Amazon FBA eCommerce Portfolio | 3 Brands | Health, Personal Care, Outdoor & Protection Categories | Various #1 SERP Rankings

Deal Pipe® presents an eCommerce Business operating under 3 Distinct Brands, each excelling in their respective niche within the Amazon Marketplace. These 3 eCommerce brands have strong category-leading positions across Health & Personal Care, Outdoor Gear, and Outdoor Protection on the Amazon platform. Each one of these businesses is built on dependable demand, long-term supplier relationships, lean operations, and a core focus on Amazon. Together, they offer a buyer a clean operational base, high-margin catalogs, and clear paths to scale across retail, DTC, and international markets.

Business 1 – Health & Personal Care

Business Model

This 11-year-old brand was built around trusted everyday Health and Personal care items with a strong foothold in the U.S. and Canadian markets. Their setup supports smooth restocking, fast delivery, and lean overhead, creating a business that runs cleanly without heavy oversight from ownership.

The brand maintains a catalog of 18 parent ASINs, supported by three reliable co-manufacturers with 5+-year relationships, low MOQs of 1,000 units, and lead times of 45–90 days. Roughly 60% of the line is HSA/FSA eligible, giving the brand a natural entry into a large spending segment. Conversion stands at 9.03%, supported by 35,000+ verified reviews and a 4.7-star average. The brand historically peaked above $5M per year and still holds strong product-market fit.

Operations

The supply chain is automated through Amazon FBA, Amazon Global Logistics, and multi-region 3PL hubs in California and Ontario. This setup keeps inbound freight, returns, and fulfillment simple. Stockouts over the past year cost the brand more than $190K in recoverable revenue due to lost rank and slower sell-through. When inventory is steady, rankings return quickly. The business operates with lean overhead and requires minimal owner involvement.

Digital Marketing & Traffic

Advertising is focused on Amazon, capped at $25K per month, producing a CAC of $3.55 and ROAS of 2.56x in the U.S. and 4.06x in Canada. The brand has a 22,000+ email list that has never been used for lifecycle flows, giving a new owner an easy path to repeat sales. Shopify, Walmart, and Target remain largely untouched, and keyword coverage can expand quickly once inventory stabilizes.

Business 2 – Outdoor Gear & Emergency Products

Business Model

This 9-year-old company has grown through steady product demand, a clear focus on durability, and a catalog built around patented technology that sets their gear apart. Their products are designed for real-world use and backed by thousands of high-volume reviews, giving the brand a strong position in the outdoor and emergency preparedness space.

This business offers 22 active SKUs built around patented Para-Synch technology, giving the catalog a clear point of difference in a crowded niche. Products are supported by three long-standing manufacturing partners in China, with 30–45 days lead times and tight QC processes. Gross margins average around 80%, with EBITDA margins above 27%, and the blended ASP sits in the mid-$30 range. COGS remain controlled due to long-term supplier relationships, which keep product quality high without lifting expenses.

Operations

Fulfillment runs through Amazon FBA across the U.S., Canada, and UK/EU, supported by a reliable 4PL partner. The brand has accumulated over 15,000 combined 5-star ratings, reinforcing high trust and stable conversion. Owner workload is low, and most tasks follow predictable, repeatable routines. Inventory gaps have limited growth, but the business rebounds fast when stock is stable.

Digital Marketing & Traffic

Amazon PPC is the main driver, producing a 2.64x ROAS and steady TACoS of 11.8%. International markets continue to grow with minimal support. Off-Amazon channels like Shopify-hosted websites, Walmart.com, Google SEM, Meta ads, and influencer partnerships remain largely untouched. The email list holds over 18,000 contacts and more than 145,000 total buyers, giving a buyer a strong starting point for retention and remarketing.

Business 3 – Outdoor Protection Covers

Business Model

This 9-year-old outdoor protection cover brand has built a strong name in the outdoor protection space through long-term supplier partnerships, proven product quality, and thousands of satisfied customers. They offer 8 parent SKUs with 21 total child SKUs, each backed by an 8-year relationship with a top-rated supplier in Vietnam and Cambodia. This sourcing strategy avoids higher Chinese tariffs and provides predictable lead times.

