eCommerce Brand | Ergonomic Footwear for Chronic Foot Pain | 27% Repeat Order Rate | 280K+ Email Subs | Amazon Just Launched | $102 AOV

Deal Pipe® presents a dynamic DTC footwear company that has rapidly carved out a niche in the ergonomic shoe market. Built on the mission of solving chronic foot pain through innovative design, this brand has generated more than $9.4 million in lifetime revenue while selling over 140,000 pairs of shoes to a loyal customer base. With its strong reputation for comfort and pain relief, the business has quickly become a trusted choice for adults aged 35 to 65+ who seek practical solutions to everyday mobility challenges.

Business Model

The brand’s core strength lies in its proprietary product catalog, anchored by best-selling ergonomic models designed with exclusive molds, wide toe boxes, and flexible soles that promote natural posture and comfort. These models account for the majority of sales, while new product launches—including a sneaker line and hiking footwear—are already in the pipeline. All designs are informed by extensive customer feedback and developed with exclusive manufacturing terms, ensuring defensible differentiation in a growing market segment.

Digital Marketing & Traffic

Sales are driven primarily through a Shopify-powered website, supported by a marketing strategy that blends paid and organic channels. A 280,000+ email and SMS subscriber base fuels repeat sales, contributing 20–30% of monthly revenue. Paid traffic from Meta and Google remains the primary acquisition driver, managed through a success-fee agency and dedicated media buyer, while affiliate partnerships and conversion-focused creative continue to expand visibility. This diversified approach has delivered a steady 30% repeat purchase rate, an average order value of $102, and over 180,000 monthly visitors.

Operations

The company operates with a lean and efficient structure. Inventory is stocked, not third-party fulfilled, with $100,000–$200,000 in on-hand value maintained across warehouses in China and South Africa to ensure global delivery within 4–7 days. A proprietary forecasting system further optimizes stock levels around major sales events. Day-to-day operations are handled by a remote team, including two full-time customer support agents, a freelance group managing email campaigns and creative assets, and external specialists for PPC management and CRO. Founder involvement is minimal, averaging just two hours per day focused on strategic oversight.

Growth Opportunities

The foundation is set for aggressive expansion. The brand is preparing for an Amazon rollout that will establish a new revenue channel, while plans for international growth include entry into Germany, the UK, Canada, and Australia. Additional opportunities exist in wholesale and retail distribution, particularly through wellness-focused outlets such as podiatry clinics, as well as deeper investments in retention flows, affiliate partnerships, and influencer-driven campaigns. Product diversification into sneakers, hiking shoes, and seasonal models further enhances the potential for long-term revenue growth.

Business Broker Takeaways

1. Optimized Operations: The business runs on a lean, remote model supported by third-party fulfillment hubs and proven forecasting systems, allowing for efficient logistics and cost-effective scaling.

2. Minimal Founder Involvement: With founders dedicating only two hours per day, the company offers buyers a low-maintenance acquisition with strong foundations already in place.

3. Significant Growth Potential: With international expansion, new product lines, and additional channel opportunities on the horizon, this business is well-positioned for substantial revenue growth and increased market share.

This acquisition represents a rare opportunity to own a thriving DTC footwear company with proprietary products, streamlined operations, and a loyal customer base. Buyers seeking a scalable business in the high-demand ergonomic footwear market will find this an exceptional opportunity to drive strong growth both domestically and internationally.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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