eCommerce Brand | e-Mobility (Electric Bikes & Scooters) | B2B & DTC Sales | $800K AOV (B2B) & $700 AOV (DTC) | Strong Margins | Strong 2025 Growth

Deal Pipe® presents an innovative and well-established eCommerce Brand in the booming e-Mobility space, specializing in electric bikes and scooters for both adults and children. This nearly decade-old company has carved out a significant presence in the North American market by blending smart, strategic supply chain management with product innovation and omnichannel distribution. By working with highly reliable overseas manufacturing partners, the company has maintained healthy margins while keeping price points competitive — an increasingly rare feat in today’s micro-mobility market.

Business Model

This eCommerce business has developed a highly efficient and scalable model driven by a diversified revenue mix. Pre-orders account for approximately 70% of total revenue, allowing the company to accurately forecast demand, reduce inventory holding costs, and strengthen cash flow — a capital-efficient approach that de-risks operations. In addition to direct sales via its branded website, the company has built robust B2B and retail distribution channels, with deep partnerships across some of the most recognizable retailers in North America, including Macy’s, Kohl’s, Lowe’s, Best Buy Canada, and Home Shopping Network (HSN). Sales are further bolstered by an extensive dealer network and a growing DTC presence, underpinned by repeat customers and high brand recognition.

Their wholesale and dropship strategies are tightly integrated with a nationwide logistics infrastructure, including the use of third-party warehouses and distribution platforms. The company also leverages a powerful affiliate and commission-based salesforce, ensuring continued customer acquisition without incurring significant fixed costs.

Product Offering

The company’s product catalog features a wide range of electric mobility products, including eight distinct e-bike models that generate 80% of total sales. These include high-margin foldable minibikes marketed at under $400 — a product line that has seen a surge in popularity due to its affordability and compact design — as well as step-through e-bikes that appeal to older riders and casual users alike. The company also sells two premium e-scooter models and three kids’ scooters, adding to their recurring revenue streams and offering strong upsell potential.

Future-facing innovation remains a key differentiator. The business is in advanced development of a new two-seater bike aimed at big-box retailers like Costco — a move that could dramatically scale sales and elevate brand visibility. This product pipeline ensures that the company remains relevant in a fast-changing sector.

Operations

Operations are streamlined through a lean, agile team of full-time customer service staff and part-time contractors in marketing, design, and logistics. Warehousing and fulfillment are handled via third-party partners, allowing the brand to scale quickly without being burdened by overhead. Sales, both direct and via channel partners, are supported by a national distributor network — including a 5,000-customer relationship with Mid State Distribution that delivers strong recurring B2B revenue.

This hybrid model of in-house talent and outsourced infrastructure offers the perfect blend of control, efficiency, and scalability. It also provides a seamless transition for any buyer — especially one seeking to expand further into North America or extend product lines to adjacent e-mobility or lifestyle categories.

Business Broker Takeaways

1. Capital-Efficient Sales Strategy. The company’s reliance on pre-orders drives cash-positive operations, reduces inventory risk, and supports clear revenue forecasting — a rare structural advantage in consumer products.

2. Omnichannel Distribution Powerhouse. Partnerships with Tier-1 retailers and a growing DTC and dealer network ensure that this brand enjoys massive exposure with minimal customer acquisition costs.

3. Scalable Infrastructure with Product Innovation. From the upcoming two-seater e-bike to off-price retail strategies (TJX, Ross, Burlington), the roadmap is well-positioned for near-term growth and long-term expansion.

Growth Opportunities

This company is poised for growth on multiple fronts. The continued development of proprietary product lines, paired with untapped opportunities in retail channels like Costco and off-price retailers, gives a new owner ample runway to scale revenue. Digital marketing and DTC sales remain an area of low-hanging fruit — current ad spend is conservative, and a more aggressive paid social or influencer marketing push could yield strong ROI. Additionally, international expansion, particularly into Europe and South America, where e-bikes are gaining market share, presents a compelling avenue for a buyer with global reach.

In summary, this business represents a rare opportunity to acquire a category leader in the red-hot electric mobility space. Its proven sales infrastructure, innovative product mix, deep retail relationships, and capital-efficient operations create a turnkey platform for immediate scale. Whether acquired by a strategic buyer in the transportation sector or an entrepreneur looking to ride the tailwinds of e-mobility growth, this brand is primed for the next phase of explosive expansion.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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