Nutritional Supplements eCommerce Brand | Amazon, Shopify & TikTok Shop | 49% Repeat Order Rate | 45% Net Margins | 13% YOY Growth | $66 AOV

Deal Pipe® presents a Nutritional Supplements Brand that has quickly become one of the strongest names in the growing longevity and health optimization market. Established 6 years ago, this business has built one of the very best supplements on the market with a scientifically backed compound, sulforaphane, which has proven product-market fit, generating close to a cumulative $6 million in sales since 2021 with almost no outside capital or paid marketing. Their product delivers 25mg of sulforaphane per serving, verified by independent lab testing, making it the most potent formula on the market. With consistent growth, a loyal customer base, and strong influencer visibility, this company is well-positioned for a new owner to scale it to a much larger scale

Business Model

This is a direct-to-consumer supplement brand built around one premium product that has set a new standard in purity and potency. Their formulation is clean, 92% U.S.-sourced, and tested through independent third-party labs to ensure quality. Each serving provides 25mg of active sulforaphane, which is over 10x the potency of leading competitors, at one of the lowest costs per milligram in the category.

With an average order value of $66, the brand has cultivated a loyal customer base of 49% repeat buyers, evidenced by over 1,800 active subscriptions across platforms. Nearly half of their customers return to buy again, showing that the supplement delivers results people can feel. Refund rates remain exceptionally low at 3% on Shopify and 0.3% on Amazon, proving genuine customer satisfaction.

The founders built this business on long-term credibility. Transparent testing, verified results, and clean manufacturing have built trust with consumers, while consistent word-of-mouth growth has replaced the need for traditional marketing.

Digital Marketing

The business has achieved impressive traction without relying on large ad budgets. Their success so far has come mainly from organic exposure, influencer credibility, and customer reviews. The supplement’s core ingredient has been widely discussed by health influencers like Dr. Rhonda Patrick, Andrew Huberman, and Bryan Johnson, creating powerful, unpaid visibility. Sulforaphane has been prominently featured on some of the biggest podcasts in the world including Joe Rogan (11M listeners), Mark Hyman and Dave Asprey.

Although the brand maintains active sales through Amazon (43%), Shopify (42%), and TikTok Shop (15%), it has yet to fully explore paid advertising on major platforms. Channels such as TikTok, Meta, YouTube, and Google Ads remain untapped, representing enormous growth potential. Case studies from other supplement brands show how quickly a single product can scale when paired with consistent creative output and ad testing.

For instance, competitors using targeted Meta and TikTok campaigns have seen fivefold sales increases within months. With a verified formula and high repeat rate, this brand is perfectly positioned to replicate that success once capital is available for marketing.

Operations

The company runs on a lean, efficient structure with no full-time employees or contractors. The two founders currently dedicate around 12 to 15 hours per week, focusing on customer service, order tracking, and coordination with manufacturers and fulfillment.

Fulfillment was recently brought in-house, cutting shipping costs from roughly $15 to under $10 per unit, saving more than $70,000 annually at current volume. The company now manages its own packaging, labeling, and order processing for direct sales, while continuing to use Amazon FBA for marketplace orders.

Their supplement is made in eco-friendly bottles, with vegan labels and inserts linking to scientific research. Inventory is managed through Veeqo, ensuring smooth coordination across Amazon, Shopify, and TikTok sales channels. The current U.S.-based manufacturing partner can scale production more than fifty times the current output without any supply issues.

Ready To Scale?

This business has already proven demand with almost no paid marketing, but every major growth lever is still open. TikTok Shop alone has the potential to multiply revenue several times through influencer campaigns and short-form videos highlighting the supplement’s benefits. Meta and Google Ads offer further room to expand into the high-income wellness audience that already drives organic sales.

Product expansion is another key opportunity. The company has already developed a greens powder formulation ready for launch and plans to introduce new blends, Detox, Immunity, and Longevity, which is built around the same sulforaphane foundation. Offering smaller 15-day trial packs or larger 60- and 90-day bundles could also increase average order value and attract new buyers.

A small-scale clinical study would also strengthen brand credibility, allowing premium pricing and partnerships with health organizations. The founders are open to staying involved for the first year post-acquisition to support these initiatives, providing a buyer with deep product knowledge and guidance during the transition.

This acquisition represents a rare chance to own a scientifically validated, high-margin supplement brand that already has market trust and momentum. With untapped marketing channels, scalable production, and exceptional customer retention, a new owner can confidently take this business from a strong performer to a dominant leader in the longevity and health space.

Business Broker Takeaways

1. Efficient Operations. The founders maintain a light operational workload, dedicating just 12-15 hours weekly to essential activities such as customer service and inventory management. This setup provides an opportunity for new ownership to focus on scaling the business.

2. Strong Market Position. With the highest verified potency in its category and cost-effective pricing, the brand has carved out a leading position in the market, supported by organic growth and influencer endorsements.

3. Growth Potential. The business is strategically positioned for significant growth, with opportunities in digital advertising and product line expansion, making it an attractive proposition for potential buyers seeking to leverage its established market presence.

Summary

This Brand represents a powerful acquisition opportunity in one of the fastest-growing segments of the wellness industry. With its scientifically validated formula, exceptional customer loyalty, and verified potency unmatched by competitors, the company stands out as a leader in the sulforaphane space. Operations are lean, margins are high, and the business has demonstrated substantial profitability with virtually no paid marketing to date. With multiple untapped growth channels—including Meta, TikTok, and YouTube ads—alongside a ready-to-launch product line extension and scalable manufacturing capacity, this brand is poised for explosive expansion. For an acquirer seeking a proven, data-backed supplement company with strong recurring revenue and global growth potential, this is a rare and highly compelling opportunity.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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