Managed Service Provider (MSP) | eCommerce Clients in LATAM Market | $104,000+ Average Contract Value | 29 Active Clients | 45% Renewal Rate

Deal Pipe® presents a Managed Service Provider (MSP) that is geared towards helping eCommerce Brands expand and operate across leading LATAM Online Marketplaces. Since launching this model in 2019, the business has positioned itself as a hands-on partner for companies entering or scaling in the region. Their service covers strategy, execution, and customer interaction, giving clients a single team that handles the full scope of their eCommerce operations. The company has built a strong name with both mid-sized brands and large enterprise clients looking for consistent growth in a complex and still developing market. The success of their brand is proven by their 45% Customer Renewal Rate.

Business Model

The business operates on a performance-based model in which revenue is directly tied to client sales across marketplaces. Fees start near 5% and scale down as volume grows, creating a structure that aligns incentives on both sides. A minimum monthly fee supports early-stage accounts as they ramp up, but most clients move beyond that threshold as their sales increase.

Around 90% of customers choose the full-service plan, which includes consulting, account operations, and customer service. This creates steady recurring revenue and deeper client relationships. The average contract value is $104,284, supported by a lifetime value of close to 2 years across the full client base, while top-tier accounts extend to 2.5 years. The company has worked with 142 brands since their inception and currently manages 29 active clients. Growth has shifted toward higher-value engagements, with average annual sales per client increasing from about $18,600 to more than $67,700 over a 2-year period.

Digital Marketing & Traffic

Customer acquisition has been driven through a mix of direct outreach, partnerships, and strong ties within the marketplace ecosystem. The business participates in industry events, partner-led initiatives, and referral programs that bring in qualified leads. Their relationship with a leading regional marketplace platform plays a key role, opening access to onboarding programs and sponsored initiatives that introduce new clients already active in eCommerce.

An email database of over 10,000 contacts supports ongoing outreach, while LinkedIn is used to share case studies and maintain visibility. Paid media and SEO have not yet been fully explored, leaving room for a buyer to build inbound channels and increase deal flow without changing the core sales process.

Operations

Operations are managed by a structured team of 74 professionals across Consulting, Account Management, Customer Service, and Internal Support. Each department follows defined processes, allowing the business to manage multiple clients while maintaining consistent service levels.

A proprietary dashboard connects directly to major marketplaces via API integrations, providing real-time access to sales data, inventory, pricing, and performance metrics. This system supports daily decision-making and allows the team to adjust strategies quickly.

Customer interaction is managed across both pre-sale and post-sale stages, with automation handling routine inquiries and trained representatives addressing more complex issues. Weekly interdepartmental meetings keep projects aligned and ensure that each client account continues to move forward.

Business Broker Takeaways

1. Strategic Expansion. The company is poised for substantial growth, with plans to expand its market presence in Mexico and Colombia and to potentially enter Brazil. These expansions represent significant opportunities in untapped markets.

2. Highly Efficient Model. By employing a scalable managed services model, the business ensures client satisfaction through targeted eCommerce solutions, maintaining an impressive customer retention rate by focusing on long-term partnerships.

3. Technological Edge. Leveraging proprietary technology and strategic alliances with major eCommerce platforms, the business maintains a competitive edge in the rapidly evolving digital marketplace landscape.

Growth Opportunities

The market itself offers strong upside. eCommerce penetration in LATAM remains near 14%, leaving significant room for expansion compared to more mature regions. This trend alone supports long-term demand for services that help brands enter and scale within these marketplaces.

Geographic expansion stands out as a clear next step. The business has already identified Mexico and Colombia as priority markets, with Brazil representing a larger opportunity once local infrastructure is in place. Demand from international brands entering LATAM also continues to grow, creating another path to increase client acquisition.

Marketing remains underdeveloped compared to competitors. A buyer can introduce paid acquisition, stronger content strategies, and deeper partnerships with global platforms to increase inbound demand. At the same time, new programs tied to marketplace advertising services open an additional revenue stream tied to ad spend management and performance growth.

Summary

This company offers direct entry into the LATAM eCommerce services space with a proven model backed by strong client retention. Their focus on execution, combined with a performance-based structure, keeps clients engaged and drives long-term value. With an experienced team, established partnerships, and clear expansion paths, the business is positioned for continued growth under new ownership.

Code Name: Project Futbol

This MSP is Represented by:

Deal Pipe

MSP Specialty Business Brokers

WC 3980