Amazon FBA eCommerce Brand | Health & Personal Care | 60% HSA/FSA Eligible SKUs | 35,000+ Verified Reviews (4.7+ Star)

Deal Pipe® presents an 11-year Amazon FBA eCommerce Brand in the everyday health and personal care item categories with a strong foothold in the U.S. and Canadian markets. This company has grown through steady demand, dependable fulfillment, and long-standing supplier relationships that keep operations simple and predictable. Their setup supports smooth restocking, fast delivery, and lean overhead, creating a business that runs cleanly without heavy oversight from ownership.

Business Model

The brand operates through a focused catalog of 18 parent ASINs, supported by experienced manufacturing partners in China that offer low MOQs of 1,000 units per run. These relationships have been in place for over five years and provide stable, consistent production cycles with lead times of 45 to 90 days. This gives the business strong control over inventory planning and helps restock fast-moving items without tying up unnecessary capital. Third-party QA audits have kept suppliers accountable, and the steady quality of finished goods has helped this brand maintain customer trust over time. The company also benefits from automated inbound freight via Amazon Global Logistics and a streamlined 3PL operation in California and Ontario, supporting reliable delivery throughout North America.

Customer demand remains strong. More than 35,000 reviews with a 4.7-star average reflect a loyal customer base, and the current conversion rate is 9.03%, indicating that shoppers respond well to the brand’s value, packaging, and listing quality. About 60% of the catalog qualifies for HSA/FSA coverage, giving the business a natural path into one of the largest spending segments in the U.S. once activated. These strong fundamentals provide a solid foundation for a buyer seeking consistent performance backed by proven product-market fit.

Operations

The entire operation has been built to stay lean. Automated fulfillment through Amazon FBA, and multi-region 3PLs keeps order processing hands-off, while their refund systems and consolidated freight routes reduce workload and keep costs predictable. Most of their inventory is spread across California and Canada, enabling fast delivery and dependable cross-border performance. The company’s supply chain, from production to final delivery, has been tuned to run smoothly without a full internal operations team, giving a new owner a clear advantage from day one.

The business lost ground due to stockouts over the past year, resulting in missed net revenue. Once inventory remains stable, these positions can be regained. Historic performance has exceeded $5 million per year, demonstrating that the foundation for a larger scale already exists.

Marketing Outlook

The brand’s marketing approach is simple and effective. About 15% of net sales are allocated to Amazon ads, capped at $25,000 per month. This plan brings in new customers at a CAC of $3.55 in the U.S. and has delivered a 2.56x ROAS domestically and 4.06x in Canada. Over the past year, campaigns have attracted 68,000 new U.S. shoppers and 12,000 new Canadian shoppers. The channel continues to perform well even without broader marketing expansion.

A major unused asset is the 22,000+ email list, which has never been used for lifecycle or retention campaigns. With the right flows in place, a buyer can unlock strong repeat sales and margin gains. The brand also has underdeveloped channels, including Shopify, Walmart, and retail partnerships, that currently receive minimal attention. A more hands-on marketing approach can revive organic rank, expand keyword coverage, and support new placements across multiple marketplaces.

Scale Opportunities

Growth potential is straightforward and grounded in simple operational improvements. Bringing SKUs back to full stock can recoup lost rankings and return the brand to its former Top-5 subcategory positions. Activating HSA/FSA eligibility across the catalog can open access to a large, high-trust spending segment. The unused email database gives a buyer a direct path to repeat sales, while the lightly managed DTC and retail channels offer quick wins with modest effort. The current owner has kept operations lean as part of a broader portfolio shift, leaving a runway for a hands-on operator to rebuild momentum and scale the brand back to prior performance levels with stable inventory, expanded marketing, and refreshed listing strategies.

Business Broker Takeaways

1. Strong Market Position and Potential for Expansion. The company’s dominance on Amazon, coupled with its eligibility for HSA/FSA, positions it well for growth in the US healthcare market. There is a significant opportunity to expand its presence on other platforms such as Walmart and Target, as well as enhancing its direct-to-consumer sales via Shopify.

2. Efficient Operations and Supply Chain. The business benefits from a fully automated supply chain, leveraging partnerships with co-manufacturers in China and advanced logistics solutions. This efficiency supports its competitive pricing and operational scalability.

3. Untapped Marketing Opportunities. With a robust email database and a focus on Amazon advertising, there is ample room to diversify marketing efforts. Introducing Google Ads, SEO, and lifecycle email campaigns could significantly amplify reach and revenue, offering a compelling growth trajectory for a potential buyer.

Summary

This is a dependable, well-established brand with a proven track record. Customers continue to show strong loyalty, supported by high ratings, consistent repeat purchases, and category-leading margins. Gross margins of 77%, and the top 20 child SKUs average an 83% margin. These numbers come from long-term supplier stability and disciplined overhead management.

The brand has a strong identity built on reliable quality, consistent delivery, and customer trust. Most challenges stem from resource gaps rather than product issues. A new owner who commits to stable inventory, refreshed listings, and renewed marketing will step into a business with strong upside and a clear path to higher revenue.

This acquisition offers an opportunity to take a well-loved product line, a ready-made customer base, and a clean operational model, and grow it with simple, strategic steps. For buyers looking for a stable consumer brand with strong margins and room to scale, this is a solid fit.

This Amazon FBA Brand is Represented by:

Deal Pipe

Amazon FBA Business Brokers

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