Amazon FBA eCommerce Business (2 Brands) | Aftermarket Auto Lighting | High Growth | Low Ad Spend | $250 AOV
Deal Pipe® presents a Multi-Branded Amazon Company operating in the Aftermarket Auto Lighting Industry. This company has built a strong reputation by focusing on aftermarket auto headlights, taillights, and fog lights. They reach customers through major platforms like Amazon and eBay, as well as their own websites. With a wide selection in their product catalog, including CAPA Certified products, this brand supplies a full range of lighting products to customers across the U.S., including end users, body shops, and collision centers.
Business Model
This business is made up of two online storefronts selling on Amazon and eBay. They hold more than 20,000 active listings. Products are pulled directly from three of the biggest U.S. headlight suppliers. For parts that perform well, the company places larger import orders from factories in China and Taiwan, bringing in higher margins.
Their model is clean and simple. Most parts are ordered from suppliers when customers place orders, but a select group of imports is stocked in a 5,000 sq. ft. warehouse. The on-hand inventory is valued at approximately $350,000 and is included in the sale. Orders are picked up daily, labeled in-house, and shipped the same day. The company also uses Amazon FBA for some products to speed up delivery.
Despite having a large catalog and strong product reviews, the business does not rely on paid ads or outside agencies. Marketing expenses are kept low. The company utilizes internal tools available through Amazon and eBay, running exact-match ad campaigns for parts using OEM and part numbers. This makes listings easier to find and reduces ad costs.
Impressions are strong. Amazon garnered over 750,000 views in one month, and eBay attracted more than 200,000. The average order value is $250, with orders shipped to both everyday drivers and commercial repair shops. A 12-month warranty covers the products, and the business sells lights compatible with popular brands like Ford, BMW, Audi, Dodge, and Honda.
Operations
The company predominantly sells through major online marketplaces, including Amazon and eBay, where it generates 92% and 8% of its sales, respectively. Daily tasks are handled by a small but effective team. A shop manager oversees listings and customer messages. A purchasing agent places orders and manages inventory. Warehouse staff handles pickups and shipping. A part-time photographer updates the product image. Most customer questions come through Amazon and eBay, about 7 to 8 messages a day, and are resolved directly on the platform. The business uses SellerCloud to manage listings and inventory.
Scale Ideas
Even with this level of success, there are several untapped opportunities. The business owns two websites that aren’t currently active for sales. A new buyer could begin selling through them right away, opening up email marketing and customer retention campaigns.
There’s also room to grow B2B sales. The business already sells to collision centers that need CAPA-certified lights for insurance jobs. A new owner could build out this channel with direct outreach. Growing the eBay store, listing through a third Amazon account, and launching on Amazon’s international platforms are all within reach.
This is a clean, straightforward operation in an evergreen market. It serves a real need with reliable products, doesn’t rely on constant advertising, and runs efficiently with a small team. Customers are happy, reviews are strong, and new product listings are easy to add. With $300,000+ in inventory included and a warehouse ready to go, a new owner doesn’t have to spend big to get started. There’s room to grow with simple steps: open up sales on the websites, boost eBay, build relationships with shops, or begin a light marketing campaign. This business is a good fit for anyone looking to step into a well-built eCommerce brand with stable operations and room to expand without a heavy lift.
Business Broker Takeaways
1. Expansive SKU Range. With over 20,000 SKUs on offer, the business provides a vast array of lighting solutions catering to a wide array of vehicles, ensuring the ability to meet diverse customer needs and preferences.
2. Strategic Growth Opportunities. The company is well-positioned to leverage its established presence on major eCommerce platforms and its proprietary websites to drive direct sales, expand B2B relationships, and explore additional sales channels.
3. Efficient Operations. The business operates with a lean, skilled team that expertly manages the daily operations, logistics, and customer service functions, allowing for a high volume of transactions to be handled smoothly and effectively. Most customers can’t drive without these parts, so the orders come in fast and often. Their warehouse setup allows them to ship the same day.
This well-established business model, combined with a strategic marketing approach and a solid operational team, presents a compelling opportunity for buyers seeking to invest in a growing and profitable sector.
This Company is Represented by:
Deal Pipe.com
Technology, Internet & eCommerce Business Brokers
WC 3822
