Health & Wellness eCommerce Brand | 34% YOY Profit Growth | 23% Repeat Order Rate | $60 AOV | Significant Seller Financing Available

Deal Pipe® presents an eCommerce Health and Wellness brand that has built a strong client base in a niche market. This company entered an underserved geography with a clear focus to create product-specific funnels that guide customers step by step from ad to advertorial, to sales page, to checkout, and through structured upsells.

This forward-thinking business stands out for their successful implementation of a product funnel strategy, which has been instrumental in optimizing conversions and maintaining impressive profit margins. Targeting a market known for its robust economy and high purchasing power, this company has effectively positioned itself as a leader in delivering quality health solutions.

Their system is simple but powerful. Each product has their own branding, messaging, and optimized funnel. Competitors send traffic to a standard product page. This company sends traffic through a guided buying journey designed to increase conversions and lift average order value. That difference has shaped their growth from day one.

Business Model

The brand operates as a direct-to-consumer store focused on health solutions for customers aged 50 and above. Their core catalog includes weight management supplements, prostate health formulas, adjustable-focus eyewear, and topical relief creams. Each product stands on their own funnel and can become a top seller once the data confirms performance. Revenue leadership rotates across products based on market response, reducing reliance on a single SKU.

Since launch, the company has generated over $5.5 million in tracked sales and processed more than 90,000 orders. Their returning customer rate stands at 23.44%, supported by over 140,000 customer profiles stored inside Shopify. Average order value sits at $61.05, driven by upsells and bundled offers inside their funnels.

The cost of goods runs between 9–11% of revenue. That structure allows aggressive ad scaling while keeping margins healthy. The fulfillment model works on a pay-on-sale basis, which keeps inventory risk low and working capital needs minimal.

Digital Marketing & Traffic

The marketing engine is built around structured paid media campaigns. New creatives are introduced weekly based on profit performance. The process is data-led and repeatable.

Over the last 12 months, most of their revenue has been driven through paid campaigns, with the balance coming from owned channels. Meta Ads are managed in-house using a clear CBO scaling structure where new creatives are added weekly based on profit performance. Email and SMS currently account for 4.17% of revenue. With over 140,000 customer records and clean segmentation opportunities, this channel alone offers immediate upside without increasing ad spend.

Operations

The company runs with documented systems and a lean remote team based in the Philippines. The structure includes two funnel builders, two graphic designers, a video editor, a media buyer, a product researcher, and two customer service agents working in shifts. Salaries average $5 per hour plus performance bonuses.

Their workflow is organized and consistent. Product research is reviewed, funnels are built, ads are localized, campaigns are launched, and winning creatives are iterated. The owner’s involvement is limited to approving product research and reviewing KPIs during weekly meetings. Total oversight averages 2–4 hours per week.

Supplier relationships are long-standing and reliable. The primary fulfillment partner sources from factories in China and ships directly to customers. Backup suppliers are available if needed, though rarely required.

Business Broker Takeaways

1. Established Funnel System. The business is not dependent on one product. Their repeatable funnel model allows new winners to be launched and scaled with structure.

2. Efficient Operations. With a proficient team operating from Southeast Asia, the company maintains high operational efficiency with minimal owner involvement, thereby allowing potential buyers the flexibility to focus on scaling.

3. High Margin Structure. Low cost of goods and structured upsells create strong room for scale without major operational changes.

Growth Opportunities

Email and SMS marketing can be rebuilt with stronger segmentation and in-house execution. Phone ordering can capture customers who prefer direct interaction. The funnel system itself is transferable to other high purchasing-power markets. Hundreds of proven funnels are already stored in the account and can be relaunched or adapted. Product expansion within the same demographic is straightforward because the buying audience is already defined and responsive.

Summary

This company offers a rare mix of scale, margins, and documented systems in a focused geographic market. Sales are active, profits are consistent, and the model is repeatable. A buyer can step into a working machine with a trained team, proven funnels, and over $5.5 million in validated revenue history. For operators who understand paid media and funnel optimization, this acquisition presents a clear path to further expansion. The seller is offering significant Seller Financing.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3939