[FSBO] Patented Men’s Grooming Tool Brand | Amazon FBA | Organic Sales, 9K Units & Hands-Off Operations

Deal Pipe® presents a 4-year-old eCommerce brand centered on a patented grooming tool used to clean beard trimmings after a shave. This simple product has built a steady following on Amazon due to its design, ease of use, and strong problem–solution fit. The brand holds a registered U.S. trademark and a U.S. design patent, giving a buyer a protected product in a crowded category. Their Amazon listing continues to perform well through organic search, customer reviews, and its placement within the men’s grooming niche.

Business Model

This business, established in 2021 and operating entirely online, offers a unique and patented beard-hair cleaning tool. This innovative product is designed to efficiently tackle the common grooming issue of loose beard trimmings, providing an effective solution for maintaining cleanliness post-grooming. The brand has strategically aligned their 100% Amazon FBA operations, ensuring a streamlined process where Amazon handles shipping, fulfillment, and customer service.

Their average order value is roughly $13.50, and the listing maintains strong customer satisfaction with an average rating of 4.0 out of 5. Monthly traffic ranges from 5,000 – 8,000 visits, driven entirely by organic demand rather than paid campaigns. The company includes roughly 9,000 units of inventory on hand, leaving a buyer well stocked for continued sales. The domain is active and ready for future DTC expansion, though the current focus remains fully on Amazon for simplicity and stability.

Operations

The business has required no active owner involvement for the past 18 months. All early work—product design, listing setup, A+ content, and supply chain—has already been established. With no employees or contractors, the structure is lean and easy for a new owner to step into. Daily responsibilities are tied only to checking sales activity or reviewing inventory as needed.

Website expenses are about $15 per month, covering the domain and hosting. Amazon fees are deducted per order. No other paid software, tools, or subscriptions are used. This gives the business a simple operating style with very low overhead.

Marketing

Sales remain fully organic. The listing performs well for grooming-related keywords and holds strong long-term visibility through Amazon’s search algorithm. No PPC campaigns, sponsored ads, or promotions are currently active, so what the brand earns today reflects true baseline demand.

The TikTok account once drove strong visibility and now holds around 13,000 followers. Even with no recent posts, the page continues to send occasional traffic to the listing. The Instagram account remains active for brand presence, giving a buyer two warm channels to restart content if they choose. These accounts will transfer to the buyer with full access.

Brand Assets

The U.S. trademark protects the brand name, while the U.S. design patent protects the shape and design of the product. Both offer meaningful protection on Amazon, where product copying is common. The Amazon Brand Registry gives added security, access to A+ content, and better control over the listing.

The business also offers a clean Amazon Seller Central account with no policy violations, giving a buyer a smooth transition and full control over brand settings, reviews, and analytics.

Growth Options

A new owner can scale this brand with simple actions. Restarting TikTok content would likely revive the strong momentum the brand once enjoyed. Launching Amazon PPC would push the product higher in branded and non-branded searches. Influencer partnerships and short-form video ads would also work well due to the product’s quick visual appeal.

There is room to place the product on Walmart, Etsy, or other marketplaces. Wholesale conversations with barbershops or grooming retailers could open a new distribution channel. Because the product is protected with both a trademark and design patent, a buyer steps into a market position that competitors can’t easily match.

This acquisition is a strong fit for someone who wants a simple, clean operation with a protected product, built-in demand, and plenty of room to grow. The foundation has already been set. A buyer with fresh energy can take it much further while enjoying a smooth and stable start.

Business Broker Takeaways

1. Strategic Alignment with Amazon: The business benefits significantly from Amazon’s FBA services, which handle logistics and customer interactions, allowing the owner to focus on strategic growth initiatives.
2. Growth Potential: With a foundation of organic sales, there exists substantial potential for expansion through enhanced marketing strategies, including re-engaging social media audiences and exploring new sales channels.
3. Defensible Market Position: The combination of a U.S. trademark and design patent provides a strong defensive position against competitors, ensuring the brand’s long-term viability and exclusivity in the market.

This business represents an exciting opportunity for a buyer with a passion for eCommerce and digital marketing, ready to leverage existing strengths and explore untapped growth avenues.

Scale Opportunities

• A single viral TikTok previously drove over 15 million views and thousands of units sold in a few weeks. Re-starting that channel could double current sales.
• Adding Amazon PPC and TikTok ads offers 3–5x revenue potential with minimal capital.
• Revitalize and expand social media engagement on TikTok, Instagram, and YouTube Shorts to increase brand visibility.
• Implement Amazon PPC campaigns to boost product visibility and sales within the U.S. marketplace.
• Diversify sales channels by listing products on additional marketplaces such as Walmart and Etsy.
• Explore wholesale opportunities with retailers and grooming subscription services to broaden distribution.
• Develop additional grooming products to complement the existing tool and increase customer lifetime value.
• Engage in cross-promotions to increase Average Order Value (AOV) and customer loyalty.
• Leverage influencer partnerships to enhance brand credibility and reach new demographics.

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