The brand holds #1 position in multiple sub-categories and has 15,000+ 5-star reviews, creating a durable advantage in a fragmented market. Home Depot, Lowe’s, Tractor Supply, and Home Hardware have engaged with the brand, giving a new owner a direct line into retail partnerships that expand reach beyond Amazon. These relationships create a path for a more diversified revenue mix without requiring major operational changes.

Operations

The company uses Amazon’s logistics network to maintain smooth fulfillment, with about 90% of inventory routed directly through Amazon channels. Their approach keeps operations lean while supporting strong, repeatable performance across every product line. Production lead time is 45 days, with 30 days for shipping. The supplier is SGS verified and can scale output as needed. The brand has 28 ready-to-launch SKUs already sampled and qualified. Frequent out-of-stock issues have caused dips in rank and sales, but historical data shows immediate recovery once stock stabilizes.

Digital Marketing & Traffic

Marketing is centered on Amazon Sponsored Products, Display, and Brand ads, producing a U.S. ROAS of 4.03x and a 5.38x ROAS in Canada. Off-Amazon spend is close to zero, despite the brand ranking first on Google for major non-branded searches. The customer database includes 23,000 emails and 145,000 total buyers, giving a strong base for DTC growth.

Scale Opportunities

1. Fixing Inventory Gaps: All three companies have experienced loss of rank and demand due to stockouts. Stabilizing supply is the fastest path to recovering revenue across Amazon U.S., Canada, UK/EU, and DTC.

2. Activating Email & Retention: Across the 3 brands, there are more than 63,000+ email subscribers and well over 300,000 past buyers. None of the brands use lifecycle flows, win-back campaigns, or bundled upsells.

3. Expanding Beyond Amazon: Each brand has active, but lightly touched, channels such as Shopify, Walmart.com, Target, and wholesale. These channels can open immediate new revenue without major operational change.

4. International Expansion: All three brands show clear traction in Canada and Europe with almost no dedicated marketing. Strong ROAS abroad gives a buyer room to scale without heavy ad spend.

5. Retail Partnerships: Major retailers (Home Depot, Lowe’s, Tractor Supply) have shown interest. This creates a rare path to diversification outside Amazon.

6. Catalog Expansion: The outdoor protection cover brand already has 28 ready-to-launch SKUs. The outdoor gear brand has natural extensions in survival kits and sleep gear. The health care bra can expand into new health segments and grow their HSA/FSA line.

Business Broker Takeaways

1. Optimized Inventory Management. Despite stockout challenges, the company has identified significant growth potential through improved inventory management. By stabilizing their supply chain and avoiding out-of-stock incidents, the business stands to increase its revenue.

2. Untapped Sales Channels. There is a considerable opportunity to expand into underutilized platforms such as Shopify and Walmart.com. Furthermore, exploring strategic partnerships with major retailers like Home Depot and Lowe’s could unlock additional revenue streams and broaden the customer base.

3. Strategic Advertising and SEO Opportunities. The business has achieved strong results with limited off-Amazon advertising, indicating a promising opportunity to invest in broader marketing strategies. Enhancing off-platform advertising and search engine optimization could attract new customer segments and drive growth across all brands.

Summary

These 3 brands offer a buyer a stable base of high-margin consumer products backed by strong Amazon positioning, long-term supplier relationships, and lean operations that require limited oversight. One brand stands out in Health & Personal Care with strong conversion, deep review history, and HSA/FSA eligibility. The outdoor gear brand carries a differentiated outdoor line supported by patented technology and high review volume. The outdoor protection brand commands top positions across outdoor protection with a leading supplier base and strong catalog authority. Across all 3 businesses, the biggest gains come from fixing stockouts, activating email-driven retention, expanding DTC, strengthening international channels, and bringing unused SKUs and new categories to market. A new owner steps into proven brands with clear demand, dependable product lines, and multiple channels ready for growth.

This Amazon FBA Company is Represented by:

Deal Pipe.com

Amazon FBA Business Brokers

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