Performance Marketing Agency | Insurance Lead Generation | Proprietary Tech Stack | $175K AOV | 650K+ Uniques Monthly | 80% Revenue from Email Marketing

Deal Pipe® presents a highly profitable and well-established Performance Marketing Agency with 11 years of experience driving measurable results across the insurance industry. Specializing in lead generation and traffic acquisition for advertisers in auto, home, life, health, and small business insurance, this agency has built a reputation as a trusted partner by delivering high-converting traffic through owned and optimized digital channels.

Business Model

The company leverages proprietary technology, including a custom-built CRM and internal email marketing platform, to generate performance-based results for advertisers. Its internally owned traffic—primarily fueled by email, social media, and display campaigns—gives the business complete control over acquisition costs, ad delivery, and performance optimization. Email marketing accounts for 80% of total revenue, while social and display advertising provide the remaining 20%, offering a diversified and scalable approach.

The business maintains a robust and exclusive consumer database of over 2 million records and drives an average of 650,000 unique visitors per month. Advertisers typically sign annual contracts ranging from $100,000 to $250,000, contributing to a recurring, high-margin revenue stream with strong client retention.

Digital Marketing & Traffic

The agency’s marketing operations are entirely performance-based and conducted in-house. With zero reliance on third-party traffic providers, customer acquisition costs are kept low and predictable. Their highly targeted and segmented email delivery system ensures consistent engagement and conversion, backed by regular content updates and optimized outreach.

This self-sustaining digital operation is further supported by a low-cost structure and high gross profit margins, currently at 56%. New client acquisition is fueled almost entirely by referrals and industry relationships, underscoring the brand’s credibility and result-driven reputation.

Operations

A lean, skilled team of specialists runs day-to-day operations with minimal oversight. Their core team includes professionals across marketing, data analytics, campaign management, and technology—ensuring seamless delivery and ongoing platform development. There are no significant working capital requirements, and operational overhead remains minimal, making this a turnkey acquisition with strong cash flow characteristics.

All systems are built to scale, and the current team is capable of supporting larger campaign volumes with minimal additional staffing. The brand maintains authority in the space through weekly blog content and high engagement in the insurance niche.

Growth Opportunities

Significant upside potential exists for a buyer with the resources and relationships to scale. Direct partnerships with insurance carriers would unlock access to larger budgets and longer-term contracts. Expansion into adjacent verticals such as personal loans, home warranty, or solar lead generation offers immediate cross-sell opportunities.

Hiring a sales executive with industry relationships could drive top-line growth, while investment in paid media—particularly Google PPC and advanced retargeting—would widen the company’s audience reach. Additionally, setting up a call center to handle live transfers could add another revenue stream and strengthen lead quality.

Business Broker Takeaways

1. Built-to-Scale Platform with Proprietary Tech. The company’s in-house CRM and email system provide competitive advantages in performance, deliverability, and cost control—ensuring strong unit economics and operational leverage.

2. Strong Recurring Revenue & Profit Margins. With annual client contracts, zero external traffic costs, and a 56% gross margin, this business operates on a financially sound, highly profitable model.

3. Strategic Expansion Potential Across Verticals. Opportunities to deepen relationships with carriers, enter new niches, and invest in high-ROI digital campaigns make this a rare and scalable asset.

This agency represents a compelling acquisition for investors or strategic buyers seeking immediate entry into performance marketing or lead generation. With proprietary technology, strong recurring revenue, and a lean operating structure, this business offers an ideal platform for expansion within the $200+ billion insurance industry and beyond.

This Agency is Represented by:

Deal Pipe.com

Agency Business Brokers

WC 3781