B2B Online Education (Ed-Tech) Platform for Developers | 14 Years in Business | 85% Subscription Renewal Rate | 7,500 Active Paid Users

Deal Pipe® presents a B2B Online Education (Ed-Tech) Platform that has built a strong reputation within a focused technical niche over 14 years of continuous operation. This eLearning business is known for delivering in-depth, professional-level curriculum and instruction designed for serious programmers rather than casual beginners. Their content maintains a consistent editorial voice and structure, providing users with a clear, reliable learning experience that keeps them engaged for extended periods.

Business Model

The company operates on a subscription-first model supported by a large and growing audience. More than 1.56 million users have created accounts on the platform, with roughly 7,500 active paying members today. Individual subscribers generate an average annual spend of close to $400, while team and enterprise clients renew at rates of 80% to 85%, creating dependable, long-term income. The business also offers premium cohort-based programs priced near $2,000 per seat, with early sessions selling out quickly, showing strong demand for higher-touch education. Strong margins, near 50% EBITDA, are supported by proprietary systems and disciplined cost control.

Content & Platform

This platform hosts over 6,000 original learning resources, including long-form tutorials, video courses, interactive quizzes, and structured learning paths. More than 335 video courses and 750 written tutorials cover both core concepts and advanced use cases, giving learners room to grow without leaving the ecosystem. The entire platform is built on custom software owned outright by the business, allowing full control over content delivery, user tracking, and feature development. Recent additions include AI-assisted learning tools that support personalized guidance and code feedback, further increasing user engagement. Core functions, including content production, run autonomously, which is ideal for strategic buyers.

Digital Marketing & Audience

The customer base consists mainly of working professionals aged 25 to 45 who value depth, clarity, and accuracy. Satisfaction levels are exceptionally high, with Net Promoter Scores consistently ranging from 65 to 70, far above industry norms. This trust has translated into strong word-of-mouth referrals and steady organic growth. The brand also maintains an active presence across major content and social platforms, supported by an email list that reaches hundreds of thousands of engaged subscribers.

Operations

Daily operations are handled by a remote, experienced team that oversees content creation, editorial review, platform maintenance, and customer support. The owner currently works about 10 to 15 hours per week, focusing on strategy and light technical oversight. Systems and processes are well documented, and the business has demonstrated the ability to operate smoothly during extended owner absences. Monthly operating costs are predictable, and working capital needs are modest due to steady subscription cash flow.

Growth Opportunities

This company benefits from a strong foundation in premium subscriptions, with significant upside in expanding individual memberships and accelerating adoption of team/enterprise licenses among companies investing in developer upskilling. The platform’s trusted brand, loyal community, and high-engagement channels (including 400,000+ newsletter subscribers and millions of monthly impressions) provide efficient organic acquisition, but targeted investments in paid marketing and partnerships could further amplify reach to qualified developers, data scientists, and teams.

Additional scalable paths include deepening enterprise offerings through customized cohort programs and dedicated learning paths for organizations; expanding content into high-demand adjacent areas such as AI/ML frameworks, data engineering, and emerging programming tools; and exploring mobile-optimized experiences to enhance accessibility and retention for on-the-go learners. These initiatives leverage the existing proprietary LMS, AI-enabled features, and content production engine—requiring minimal operational overhaul while building on proven demand for professional-grade, career-focused programming education.

Business Broker Takeaways

1. Deep Content, Owned Technology, and Real Brand Trust. More than 6,000 original learning resources live on a platform the company fully owns and controls. Everything from long-form tutorials to video courses and interactive tools follows a clear standard that keeps quality high and users engaged. With over 1.56 million registered users and Net Promoter Scores consistently between 65 and 70, this brand has earned hard-to-replicate respect in its space.

2. Strong Recurring Revenue and Loyal Users. This business runs on a subscription model that generates steady, recurring income month after month. 7,500 active paying members support the platform today, with individual users spending an average of $400 per year. Team and enterprise clients tend to stick around even longer, with renewal rates reaching as high as 80% to 85%.

3. Experienced Team and Operations. Operated by a remote-first team of skilled professionals, the company efficiently manages content production, customer support, platform management, marketing activities, and financial operations. This experienced team supports the brand’s continued success and positions it well for future expansion.

Summary

The founder has recently seeded about $100,000 in growth investment for buyer lead expansion strategies, making this an attractive acquisition for a buyer seeking a scalable, low-touch operation. This company offers buyers a durable and scalable online education asset backed by deep content, strong margins, and a large, engaged audience. With minimal operational risk and multiple clear paths for expansion, it stands as a compelling acquisition for strategic buyers or individuals seeking a high-quality, long-term digital business.

This Ed-Tech Company is Represented by:

Deal Pipe

eLearning Business Brokers

WC 3921