DTC eCommerce Brand | Beauty Device Sector | 30% Repeat Order Rate | 170K Social Follows | 800,000+ Email Subs | 150,000 Monthly Uniques

Deal Pipe® presents a DTC eCommerce Brand in the Beauty Sector that has reshaped how people care for their skin at home. This company offers a full line of exclusive devices and replenishable skincare treatments that give customers simple, clinic-grade results at a reasonable price and without the need for in-person appointments. Their products serve a loyal audience of women ages 40–60 who want safe, easy-to-use treatments that fit their daily routine.

Business Model

The brand runs on a clean DTC model built on Shopify Plus, supported by 6 regional storefronts across the UK, the U.S., Australia, Canada, Europe, and the UAE. Their catalog includes about 50 products, though fewer than 10 drive most customer interest. The Micro Infusion line sits at the center of the business and now serves as their main growth engine. These treatments are used weekly and have played a significant role in driving repeat purchases higher over the past year. Average order value is $65, and the brand processes around 10,000 orders per month with strong conversion rates. Their customer list has grown to over 800,000 email contacts, with nearly half still active.

A key advantage is the company’s exclusive relationship with a single factory partner. This factory handles R&D, manufacturing, forecasting, and fulfillment, removing the need for the brand to carry inventory or pay upfront for goods. Payments are made only after orders ship, giving a buyer a low-risk entry point without the usual capital requirements of scaling a product line. Orders are dispatched on the same day, and the factory’s team manages packaging, storage, and inventory.

Digital Marketing & Traffic

Their customer is a mid-range, price-sensitive shopper who wants visible results without salon visits. The brand is especially strong in the UK and Australia, with the U.S. still under 15% of total sales, a clear expansion path for a buyer. Lifetime value is roughly $100, supported by the shift toward renewable products and stronger brand loyalty.

Most sales come through paid ads, with Meta responsible for about 40% and Google about 30%. The remaining share is driven by returning customers and organic demand. Their marketing strategy centers on anti-aging benefits, natural alternatives to injectables, and K-beauty-inspired ingredients that resonate well with their target group. Social channels remain active, especially Instagram, which has grown to more than 170,000 followers via ad traffic and customer engagement.

Operations

Their day-to-day workflow is lean and easy to understand. The owner works 20–40 hours weekly, with most of that time going to media buying and creative direction. Customer support runs through Zendesk, advertising comments are handled through Meta Suite, and general site updates are managed through a small network of contractors. The team includes two full-time support agents, one full-time editor/designer, and several part-time roles for bookkeeping and web fixes. The brand does not rely on agencies for PPC, SEO, or content.

Shopify Plus powers all storefronts, supported by a number of apps. The website remains easy to maintain, and most tasks can be handled quickly through their existing contractor team. No warehouse space is needed, and no in-house inventory tracking is required due to the factory’s integrated system.

Growth Potential

This business currently enjoys significant growth opportunities, particularly in untapped markets like the United States and through platforms such as Amazon, as well as potential ventures into brick-and-mortar retail and subscription-based models. The brand has never sold on Amazon or other marketplaces. They have not entered retail. Subscriptions remain untapped, even though their Micro Infusion line is naturally suited for recurring deliveries. The U.S. market offers one of the largest growth opportunities, given that it currently makes up a small share of total sales. A buyer with an existing team or infrastructure could scale quickly without changing the core operation. The founder is ready to move on to a lifestyle-focused path and is open to keeping a small equity stake for the future.

Business Broker Takeaways

1. Strategic Supplier Partnership. The company’s exclusive agreement with a single supplier in Guangzhou, China, ensures efficient production and inventory management, allowing for a hybrid model that requires no upfront payment for goods.

2. Automated Operations. The business is highly automated, minimizing the need for intensive hands-on management. Key functions such as customer support, video editing, and web development are outsourced to contractors, optimizing operational efficiency.

3. Strong Customer Loyalty. With a growing base of repeat customers and a focus on replenishable products, the business has effectively doubled its repeat order rate in the past year, highlighting its successful customer retention strategies and significant potential for further expansion.

Summary

This is a highly scalable, well-structured beauty brand with the operational simplicity and financial profile that buyers look for in a modern DTC acquisition. The company benefits from a deeply loyal customer base, strong repeat purchasing behavior, and an exclusive supplier relationship that eliminates inventory risk and upfront capital requirements. Its lean operating model, diversified international storefronts, and proven marketing engine make it easy to manage while still offering substantial room for growth. With large untapped markets—including the United States, Amazon, retail partnerships, and subscription-based replenishment—the business offers multiple clear pathways for expansion without altering its current structure. Backed by strong brand awareness, a growing base of high-value customers, and a manufacturing partner that supports seamless scale, this opportunity stands out as a compelling acquisition for buyers seeking a profitable, defensible, and growth-ready eCommerce asset in the beauty sector.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

WC 3870