Online Courses Platform | Classes on Investing, AI, Crafting & Stocks

Deal Pipe® presents a scalable online learning platform built entirely around simple, repeatable digital courses. This business teaches practical skills that people can start using right away, including jewelry making, stock market investing, mastering AI tools, and Salesforce development. All courses are created in-house, which gives the brand full control over the quality and direction of each program. Since everything sold is digital, there is no inventory to store, no shipping to manage, and no supplier risk, and an easy buy for a new owner.

Business Model

The business runs on one-time course purchases through a clean, direct checkout. The catalog currently includes 7 courses, with an average order value of $77 and a customer lifetime value of $92. Customers purchase through a simple funnel that guides them from interest to enrollment without friction. Most students are women between the ages of 40 and 75 who enjoy hands-on learning they can do from home. The platform receives approximately 20,200 monthly visitors, providing a steady traffic volume to work with. Since every product can be sold repeatedly at no extra cost, margins remain strong even on scale.

The business keeps things straightforward. Courses are delivered instantly through the learning platform, and students can begin at their own pace. There are no limits to enrollment capacity because the product is digital. This model is stable, repeatable, and easy for a buyer to operate with minimal daily oversight.

Digital Marketing

The company currently relies almost entirely on Meta ads to drive traffic. Campaigns focus on people interested in creative hobbies, personal development, and self-paced learning. These ads bring in new visitors and return customers while keeping acquisition costs predictable. Alongside paid traffic, the brand has built an email list of over 3,100 subscribers who can be contacted for new offers, course launches, and seasonal promotions.

There is meaningful room to expand the marketing strategy. Email automation, newsletters, and ongoing community engagement could increase repeat purchases. Google Ads and YouTube could open new traffic streams. An affiliate or referral program could bring in new students at a lower cost. Because the brand already converts at a steady rate, these additions would build on a strong foundation rather than starting from scratch.

Operations

The business operations take about 10 hours weekly from the current owner. Most responsibilities involve reviewing marketing campaign performance, checking customer feedback, and coordinating occasional updates to course content. A part-time customer support person handles 5 to 10 inquiries per day, ensuring consistent and manageable communication with students.

Everything needed to run the business is already in place. The platform, checkout system, course delivery structure, and support workflow are well established. A buyer does not need technical knowledge to maintain the platform. Basic familiarity with digital marketing and general business management is enough to continue operations smoothly.

Best Ways To Scale

There is significant upside available. Expanding the course catalog is the most direct path to growth. New classes in similar learning categories can be added with minimal cost since the content is developed internally. Bundling multiple courses into themed collections would increase average order value. A membership or subscription model could bring in recurring revenue with predictable monthly income.

Translations of top courses into Spanish, French, or German would allow entry into international markets without changing the core offer. Community-based selling, such as live workshops or small group training, could deepen customer engagement and lead to repeat purchases. Long-term, the business could also explore instructor partnerships to increase production speed and release more courses each quarter.

This acquisition provides a strong entry point into the growing online education market without the complexity of managing physical goods. It is built to run simply, scale steadily, and give a new owner the freedom to grow it in the direction they prefer. With a loyal customer base, a proven marketing channel, and a digital catalog that can naturally expand, this platform offers both stability and room for meaningful growth.

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