[FSBO] Mobile Gaming Platform with 20K+ Users, Strong Ratings & Monetization Upside

Deal Pipe® presents a Mobile Gaming Platform For Sale By Owner built around competitive play and repeat user engagement, developed over several years with a clear focus on scalability and audience growth. Founded in 2018 and launched publicly in 2020, this business has steadily expanded their user base while refining gameplay mechanics and monetization features. The app is free to download and play, which has helped lower friction for new users and support consistent adoption across major mobile platforms. Their long-term direction has centered on building a strong community first, then layering in revenue channels once engagement reached critical mass.

Business Model

This business operates on a dual-income model supported by in-app purchases and integrated advertising. Users can access the core experience at no cost, while optional premium features and exclusive content provide clear upsell paths. Targeted advertising is embedded directly into gameplay, aligning with user behavior and maintaining engagement. The app has surpassed 20,000 total downloads to date and continues to average roughly 1,600 new downloads per month, demonstrating steady demand without resorting to aggressive expansion tactics. Ownership has intentionally prioritized product stability and audience quality over short-term monetization, leaving meaningful upside for a buyer to activate.

Digital Marketing & Traffic

The platform serves a defined niche of competitive, entertainment-focused users, primarily adult players drawn to head-to-head challenges and social interaction. Engagement levels are supported by strong user feedback, with the app maintaining a 4.7-star rating on the Apple App Store. Visibility across social platforms has also grown, with more than 500,000 combined views generated through TikTok, Instagram, and YouTube campaigns. This exposure has helped reinforce brand awareness while keeping acquisition channels concentrated and easy to manage.

Marketing efforts are highly focused and streamlined. 95% of weekly operational time is spent on user acquisition and brand visibility, with paid social campaigns driving the bulk of traffic. Since early 2025, advertising spend has ranged between $3,000 and $5,000 per month, allowing the business to test creative angles and messaging while maintaining predictable costs. There is no reliance on complex funnels or layered campaigns, which gives a buyer room to refine their strategy or scale with clearer attribution.

Operations

Day-to-day operations are lean and well contained. App development, ongoing maintenance, and marketing execution are handled through a third-party development partner, reducing the need for internal staffing. Annual maintenance costs are approximately $3,000, and the business manages a single proprietary product, keeping overhead low and simple workflows. Administrative duties, including financial oversight, require minimal time commitment, making this an easy operation for an owner-operator or strategic buyer to absorb.

Growth Opportunities

The app is positioned for expansion rather than correction. Clear opportunities exist to introduce advanced gamification features, proximity-based interactions, or regulated wagering functionality where permitted. Raising capital to support additional development would allow these features to be introduced without rebuilding the core platform. With a proven download history, stable infrastructure, and engaged user base already in place, a buyer with experience in gaming, entertainment, or mobile applications could accelerate growth and move the business toward stronger monetization.

Summary

This mobile gaming business offers a rare chance to acquire a developed digital product with real traction and minimal operational drag. Their steady download rate, strong user ratings, and focused cost structure create a solid base for future growth. For a buyer looking to expand in the gaming or mobile entertainment space, this acquisition offers flexibility, control, and significant room to grow without starting from scratch.

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