Functional Nutrition Brand | eCommerce & Wholesale | Bars, Smoothies & Blends | Partnered with a Michelin Star Chef | Big Subscription Program
Deal Pipe® presents a Functional Wellness Brand designed by a 3 Michelin Star Chef — operating at the intersection of chef-crafted culinary excellence and science-driven nutrition. Founded in 2018, the Company formulates premium, 100% organic, plant-based products—including proprietary protein bars, superfood smoothie mixes, and latte blends—engineered with superfoods, adaptogens, and probiotics to support energy, metabolism, gut health, weight management, skin vitality, and hormonal balance. Its hero SKUs (notably the fast-growing bar line at 15g plant protein per serving) anchor a portfolio designed for daily, habit-forming use and premium price realization. The core customer is a health-conscious, educated female demographic aged 30–60 that values ingredient transparency and results.
Business Model
The Company is a premium functional nutrition platform with diversified revenue streams led by Direct-to-Consumer Subscriptions and complemented by Wholesale and Corporate Wellness Placements. Subscriptions represent a substantial share of DTC revenue, driving predictability and retention (Repeat Subscription Purchase Rate ~70%) with an average order value of ~$90.
Formulations are exclusive to the brand and produced under private manufacturing contracts, creating defensibility and quality control. Beyond DTC, the Company’s relationships with luxury hospitality groups, national distributors, and enterprise wellness programs provide high-credibility channels that reinforce brand trust and support velocity.
Digital Marketing & Traffic
Traffic acquisition is anchored by capital-efficient in-house marketing. Email and SMS lists exceed 20,000 engaged subscribers, with lifecycle flows and campaigns driving a meaningful share of revenue. Paid media is modest yet efficient, historically generating ~4x return on ad spend. The Company has a foundational, under-optimized presence on a leading online marketplace (currently FBM), with the roadmap set to transition to FBA to expand reach and improve conversion. Notably, there is no SEO investment to date, no influencer activity, and no scaled referral/loyalty engine—clear levers for rapid lift under new ownership.
Operations
The business runs lean and asset-light. The founder manages strategy; a virtual assistant oversees customer support and wholesale order processing. Fulfillment is executed by a third-party logistics provider in the Southeast U.S., integrated to the Company’s Shopify stack for reliable, scalable order flow. Manufacturing is handled by vetted partners under private contracts, ensuring exclusivity of formulas and repeatability of quality. The Company operates debt-free, with profitability recently exceeding 20% YTD 2025. Wholesale accounts reorder consistently, and additional accounts are queued pending inventory restock—indicating healthy channel pull without heavy SG&A.
Business Broker Takeaways
1. Premium, Defensible Product Platform. Exclusive, organic formulations developed with an award-winning 3 Michelin Star Chef create true differentiation, pricing power, and loyalty in a crowded category.
2. Recurring Revenue with Attractive Unit Economics. Subscription-led DTC, strong repeat purchase behavior, and disciplined paid media produce durable, high-margin cash flows with clear room to scale.
3. Multiple Near-term Growth Levers. Untapped SEO, paid media, FBA expansion, hospitality and corporate channel scaling, influencer/affiliate programs, and referral automation provide immediate paths to accelerate revenue.
Growth Opportunities
The next owner can activate a clear, low-friction scale plan: Scale paid media (Meta, Google, etc), leverage partnerships with the current national distributors to scale wholesale channel, (i) transition online marketplace sales from FBM to FBA with targeted paid media to unlock rank and conversion; (ii) expand the protein bar line (new flavors/formats) and bundle cross-category sets to raise AOV and LTV; (iii) formalize a hospitality/corporate playbook to deepen penetration and standardize reorders; (iv) build a performance engine across SEO, content, influencers/affiliates, and a structured referral/loyalty program; and (v) optimize lifecycle marketing via segmentation, testing, and contribution margin guardrails.
With premium positioning, proprietary formulations, recurring revenue, lean operations, and a slate of immediately actionable growth levers, this Company presents a compelling acquisition for operators skilled in performance marketing, omni-channel scaling, or retail expansion. The foundation is built, the demand is proven, and the upside is tangible—positioning a buyer to accelerate growth and compound value from day one.
This Company is Represented by:
Deal Pipe.com
Technology, Internet & eCommerce Business Brokers
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