eCommerce Brand | Gifts & Occasions Sector | 75% of Sales from Amazon | Strong YOY Growth | 20 Years in Business

Deal Pipe® presents a long-standing eCommerce Brand with over 20 years of profitable operation in the high-demand Gifts & Occasions Sector. This company has developed a powerful niche within the personalized holiday décor category, offering a wide variety of customized products such as holiday ornaments, piggy banks, stockings, and tabletop decorations. With a diverse catalog of more than 1,000 SKUs and proprietary designs, the brand has built a loyal customer base and strong seasonal momentum that continues to drive year-over-year growth.

Business Model

The business operates across multiple sales channels, with approximately 75% of revenue generated through Amazon, where it holds a leadership position within its category. Additional sales flow through Etsy, Wayfair, and a branded website, which collectively extend the brand’s reach across North America and into Europe. All products are sourced from U.S.-based suppliers and finished in-house, with customization, printing, and fulfillment handled from the company’s warehouse.

Operations are supported by a hybrid team of full-time, part-time, and seasonal employees, allowing for high-volume throughput during peak holiday periods without sacrificing quality or efficiency. Inventory is well-managed, with roughly $200,000 in stock and high turnover rates thanks to favorable supplier terms. Minimal customer service needs and a refined operational workflow make this an exceptionally well-run business primed for scale.

Digital Marketing & Traffic

The company benefits from a massive and responsive email list, which is actively used to drive repeat sales and seasonal promotions. A strong social media presence further enhances reach and engagement. Despite these assets, there remains significant opportunity to deepen customer acquisition strategies. Influencer partnerships, retargeting campaigns, SMS marketing, and content-driven outreach have yet to be fully leveraged, offering a compelling runway for digital marketing expansion.

The brand’s popularity during the holiday season is a testament to its product-market fit, but its catalog and capabilities also provide a foundation for off-season growth with non-seasonal gift products and year-round personalization themes.

Operations

Fulfillment is managed in-house, ensuring quality control and fast turnaround for customized orders. The business employs a combination of permanent and seasonal staff to maintain service excellence even during peak demand. Advanced internal systems and workflow automations support daily operations, including inventory management, printing logistics, and shipping coordination.

The owner currently focuses on high-level management and strategic planning, making this a hands-off opportunity for a buyer seeking either passive income or a scalable asset with room for hands-on growth.

Growth Opportunities

This company presents a broad range of strategic growth opportunities, including:

• Product Line Expansion: Adding non-seasonal SKUs for birthdays, weddings, baby showers, anniversaries, and other year-round occasions.
• Channel Optimization: Deepening penetration into international markets and expanding listings on new eCommerce platforms.
• Marketing Evolution: Launching influencer campaigns, expanding paid media efforts, and building out SMS and loyalty programs.
• Operational Leverage: Automating additional aspects of the fulfillment cycle and increasing production efficiency to boost margins during scale.

This business is ideally positioned for a strategic acquirer seeking to capitalize on its established brand equity, operational infrastructure, and proven ability to execute in a high-volume seasonal environment.

Business Broker Takeaways

1. Category Leader Across Major Marketplaces. As the largest retailer in its Amazon and Etsy niche, this business enjoys category dominance, supported by proprietary designs and strong brand recognition.

2. Efficient, Scalable Operations with Minimal Overhead. In-house customization and fulfillment are streamlined by a seasoned team and robust inventory systems, enabling high throughput with low operational strain.

3. Significant Expansion Potential. Opportunities abound across new SKUs, additional gifting categories, international growth, and untapped digital marketing channels—offering clear pathways to scale.

With a trusted reputation, proprietary products, and deeply entrenched seasonal demand, this eCommerce business is primed for expansion under new ownership. Buyers seeking a turnkey operation in a resilient, emotionally driven consumer category will find this an exceptional opportunity to acquire a scalable, high-margin brand with strong recurring revenue.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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