Five eCommerce Brands | Health, Wellness, Beauty & Lifestyle Verticals | Recurring Revenue Focus | $748,000+ MRR | 80,000+ Subs | 15 Staff & Agency Partners

Deal Pipe® presents a high-performing eCommerce portfolio with 5 Direct-to-Consumer Brands in the Health, Wellness, Beauty, and Lifestyle Verticals. Built around emotionally resonant product lines and optimized for recurring subscription revenue, this business generated over $20 million in revenue last year and has over 80,000 subscribers. The foundation of this success lies in a centralized operational model that supports fulfillment, media buying, and customer experience management across all brands—positioning the company for rapid, capital-efficient growth.

Business Model

The business specializes in solving specific, evergreen consumer problems—ranging from women’s weight loss and natural hair growth to men’s wellness and luxury fragrances. These products are distributed through a curated set of brands, each built with a strong community ethos and subscription-first monetization. Combined, the portfolio drives approximately $748,000 in Monthly Recurring Revenue (MRR), with standout brands such as a viral fragrance line and a women’s wellness product generating $300,000 and $200,000 per month in MRR, respectively, through subscription clubs and VIP funnels.

Across the 30–40 proprietary SKUs in the portfolio, each item is custom-formulated and exclusive to the business. All fulfillment is handled by domestic 3PLs, enabling 2–4 -day shipping within the U.S., while inventory risk is minimized through vendor agreements that require no upfront payment for goods, ensuring positive working capital and flexible scale potential.

Digital Marketing & Traffic

Customer acquisition is driven by a sophisticated in-house media buying strategy centered on Meta Ads, supported by Google retargeting and TikTok UGC. Email and SMS marketing contribute substantially to revenue, leveraging a proprietary database of over 3 million opt-ins across the five brands. Collectively, the business drew over 20 million unique visitors last year. While Amazon and retail remain largely unexplored, the owned-brand websites serve as the primary conversion channels.

A number of growth levers remain untapped, including influencer marketing, affiliate programs, and international expansion—particularly to Canada, the UK, and Australia. These opportunities present immediate pathways for scaling both top-line revenue and brand visibility.

Operations

The portfolio runs efficiently with a distributed team of 15 contractors and agency partners who oversee core functions including paid media, customer service, creative production, and logistics. The owner contributes roughly 10 hours per week at a strategic level, focusing primarily on creative direction and high-level brand architecture. The underlying infrastructure is purpose-built for scale, making this business highly attractive to both financial buyers and brand aggregators.

Growth Opportunities

In addition to scaling existing brands through international shipping and marketplace expansion, the company has begun exploring telehealth and performance medicine through its men’s wellness vertical. Early-stage partnerships with pharmaceutical providers and healthcare platforms could open entirely new revenue streams beyond eCommerce. This strategic diversification offers an acquirer access to future-facing segments with high consumer demand and strong valuation multiples.

Business Broker Takeaways

1. High-Margin Recurring Revenue Engine Across Five Distinct Brands. The portfolio generates approximately $748,000 in monthly recurring revenue via subscriptions and VIP programs, delivering predictable cash flow and increased customer lifetime value.

2. Exclusive Formulations with Zero Upfront Inventory Costs. With fully custom-developed SKUs and favorable supplier terms, the company avoids traditional inventory risk while maintaining proprietary control of its product lines.

3. Scalable Infrastructure & Untapped Expansion Channels. A centralized operations model, strong internal marketing team, and proven DTC playbook offer a launchpad for growth through Amazon, retail, influencer partnerships, and international markets.

This portfolio offers a rare opportunity to acquire a proven, high-retention eCommerce ecosystem built for scale and low risk profile recurring revenue. With compelling unit economics, defensible brand IP, and powerful systems already in place, this business is positioned as a premium acquisition for strategic buyers seeking rapid growth in the consumer health and beauty space.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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