Ergonomic Footwear eCommerce Brand | 50% YOY Growth | 30% Repeat Order Rate | 280,000 Email Subs | $102 AOV

Deal Pipe® presents a fast-scaling DTC eCommerce Brand in the Footwear & Wellness sector, built around natural movement, comfort, and long-term foot health. This business has rapidly gained momentum, generating more than $9.4 million in revenue and selling over 140,000 pairs of ergonomic footwear in just two years. Its products resonate strongly with consumers seeking solutions for chronic foot discomfort, balance issues, and mobility challenges, building a loyal customer base that appreciates both design and lasting relief. Strong early traction, a deep email audience, and a steady flow of new customers have positioned this company as a rising leader in a high-demand category.

Digital Marketing & Traffic

New customer growth is driven by a diverse mix of paid and organic acquisition channels. Meta, Google Merchant, email automation, and an expanding affiliate program contribute to strong visibility and consistent conversion performance, with ROAS typically ranging from 1.5x to 4.0x across platforms. Email remains a core profit driver, contributing 20–30% of monthly revenue through segmented flows and high-engagement campaigns. Monthly website traffic averages 180,000 visitors, supported by robust direct response content, strong social proof, and educational messaging around foot health. Trustpilot ratings above 4.5 highlight product satisfaction and play a significant role in easing customer concerns and lifting conversion rates.

Operations

The company’s operational structure is lean, efficient, and designed for scale. A remote team handles customer support, creative production, fulfillment coordination, and marketing execution. The founders collectively invest about 10 hours per week, primarily in strategic planning and product oversight, while a full-time operations leader manages inventory, cross-functional communication, customer service, and all day-to-day logistics. The business uses Shopify, Klaviyo, Gorgias, Slack, Notion, and a custom forecasting system built in Google Sheets to manage workflows, track performance, and ensure accurate demand planning. This combination creates a streamlined operating environment with low friction and high visibility.

Business Model

This company operates a fully owned eCommerce model supported by a growing wholesale arm, using Shopify as its central platform. Average order value stands at approximately $102 USD, and inventory—typically ranging between $100,000 and $200,000 at cost—is managed through well-orchestrated purchasing cycles and strategic forecasting. Fulfillment is handled through two established 3PL partners with operations in both Asia and South Africa, enabling consistent daily shipping volume of 60–120 orders and fast turnaround during high-traffic periods. With more than 280,000 subscribers on its email list and a proven cadence of successful product launches, the business maintains a powerful engine for repeat sales and sustained customer engagement.

Growth Opportunities

The company is entering a new phase of expansion with a marketplace storefront already built and prepared for launch, presenting a meaningful second revenue channel ready for immediate scale. With strong traction in two core geographic regions, the business is well-positioned to enter major global markets such as the UK, Germany, Canada, Australia, and additional European and Pacific territories. The product roadmap includes new models, seasonal lines, and outdoor-focused footwear, all of which offer the potential to significantly expand SKU count and broaden customer appeal. Additional opportunities include expanding the affiliate network, strengthening retention efforts, increasing paid media volume, and exploring partnerships with podiatrists, physical therapists, and wellness clinics.

Business Broker Takeaways

1. Highly Scalable Infrastructure. With a lean remote team, strong 3PL partners, and a systemized approach to forecasting, fulfillment, and product development, this business is built to grow efficiently without adding significant overhead.

2. Minimal Owner Requirements. Founders spend roughly 10 hours per week overseeing high-level strategy while the operations team manages daily execution, making this an excellent fit for buyers seeking a business with low operational burden.

3. Significant International & Product Expansion Ready. With global markets identified and new footwear models already in development, a buyer can unlock substantial upside through international scaling, deeper marketing investment, and catalog diversification.

Summary

This business represents a rare opportunity to acquire a fast-growing DTC brand in a high-demand vertical with strong customer loyalty, proven product-market fit, and a well-engineered operational foundation. With expanding margins, a large, engaged audience, and clear pathways for international and marketplace expansion, this company offers buyers a compelling, scalable asset with meaningful long-term upside.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3865