal team, many of whom have been with the company since its early years. Daily tasks run smoothly without constant owner involvement. Fulfillment, customer service, and supplier coordination are managed internally, creating a reliable operating rhythm.

The company works with 10 trusted suppliers that manufacture products according to custom formulations. These relationships have remained stable for years. Products ship 5 days a week, supporting both individual customer orders and larger bulk shipments. The current owner spends roughly one hour per month overseeing the business, giving a new buyer flexibility to stay hands-off or step in more actively.

Digital Marketing

Growth has been driven mainly through organic channels, educational content, and direct communication with existing customers. Paid advertising has not been a core focus, leaving meaningful room for expansion without changing how the business operates.

Growth Opportunities

There are several clear paths for a new owner to expand this business. Introducing structured paid media on search or social platforms could bring in new customers beyond the existing audience. The email list and repeat buyer base provide a strong foundation for more frequent campaigns, product bundles, or subscription-style offerings.

Expanding the franchise-style program or adding more wholesale partnerships could increase distribution without major operational changes. A buyer could also introduce new plant-based formulations or limited product releases using the existing supplier network, which already has the capacity to support additional SKUs.

With systems, staff, and supply relationships already in place, growth efforts can be layered on without rebuilding the business from the ground up.

Business Broker Takeaways

1. Strong Market Position. This brand has built a clear presence in the plant-based and botanical wellness space, supported by both retail and online sales. That position makes it a solid fit for buyers looking to enter or grow within the natural wellness category.

2. Lean Operation. Low product costs and modest working capital needs keep day-to-day operations simple and predictable. That structure gives a buyer a steady base to work from without heavy overhead.

3. Growth Potential. Significant opportunities exist to enhance digital marketing, expand the wholesale customer base, and improve operational efficiencies, offering a clear path for potential buyers to increase profitability and market share.

Summary

This is a rare opportunity to acquire a mature, well-systemized wellness business with a decade of operating history, exceptional customer loyalty, and diversified revenue streams across direct-to-consumer, wholesale, and franchise-style channels. With nearly half of customers returning, strong average order values, dependable supplier relationships, and minimal owner involvement, the business delivers stable cash flow while offering clear, low-risk avenues for growth. A buyer can step into a turnkey operation with proven demand, scalable infrastructure, and significant upside through disciplined marketing expansion and distribution growth, making this an attractive acquisition for both strategic operators and passive investors seeking long-term durability.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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