Digital Marketing Agency | Local Home Service & eCommerce Businesses | 55% Margins | 40% Growth since 2021 | 14% YOY Growth | No Ad Spend – Organic Leads

Website Closers® presents an Award-Winning, High Margin, Recurring Revenue Digital Marketing Agency that needs zero ad spend to grow their client base and revenue. Proof can be found in the 40% increase in profit they have enjoyed since 2021.

They serve a highly diverse client base that includes local home service businesses and eCommerce businesses alike, and currently have over 50 clients signed up for their services. They offer local and eCommerce marketing options, which consist of staples such as paid social, paid search, light SEO work, creative development, and email & SMS marketing.

The agency enjoys high margins and strong recurring revenue, with clients paying month to month for their services. Despite their not locking clients into long term clients, they have very high client retention rates compared to the rest of the industry, testifying to the quality and effectiveness of their services. Their average client length with the agency is 20.38 months in recent years. Their average contract value for local marketing clients is $2,877 per month, while their average for their eCommerce marketing clients is $5,273 per month.

The agency boasts an array of certified marketing partnerships to their name. They are a Meta Business Partner, a Google Premium Partner, Klaviyo Gold Partner, Shopify Partner, and Triple Whale Gold Agency Partner. These qualities add to their appeal for clients searching for a reputable marketing agency to do work with them.

Staffing

Current ownership is primarily divided between several leadership roles, with these roles consisting of director of paid social, director of paid search, and director of email. The brand employs 3 W2 employees who act as a senior email strategist, an email strategist, and a paid social account manager. They also have 20 contractors spread across the following positions:

• Paid Social Account Lead
• Paid Social Media Buyer
• Paid Search Media Buyer
• Creative Strategist
• Designer
• Virtual Assistant
• Creative Assistant
• Developer
• Email Support

Scale Opportunities

An ambitious buyer will be pleased to find that this is a highly scalable business, with a few easy opportunities to utilize: the first of which being their price. As the agency’s services are currently underpriced, a buyer can quickly boost their profits simply by having clients pay more for their offerings. They could further increase their profits by diversifying their client base to target new demographics, such as larger businesses.

Building upon the agency’s marketing campaign would be another great method of scaling, given how straightforward their current advertising has been. They could invest in paid marketing, or generate direct sales via email, cold call, and direct mail to the local businesses using their existing track record of success. A buyer could also investigate partnering with their influencer clients to promote their brand on popular social media accounts.

Conclusion

The agency has rapidly established themselves as a reliable option for clients in need of strong marketing services. Their success is reflected in the stickiness of their client base and their strong recurring revenue, and the right buyer will find no shortage of growth potential in the foundation that’s been left for them.